Stay up to date with News from NaviStone®

Lori Paikin

Lori Paikin is a 20 year veteran of the direct mail and digital industry’s. She started her career on the list management and list brokerage side of the industry before joining Abacus in 1993. Lori led the expansion of the sales and account managements teams through the acquisition with DoubleClick before leaving in 2005 to join Next Action / Datalogix. In her role with DLX, Lori was GM of the retail vertical supporting sales, client services, marketing and product. Lori joined the NaviStone team in a consulting capacity in 2016 before joining full time as Chief Revenue Officer, this past March.

Recent Posts

6 Feb

Ask the Snail! Attrition in Alabama

Author: Lori Paikin

Comments 0

Data

Have a burning question about Direct Mail that you've been longing to have answered? Ask Zippy! Zippy the Snail has been in the field of marketing since its inception. His wisdom is...

Read More
16 Jan

Marketing in a Minute — Intent & Motivation: The Key to Connections

Author: Lori Paikin

Comments 0

Data

Understanding consumer intent and motivation is critical to connecting with your customers. These two assets will push your brand further with brand loyal advocates. Tune into this...

Read More
9 Jan

Looking Ahead: The Year of the Human Experience

Author: Lori Paikin

Comments 0

Data-Driven Marketing

As we launch into 2019, the new year brings new opportunities and challenges for marketers. However, one thing remains constant. On the receiving end of every marketing touchpoint is a...

Read More
12 Dec

Analyst Recap: What Black Friday and Cyber Monday Sales Mean for the Rest of the Shopping Season (eMarketer)

Author: Lori Paikin

Comments 0

Data

With 13 days remaining before the 2018 holiday season officially comes to an end, retailers still have plenty of time to impact sales. Last week eMarketer hosted the webinar, “What Black...

Read More
5 Dec

Ask the Snail! Millennial in Madison

Author: Lori Paikin

Comments 0

Data

Have a burning question about Direct Mail that you've been longing to have answered? Ask Zippy! Zippy the Snail has been in the field of marketing since its inception. His wisdom is...

Read More
28 Nov

Marketing in a Minute — Personalization...it's Table Stakes!

Author: Lori Paikin

Comments 0

Data

The key to driving demand and increasing customer loyalty is the ability to make connections with consumers. Tune into this Marketing in a Minute to learn about how understanding motivation is...

Read More
10 Oct

Individualization by the Numbers

Author: Lori Paikin

Comments 0

Data

It’s no secret that today’s consumer demands a deeper level of customer focus. Consumers are increasingly willing to provide organizations with data in order to guarantee an enhanced...

Read More
3 Oct

Ask the Snail!

Author: Lori Paikin

Comments 0

Data

Have a burning question about Direct Mail that you've been longing to have answered? Ask Zippy! Zippy the Snail has been in the field of marketing since its inception. His wisdom is...

Read More
12 Sep

The Do's and Don'ts of Consumer Privacy

Author: Lori Paikin

Comments 0

Data

When has consumer privacy ever been more at the forefront than it is today? Between the ability to post information as fact across social networks, increasing occurrences of identity theft...

Read More
5 Sep

Marketing in a Minute — Yesterday's Site Visitors, Today's Customers

Author: Lori Paikin

Comments 0

Data

The appeal of multiple channels for the consumer, requires advertisers to have a cohesive contact strategy across multiple channels. Take a minute to learn why marketers should be using the...

Read More

Recent Posts

Subscribe to Blog Updates