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Megan Rainey

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13 Feb

What’s All the Buzz? Attribution…Where to Start.

Author: Megan Rainey

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Data

Marketing attribution allows for a level of understanding around each marketing program and the ability each has in influencing individuals to engage in a desired behavior, typically a...

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30 Jan

Brandemonium: 5 Questions with NaviStone CRO, Lori Paikin

Author: Megan Rainey

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Data

In this week's blog, the team at Brandemonium interviews NaviStone's Chief Revenue Officer, Lori Paikin. Listen as she discusses the importance of personalization in making a...

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23 Jan

Marketers! These are the Top 5 Questions to Ask Data Providers

Author: Megan Rainey

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Data-Driven Marketing

Data is the DNA of marketing. So much of how marketers plan and execute campaigns is built on the very foundation of data. According to Adweek, 88% of marketers aren’t using data to its full...

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19 Dec

New at NaviStone December 2018

Author: Megan Rainey

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Intent Data

Get the scoop on what's new at NaviStone®

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14 Nov

Getting to Know NaviStone: Interview by Total Retail

Author: Megan Rainey

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Data

In this week's blog, Total Retail interviews NaviStone's Chief Revenue Officer, Lori Paikin. Listen in as she discusses some of the biggest challenges retailers are facing today, the...

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31 Oct

The Paradigm Shift in the Consumer Relationship

Author: Megan Rainey

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Direct Mail

It is no secret that the evolution of omni-channel marketing and data-driven strategies has uncovered a significant shift in the balance of power between the consumer and the marketer. Tune...

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24 Oct

Turning Marketing Buzz into Marketing Action

Author: Megan Rainey

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Data

As we wrap up another busy event season, we want to give a quick rundown of the themes we are seeing, voices we are hearing and trends to pay attention to in the Marketing and e-Commerce world....

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26 Sep

New at NaviStone September 2018

Author: Megan Rainey

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Intent Data

Get the scoop on what's new at NaviStone®

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22 Aug

Infographic — The Evolving Role of a Marketer

Author: Megan Rainey

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Data

From the days of the men on Madison Ave to today’s social media strategist, the marketer’s role over the last few decades has changed drastically. Think about the evolution of consumer...

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15 Aug

The Thrill of Direct Mail

Author: Megan Rainey

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Customer Experience

Signed, sealed, delivered! What is it about direct mail that continues to drive value and a great experience for customers? According to research, there are several reasons. Read this...

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