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Lori Paikin

Lori Paikin is a 20 year veteran of the direct mail and digital industry’s. She started her career on the list management and list brokerage side of the industry before joining Abacus in 1993. Lori led the expansion of the sales and account managements teams through the acquisition with DoubleClick before leaving in 2005 to join Next Action / Datalogix. In her role with DLX, Lori was GM of the retail vertical supporting sales, client services, marketing and product. Lori joined the NaviStone team in a consulting capacity in 2016 before joining full time as Chief Revenue Officer, this past March.

Recent Posts

12 Jun

Podcast — Marketing for the Ages

Author: Lori Paikin

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Direct Mail

What generation do you belong to? And, how does that impact the way you receive marketing and respond with a purchase? Listen in as Two Gals and Some Data discuss their own marketing...

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5 Jun

Top Considerations for Back to School Planning

Author: Lori Paikin

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Direct Marketing

Even though our kids are just barely finishing this school year, it’s time for us to start thinking about the next school year… well, at least our marketing programs to support the upcoming Back...

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15 May

Marketing in a Minute: Identity Matching... Precision vs. Scale

As marketers, we want to be able to connect as much data as possible to a single customer, and these associations have to be accurate. What is the difference between Deterministic and...

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8 May

Ask the Snail! Cost Conscious in Connecticut

Author: Lori Paikin

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Direct Mail

Have a burning question about Direct Mail that you've been longing to have answered? Ask Zippy! Zippy the Snail has been in the field of marketing since its inception. His wisdom is...

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17 Apr

Marketing in a Minute: AI...The Future of Personalization

Over the past few years, data has outpaced our ability to use it. But Artificial Intelligence (AI) enables advertisers to sift through the data and turn it into actionable insights. Take a...

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20 Mar

Ask the Snail! Traffic in Tulsa

Author: Lori Paikin

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Direct Mail

Have a burning question about Direct Mail that you've been longing to have answered? Ask Zippy! Zippy the Snail has been in the field of marketing since its inception. His wisdom is...

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27 Feb

Marketing in a Minute: Personalization through Data & Technology

All marketers think about using the data consumers provide them to develop personalized content and communications. But, individualization extends farther than that. Take a minute to learn...

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6 Feb

Ask the Snail! Attrition in Alabama

Author: Lori Paikin

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Direct Mail

Have a burning question about Direct Mail that you've been longing to have answered? Ask Zippy! Zippy the Snail has been in the field of marketing since its inception. His wisdom is...

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16 Jan

Marketing in a Minute — Intent & Motivation: The Key to Connections

Understanding consumer intent and motivation is critical to connecting with your customers. These two assets will push your brand further with brand loyal advocates. Tune into this...

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9 Jan

Looking Ahead: The Year of the Human Experience

Author: Lori Paikin

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Direct Mail

As we launch into 2019, the new year brings new opportunities and challenges for marketers. However, one thing remains constant. On the receiving end of every marketing touchpoint is a...

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