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Allen Abbott

Allen Abbott has a long track record and over 28 years of experience in growing successful retail and direct marketing businesses. Allen shares his deep experience and keen insights in the areas of brand development and deployment, general business strategy, as well as strategic marketing and data solutions. While serving as CEO at Paul Fredrick MenStyle from 2000-2012, Allen oversaw a complete business turnaround and ten years of sustained sales and profit growth during his tenure with the company. Allen’s experience in retail includes executive positions at Exposures, Day Timers, and Bloomingdales. He has a strong track record in growing both top and bottom lines, and is an excellent strategic marketer, team builder and leader.

Recent Posts

14 Mar

Infographic — Six Suggestions for Building Trust with Customers When It Comes to Their Data

Author: Allen Abbott

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Direct Marketing

It’s all about notice and choice. No matter who you talk to or what you read, notice and choice are at the core of privacy compliance. Is it as simple as that?  Notify consumers as to how...

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7 Mar

A Peek Under the Hood: An Interview with Aaron Brongersma, VP of Engineering at NaviStone

Author: Allen Abbott

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Direct Mail

Aaron Brongersma joined the NaviStone team in January 2018 as the Vice President of Engineering. His role includes managing product development, internal tools and DevOps engineering teams....

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21 Feb

Podcast — Changing the Channel with Direct Mail

Author: Allen Abbott

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Direct Mail

Direct Mail doesn't have to be stuck on the same channels of years past.  Direct Mailers can learn a few things from the huge strides made in broadcast media when leveraging personalization...

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17 Jan

Infographic — Millennials and Direct Mail: A Surprising Love Story

Author: Allen Abbott

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Direct Mail

The Millennial mystique is a constant to advertisers. Who are they? How do they feel about Direct Mail? While half of Millennials say they ignore digital ads, only 15% say they ignore...

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10 Jan

Make Direct Mail a Piece of Your E-Commerce Marketing Mix in 2018

Author: Allen Abbott

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Direct Mail

For many E-commerce marketers, modern day marketing is both a blessing and a curse. There’s never been more ways to reach consumers and drive revenues, but it’s difficult to align all of...

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3 Jan

2018 Brings New Perspectives for Direct Marketers

As we review 2017, we find the year of electric semi-trucks, Artificial Intelligence, the “Me Too” movement and an unforgettable solar eclipse. We can say with certainty the year did not...

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6 Dec

Podcast — The Future of Direct Mail in 2018

Author: Allen Abbott

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Direct Mail

2018 will be the year of direct mail as technology evolves and direct mail becomes part of an individualized customer experience.

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15 Nov

Podcast — The Marketing Your Customers Really Want and the Data that Proves It

Author: Allen Abbott

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Data-Driven Marketing

 Do customer really want to be marketed to? 2 Guys talk about what consumers and customer really want and the data you need to deliver on customer expectations.

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8 Nov

Infographic — 5 Steps to Master the Customer Acquisition Funnel

Author: Allen Abbott

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Customer Acquisition

 

One step to mastering your customer acquisition funnel: invest in an end-to-end omnichannel customer experience. See more in our infographic. 

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25 Oct

Podcast — Using Intent Data to Optimize CRM Files for Peak Season Mailings

Author: Allen Abbott

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Intent Data

In the thirteenth episode of 2 Guys and Some Data, Allen and Larry discuss the challenges marketers face with peak season marketing and how intent data can help optimize revenue in the on- and...

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