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Larry Kavanagh

Recent Posts

3 Apr

The Economics of PPC Advertising versus Retargeted, Personalized Postcards

Author: Larry Kavanagh

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Direct Mail

Marketers have a lot of choices in how they convert prospects these days. Sending postcards, or other direct mail, to visitors who abandon your website is a new strategy for most online marketers...

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18 Jul

Today's Tug of War in Marketing

Author: Larry Kavanagh

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Direct Mail

This week's blog post is authored by Larry Kavanagh, Chief Executive Officer at NaviStone. In this blog, Larry discusses the necessary balance of marketing and privacy in today's direct...

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30 Mar

Why Your Data Is a Lot More Valuable Today than 5 Years Ago – Part II

Author: Larry Kavanagh

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I wrote last week about the two seismic shifts in the world of advertising that have dramatically increased the value of a direct marketer’s database.

The first shift involved building audiences...

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13 Jan

The Truth About Mobile Commerce

 

You’ll soon be reading, if you haven’t already, a lot of articles and blog posts about why your business is doomed, and I mean DOOMED, if you don’t invest heavily in mobile commerce. Most of...

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9 Dec

The Key to Business Growth That No One Talks About

Author: Larry Kavanagh

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Direct Marketing

Industry blogs and trade journals write incessantly about how to grow a retail business in today’s Omni-multi-dystopian channel world.

Much of what I’ve read focuses on topics like merchandise...

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5 Aug

Cashing in on the Marketing Data Frenzy

Author: Larry Kavanagh

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Direct Marketing

Your data is worth more today than ever before!

About seven months ago Oracle announced their purchase of Datalogix for $1.2B. According to Forbes, the price was an astounding 9.6 times revenue. I...

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8 Jul

Take the Quiz: Is Your Business Teeming with Prospects, or Are You in a Prospect Desert?

Author: Larry Kavanagh

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Direct Mail

More than 50% of purchases, regardless of the transaction channel, begin with a web visit. They show up on your site as non-buyers. It’s not necessarily a bad thing. They may be checking you out...

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16 Feb

For How Long is Web Behavior Useful?

Author: Larry Kavanagh

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Direct Marketing

An industry blogger and a list brokerage/circulation consulting firm recently told their clients that web behavior data is only useful for a month or two at most. They suggested that there is no...

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8 Jan

Five Future Trends for Catalog and eCommerce Marketing

Author: Larry Kavanagh

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Direct Marketing

We’re halfway through the decade of the “10’s”. Many things changed in catalog and ecommerce over the last five years. Here are five trends that we believe will shape retail marketing in the...

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