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Connie Vaughn

Recent Posts

7 Nov

The 3 Essential Levels of Data-Driven Individualization

Author: Connie Vaughn

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Data

By now, we all know that personalized marketing is more than just adding a first name to a generic email communication and blasting it out to your entire CRM. It’s about understanding your...

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8 Aug

A Day in the Life of a Data Scientist: Q&A with Connie Vaughn, Director of Data Science, NaviStone

Author: Connie Vaughn

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Intent Data

This week's blog post is contributed by guest writer, Connie Vaughn, Director of Data Science for NaviStone. Connie has worked in data science and analytic marketing for over twenty years...

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9 May

Making Direct Mail...Direct Again

Author: Connie Vaughn

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Intent Data

This week's blog post is contributed by guest writer, Connie Vaughn, Director of Data Science for NaviStone. Connie has worked in data science and analytic marketing for over twenty years...

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