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Lori Paikin

Lori Paikin is a 20 year veteran of the direct mail and digital industry’s. She started her career on the list management and list brokerage side of the industry before joining Abacus in 1993. Lori led the expansion of the sales and account managements teams through the acquisition with DoubleClick before leaving in 2005 to join Next Action / Datalogix. In her role with DLX, Lori was GM of the retail vertical supporting sales, client services, marketing and product. Lori joined the NaviStone team in a consulting capacity in 2016 before joining full time as Chief Revenue Officer, this past March.

Recent Posts

23 Oct

Marketing in a Minute: Clues to Intent

As a marketer we can help drive conversions by identifying patterns of behavior that infer intent. This is digital body language. How do you maximize digital body language? Take a minute to...

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16 Oct

Ask the Snail! Cookie Confusion in Colorado

Author: Lori Paikin

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Direct Mail

Have a burning question about Direct Mail that you've been longing to have answered? Ask Zippy! Zippy the Snail has been in the field of marketing since its inception. His wisdom is...

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9 Oct

Web-Powered Direct Mail vs. Programmatic Direct Mail

Author: Lori Paikin

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Direct Mail

Although newer to the marketing scene, the concept of bridging the gap between online and offline marketing worlds is rapidly gaining momentum. However, there are different approaches to this new...

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2 Oct

To Co-Op or Not to Co-Op?

When mastering a data-driven marketing strategy, the inevitable question of "to contribute or not to contribute" data will come up. Read these considerations when compiling your pros and...

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18 Sep

Marketing in a Minute: Let the Data Do the Talking

Consumers are expressing their intent through digital body language everyday. As marketers, we have to learn how to use this data, how to interpret this digital body language, in real time....

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11 Sep

Podcast — Direct Mail: The Best Gift You Can Give Your Customers This Holiday Season

Author: Lori Paikin

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Direct Mail

For many advertisers, the Holiday season is the time of the year that will make or break sales for the entire year. Afterall, everyone is a Holiday Shopper. What are some of the trends of...

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14 Aug

Ask the Snail! Personalizing in Pittsburg

Author: Lori Paikin

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Direct Mail

Have a burning question about Direct Mail that you've been longing to have answered? Ask Zippy! Zippy the Snail has been in the field of marketing since its inception. His wisdom is...

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7 Aug

CCPA: The Other Side of the Coin

In our previous blog post, we explored several different reasons why the CCPA (California Consumer Privacy Act) could actually be a good thing for marketers. As with everything, there are...

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31 Jul

Marketing in a Minute: Identity Matching & Privacy

Consumers’ concern about privacy is increasing, AND so is their desire for better, more targeted ads. Consumers are giving advertisers more information in exchange for an individualized...

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24 Jul

Promo Codes and the Attribution Myth

Promo codes are wildly popular in driving additional demand for marketers, but PROCEED WITH CAUTION if your goal is to track conversions and measure the success of your promo code...

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