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Lori Paikin

Lori Paikin is a 20 year veteran of the direct mail and digital industry’s. She started her career on the list management and list brokerage side of the industry before joining Abacus in 1993. Lori led the expansion of the sales and account managements teams through the acquisition with DoubleClick before leaving in 2005 to join Next Action / Datalogix. In her role with DLX, Lori was GM of the retail vertical supporting sales, client services, marketing and product. Lori joined the NaviStone team in a consulting capacity in 2016 before joining full time as Chief Revenue Officer, this past March.

Recent Posts

12 Aug

Working with Amazon: Top Considerations

As consumers, we all know the benefits of working with Amazon. Amazon wants to be everything to everyone…and they are. Amazon is not always the first place I go when looking for a specific item,...

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5 Aug

Ask the Snail! Taking a Time Out

Author: Lori Paikin

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Direct Mail

Have a burning question about Direct Mail that you've been longing to have answered? Ask Zippy! Zippy the Snail has been in the field of marketing since its inception. His wisdom is unmatched to...

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22 Jul

Podcast — Back to (Home) School?

Author: Lori Paikin

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Direct Mail

In this podcast, Lori, still practicing social distancing, sits in the studio by herself talking with Megan Rainey, NaviStone's Head of Marketing, about the back to school season in 2020. Hear...

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8 Jul

Staying the Course in 2020

Things in AdTech are changing fast. Our physical world may have come to a screeching halt in the first half of the year, but the online world is still turning. Let us take this opportunity to...

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1 Jul

Customer Experience: The Role of AI

At the end of the day, having a complete view of the customer's interactions with your brand and the ability to use the data to drive insights about that customer, will lead to a better customer...

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3 Jun

Ask the Snail! Non-Promotional Pam

Author: Lori Paikin

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Direct Mail

Have a burning question about Direct Mail that you've been longing to have answered? Ask Zippy! Zippy the Snail has been in the field of marketing since its inception. His wisdom is unmatched to...

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27 May

Customer Experience: More than Customer Service

With the concept of CX being relatively new to marketers and referring to the entire experience a customer has with your brand, it is very different from Customer Service. Take a minute to learn...

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13 May

Ask the Snail! Puzzled in Pennsylvania

Author: Lori Paikin

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Direct Mail

Have a burning question about Direct Mail that you've been longing to have answered? Ask Zippy! Zippy the Snail has been in the field of marketing since its inception. His wisdom is unmatched to...

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30 Apr

Top Considerations for Retargeting by Channel

Author: Lori Paikin

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Direct Mail

Retargeting has become a staple ingredient to most marketing strategies today. When evaluating your choices of retargeting across channels, be sure to keep these considerations in mind.

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16 Apr

Intent & Motivation: The Key to Connections

Now more than ever, understanding consumer intent and motivation is critical to connecting with your customers. These two assets will push your brand further with brand loyal advocates. Tune into...

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