Lori Paikin is a 20 year veteran of the direct mail and digital industry’s. She started her career on the list management and list
brokerage side of the industry before joining Abacus in 1993. Lori led the expansion of the sales and account managements
teams through the acquisition with DoubleClick before leaving in 2005 to join Next Action / Datalogix. In her role with DLX,
Lori was GM of the retail vertical supporting sales, client services, marketing and product. Lori joined the NaviStone team in
a consulting capacity in 2016 before joining full time as Chief Revenue Officer, this past March.
By matching site visitors, who have raised their hand and shown intent to buy, with their postal addresses, NaviStone’s patent-pending technology enables you to enhance the effectiveness of your marketing programs and increase results. Our cost-effective solutions help uncover first-party prospects and lapsed customers to include in direct mail programs in a privacy safe way.