At the end of the day, having a complete view of the customer's interactions with your brand and the ability to use the data to drive insights about that customer, will lead to a better customer...
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At the end of the day, having a complete view of the customer's interactions with your brand and the ability to use the data to drive insights about that customer, will lead to a better customer...
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Have a burning question about Direct Mail that you've been longing to have answered? Ask Zippy! Zippy the Snail has been in the field of marketing since its inception. His wisdom is unmatched to...
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With the concept of CX being relatively new to marketers and referring to the entire experience a customer has with your brand, it is very different from Customer Service. Take a minute to learn...
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Have a burning question about Direct Mail that you've been longing to have answered? Ask Zippy! Zippy the Snail has been in the field of marketing since its inception. His wisdom is unmatched to...
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Retargeting has become a staple ingredient to most marketing strategies today. When evaluating your choices of retargeting across channels, be sure to keep these considerations in mind.
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Now more than ever, understanding consumer intent and motivation is critical to connecting with your customers. These two assets will push your brand further with brand loyal advocates. Tune into...
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In this podcast, Lori, practicing social distancing, sits in the studio by herself, talking with Angie Arnspiger, NaviStone’s head of Business Development about the need to include a physical...
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As advertisers, you are spending more than $250B annually to drive consumers to your websites. Once you have successfully driven someone to your site, how will you communicate with them and...
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With the launch of the California Consumer Privacy Act (CCPA) in January, what impact has this had on advertisers and consumers? Get our recap on how the first two months have gone in this week's...
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What is CX and why is it so critical for brands to get it right? Take a minute to learn why 2020 may actually be the "Year of the Customer" in this week's Marketing in a Minute.
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