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Allen Abbott

Allen Abbott has a long track record and over 28 years of experience in growing successful retail and direct marketing businesses. Allen shares his deep experience and keen insights in the areas of brand development and deployment, general business strategy, as well as strategic marketing and data solutions. While serving as CEO at Paul Fredrick MenStyle from 2000-2012, Allen oversaw a complete business turnaround and ten years of sustained sales and profit growth during his tenure with the company. Allen’s experience in retail includes executive positions at Exposures, Day Timers, and Bloomingdales. He has a strong track record in growing both top and bottom lines, and is an excellent strategic marketer, team builder and leader.

Recent Posts

20 Sep

Podcast — Storytelling and Data: The Secret Ingredients for Direct Marketing Success

Author: Allen Abbott

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Direct Mail

Larry and Allen talk about why storytelling is a vital element in your direct marketing strategy, which could be the difference between successfully engaging your consumers or not.

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6 Sep

Podcast — Millennials and Direct Mail Marketing: A Love Story

Author: Allen Abbott

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Direct Mail

There are a lot of myths and stereotypes associated with Millennials, one being that they are a digital-only generation. On this epsiode of 2 Guys and Some Data, Allen and Larry discuss...

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9 Aug

Podcast — What Data Marketers Should Be Using and How They Should Use It

Author: Allen Abbott

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Customer Experience

We talk a lot about how to use data, but thought we'd step back and go over some fundamental questions, marketers have about data. In the tenth 2 Guys and Some Data podcast, we discuss what data...

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2 Aug

Infographic — Consumer Intent: The Heart of the Customer Journey

To truly understand the customer journey, you must first understand consumer intent. By learning what motivates your customers on every step of the customer journey, you are able to anticipate and...

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26 Jul

Infographic — How to Build Individualized Marketing Based on Consumer Intent

Author: Allen Abbott

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Individualization

 When building your individualized marketing efforts, it is important to focus on consumer intent. Think of it like building a house - any piece alone leaves you with an incomplete structure. But...

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12 Jul

Aligning Your Creative Assets for Individualized Marketing

Author: Allen Abbott

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Individualization

Individualized marketing isn’t the wave of the future — it’s what’s happening right now. Every second, consumers are making their voices heard, and the companies that are able to aggregate, sort,...

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5 Jul

From Source Data to a Single Customer View: The Big Picture Approach to Individualization

Author: Allen Abbott

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Individualization

 Everyone knows how important it is to collect data for marketing. But actually putting that data to good use? That’s a challenge that affects countless businesses around the world. According to...

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28 Jun

Infographic — Your Direct Mail Marketing Strategy Starts Online

Author: Allen Abbott

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Direct Mail

Direct mail marketing hasn’t typically been given much consideration by digital marketers — until recently. Today’s direct mail is just as technology- and data-reliant as any other form of...

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22 Jun

Podcast — The New Marketing Mix: Beyond the 4 Ps

Author: Allen Abbott

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Marketing Mix

In the ninth 2 Guys and Some Data podcast, Allen and Larry discuss the traditional marketing mix concept - if it's still relevant today,  and how huge amounts of data are now available to affect...

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14 Jun

Retargeting Isn't Dead . . . But Your Approach Might Be

Author: Allen Abbott

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Retargeting

Retargeting is a necessary strategy for individualized marketing. Most retargeting tactics come in the form of online advertisements, but limiting yourself to these methods excludes a significant...

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