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Allen Abbott

Allen Abbott has a long track record and over 28 years of experience in growing successful retail and direct marketing businesses. Allen shares his deep experience and keen insights in the areas of brand development and deployment, general business strategy, as well as strategic marketing and data solutions. While serving as CEO at Paul Fredrick MenStyle from 2000-2012, Allen oversaw a complete business turnaround and ten years of sustained sales and profit growth during his tenure with the company. Allen’s experience in retail includes executive positions at Exposures, Day Timers, and Bloomingdales. He has a strong track record in growing both top and bottom lines, and is an excellent strategic marketer, team builder and leader.

Recent Posts

15 Nov

Podcast — The Marketing Your Customers Really Want and the Data that Proves It

Author: Allen Abbott

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Data-Driven Marketing

 Do customer really want to be marketed to? 2 Guys talk about what consumers and customer really want and the data you need to deliver on customer expectations.

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8 Nov

Infographic — 5 Steps to Master the Customer Acquisition Funnel

Author: Allen Abbott

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Customer Acquisition

 

One step to mastering your customer acquisition funnel: invest in an end-to-end omnichannel customer experience. See more in our infographic. 

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25 Oct

Podcast — Using Intent Data to Optimize CRM Files for Peak Season Mailings

Author: Allen Abbott

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Intent Data

In the thirteenth episode of 2 Guys and Some Data, Allen and Larry discuss the challenges marketers face with peak season marketing and how intent data can help optimize revenue in the on- and...

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18 Oct

How to Improve Your Customer Acquisition Game with Intent Data

Author: Allen Abbott

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Intent Data

Gaining additional customers is good for the bottom line, but the reality is that attracting new customers can be costly. Recruiting a new customer can cost anywhere from a few dollars to a few...

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11 Oct

Infographic — 7 Keys to Build a Successful Customer Acquisition Strategy

From leveraging intent data to building customer lifestyle stages, these 7 tips will help you develop an effective customer acquisition strategy.

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4 Oct

Dear Valued Customer. It's Not Enough We Know You’re Female, 35, and College-Educated?

Author: Allen Abbott

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Responsible Marketing

 

“Dear Valued Customer.”

These three words once comprised an acceptable way to open marketing communications with consumers. However, in 2017, these words are symbolic of an out-of-touch business...

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27 Sep

Big Data vs. Small Data: Finding the Data that Matters

Author: Allen Abbott

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Intent Data

“Study the science of art. Study the art of science. Develop your senses — especially learn how to see. Realize that everything connects to everything else.”

It’s a safe bet that Leonardo da...

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20 Sep

Podcast — Storytelling and Data: The Secret Ingredients for Direct Marketing Success

Author: Allen Abbott

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Direct Mail

Larry and Allen talk about why storytelling is a vital element in your direct marketing strategy, which could be the difference between successfully engaging your consumers or not.

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6 Sep

Podcast — Millennials and Direct Mail Marketing: A Love Story

Author: Allen Abbott

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Direct Mail

There are a lot of myths and stereotypes associated with Millennials, one being that they are a digital-only generation. On this epsiode of 2 Guys and Some Data, Allen and Larry discuss...

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9 Aug

Podcast — What Data Marketers Should Be Using and How They Should Use It

Author: Allen Abbott

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Customer Experience

We talk a lot about how to use data, but thought we'd step back and go over some fundamental questions, marketers have about data. In the tenth 2 Guys and Some Data podcast, we discuss what data...

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