As advertisers, you are spending more than $250B annually to drive consumers to your websites. Once you have successfully driven someone to your site, how will you communicate with them and...
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As advertisers, you are spending more than $250B annually to drive consumers to your websites. Once you have successfully driven someone to your site, how will you communicate with them and...
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With the launch of the California Consumer Privacy Act (CCPA) in January, what impact has this had on advertisers and consumers? Get our recap on how the first two months have gone in this week's...
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What is CX and why is it so critical for brands to get it right? Take a minute to learn why 2020 may actually be the "Year of the Customer" in this week's Marketing in a Minute.
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Have a burning question about Direct Mail that you've been longing to have answered? Ask Zippy! Zippy the Snail has been in the field of marketing since its inception. His wisdom is...
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What percentage of consumers trust the marketing and advertising industry? In this episode of Two Gals and Some Data, join Lori and her special guest as they discuss this answer and the hot...
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With 88% of marketers agreeing that digital privacy will become increasingly important this year, the expectations set on protecting consumer data have never been higher. Check out this week's...
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From the first touchpoint all the way to the perks of your customer loyalty program, Customer Experience (CX) is critical to your overall business. But, how do you ensure you are delivering a...
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When bridging the gap between online and offline, marketers have options. Take a minute to learn about the pros and cons of using cookie-based and IP-based matching when applying identity...
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Have a burning question about Direct Mail that you've been longing to have answered? Ask Zippy! Zippy the Snail has been in the field of marketing since its inception. His wisdom is...
Read More
It's been said, "The sum of the whole is greater than the sum of its parts." This philosophy has never been truer when it comes to marketing in the 21st century.
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