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Allen Abbott

Allen Abbott has a long track record and over 28 years of experience in growing successful retail and direct marketing businesses. Allen shares his deep experience and keen insights in the areas of brand development and deployment, general business strategy, as well as strategic marketing and data solutions. While serving as CEO at Paul Fredrick MenStyle from 2000-2012, Allen oversaw a complete business turnaround and ten years of sustained sales and profit growth during his tenure with the company. Allen’s experience in retail includes executive positions at Exposures, Day Timers, and Bloomingdales. He has a strong track record in growing both top and bottom lines, and is an excellent strategic marketer, team builder and leader.

Recent Posts

19 Sep

On to the Next Act

Author: Allen Abbott

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Direct Mail

At the end of this month, I will be retiring after 43 years of adventures in the work force. I spent much of that time as a client-side direct marketer, but also worked in department store...

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1 Aug

Podcast — Marketing in an Era of Data and Privacy

Author: Allen Abbott

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Direct Mail

It's been said that data is a form of currency in marketing. In this podcast, you'll learn how marketers and technology professionals can begin to not only shift the perception about data...

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13 Jun

Infographic — Consumer Intent: The Heart of the Customer Journey

To truly understand the customer journey, you must first understand consumer intent. By learning what motivates your customers on every step of the customer journey, you are able to...

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30 May

NaviStone Named A Best Employer in Ohio

Author: Allen Abbott

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Direct Marketing

“We are not your typical big data company, but a start-up committed to creating the next generation of direct mail with personalization and technology, and having a lot of fun while doing...

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23 May

What Is Triggered Direct Mail?

Author: Allen Abbott

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Direct Marketing

Everyone is talking about it, but what is it? Is triggered direct mail a new trend? What is the buzz all about? Triggered direct mail is driving unprecedented results in marketing...

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14 Mar

Infographic — Six Suggestions for Building Trust with Customers When It Comes to Their Data

Author: Allen Abbott

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Direct Marketing

It’s all about notice and choice. No matter who you talk to or what you read, notice and choice are at the core of privacy compliance. Is it as simple as that?  Notify consumers as to how...

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7 Mar

A Peek Under the Hood: An Interview with Aaron Brongersma, VP of Engineering at NaviStone

Author: Allen Abbott

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Direct Mail

Aaron Brongersma joined the NaviStone team in January 2018 as the Vice President of Engineering. His role includes managing product development, internal tools and DevOps engineering teams....

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21 Feb

Podcast — Changing the Channel with Direct Mail

Author: Allen Abbott

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Direct Mail

Direct Mail doesn't have to be stuck on the same channels of years past.  Direct Mailers can learn a few things from the huge strides made in broadcast media when leveraging personalization...

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17 Jan

Infographic — Millennials and Direct Mail: A Surprising Love Story

Author: Allen Abbott

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Direct Mail

The Millennial mystique is a constant to advertisers. Who are they? How do they feel about Direct Mail? While half of Millennials say they ignore digital ads, only 15% say they ignore...

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10 Jan

Make Direct Mail a Piece of Your E-Commerce Marketing Mix in 2018

Author: Allen Abbott

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Direct Mail

For many E-commerce marketers, modern day marketing is both a blessing and a curse. There’s never been more ways to reach consumers and drive revenues, but it’s difficult to align all of...

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