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Lori Paikin

Lori Paikin is a 20 year veteran of the direct mail and digital industry’s. She started her career on the list management and list brokerage side of the industry before joining Abacus in 1993. Lori led the expansion of the sales and account managements teams through the acquisition with DoubleClick before leaving in 2005 to join Next Action / Datalogix. In her role with DLX, Lori was GM of the retail vertical supporting sales, client services, marketing and product. Lori joined the NaviStone team in a consulting capacity in 2016 before joining full time as Chief Revenue Officer, this past March.

Recent Posts

27 Jan

The Do's and Don'ts of Consumer Privacy

Author: Lori Paikin

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Data-Driven Marketing

In honor of Data Privacy Day on January 28th, check out this week's tips on the do's and dont's of consumer privacy. When has consumer privacy ever been more at the forefront than it is today?...

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20 Jan

Personalization vs. Individualization

Author: Lori Paikin

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Data-Driven Marketing

There is no question about the role data plays in the optimization of marketing today. But, most marketers don't realize the huge opportunity available when taking their data-driven approach one...

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13 Jan

2021 Marketing Predictions: Forecasting in Fargo

Author: Lori Paikin

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Direct Mail

How should marketers forecast for the year ahead? Check out this week's blog post, "Ask Zippy". Zippy the Snail has been in the field of marketing since its inception. His wisdom is unmatched to...

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18 Nov

Ask the Snail! Promotional Code Follow Up

Author: Lori Paikin

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Direct Mail

Have a burning question about Direct Mail that you've been longing to have answered? Ask Zippy! Zippy the Snail has been in the field of marketing since its inception. His wisdom is unmatched to...

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11 Nov

Podcast — The Next Wave of Direct Mail

Author: Lori Paikin

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Direct Mail

28 Oct

Customer Experience: Cause Marketing

Now more than ever, connecting with your customers is key. Make a connection through a cause. Then...everyone benefits! Take a minute to learn about how important Cause Marketing is to customer...

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21 Oct

The 2020 Marketing Scorecard

Author: Lori Paikin

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Direct Mail

With only a couple of months left in the year, how are marketers rating 2020? Take a few minutes and read about how the year has impacted growth, innovation and business conditions for marketers...

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9 Sep

Ask the Snail! Anxious about Attribution

Author: Lori Paikin

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Direct Mail

Have a burning question about Direct Mail that you've been longing to have answered? Ask Zippy! Zippy the Snail has been in the field of marketing since its inception. His wisdom is unmatched to...

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26 Aug

Customer Experience: Breaking Down the Silos

Consumers expect a consistent experience regardless of the channel. Take a minute to learn about how breaking down the silos in your marketing mix can lead to a positive customer experience. 

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19 Aug

Give the Gift of Experience this Holiday Season

Author: Lori Paikin

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Direct Mail

With the dynamic nature of the current shopping environment, how will your brand stand out and offer the experience consumers need this holiday season? 

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