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Lori Paikin

Lori Paikin is a 20 year veteran of the direct mail and digital industry’s. She started her career on the list management and list brokerage side of the industry before joining Abacus in 1993. Lori led the expansion of the sales and account managements teams through the acquisition with DoubleClick before leaving in 2005 to join Next Action / Datalogix. In her role with DLX, Lori was GM of the retail vertical supporting sales, client services, marketing and product. Lori joined the NaviStone team in a consulting capacity in 2016 before joining full time as Chief Revenue Officer, this past March.

Recent Posts

5 Dec

Ask the Snail! Millennial in Madison

Author: Lori Paikin

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Data

Have a burning question about Direct Mail that you've been longing to have answered? Ask Zippy! Zippy the Snail has been in the field of marketing since its inception. His wisdom is...

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28 Nov

Marketing in a Minute — Personalization...it's Table Stakes!

Author: Lori Paikin

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Data

The key to driving demand and increasing customer loyalty is the ability to make connections with consumers. Tune into this Marketing in a Minute to learn about how understanding motivation is...

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10 Oct

Individualization by the Numbers

Author: Lori Paikin

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Data

It’s no secret that today’s consumer demands a deeper level of customer focus. Consumers are increasingly willing to provide organizations with data in order to guarantee an enhanced...

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3 Oct

Ask the Snail!

Author: Lori Paikin

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Data

Have a burning question about Direct Mail that you've been longing to have answered? Ask Zippy! Zippy the Snail has been in the field of marketing since its inception. His wisdom is...

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12 Sep

The Do's and Don'ts of Consumer Privacy

Author: Lori Paikin

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Data

When has consumer privacy ever been more at the forefront than it is today? Between the ability to post information as fact across social networks, increasing occurrences of identity theft...

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5 Sep

Marketing in a Minute — Yesterday's Site Visitors, Today's Customers

Author: Lori Paikin

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Data

The appeal of multiple channels for the consumer, requires advertisers to have a cohesive contact strategy across multiple channels. Take a minute to learn why marketers should be using the...

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29 Aug

The Digital to Print Revolution

Author: Lori Paikin

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Data

The “print to digital” paradigm that has existed for decades focused on how direct marketing efforts were used to drive digital sales success. But with the influx of data available to...

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25 Jul

Marketing in a Minute — Connecting to People

Author: Lori Paikin

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Data

It is possible for brands to connect with their customers in a more meaningful way, and create the most effective and responsive program available. Take a minute to learn how marketers can...

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6 Jun

Marketing in a Minute — Marketing Comes Full Circle

Author: Lori Paikin

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Data

There is a real reason to remove the lines that separate offline and online marketing; a program that bridges the gap between digital marketing and direct mail. Take 60 seconds to learn how...

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16 May

Top 10 Tips for Creating the Most Effective Postcard

Author: Lori Paikin

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Direct Marketing

As we use direct mail for individualized outreach to customers and prospects, best practices for targeting via individualized postcards continue to evolve. 

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