---
title: "Brandemonium: 5 Questions with NaviStone CRO, Lori Paikin"
description: In this week's blog, the team at Brandemonium interviews NaviStone's Chief Revenue Officer, Lori Paikin. Listen as she discusses the importance of personalization in making a connection with the consumer.
---

[NaviStone - Blog ](https://www.navistone.com/blog)

# [Brandemonium: 5 Questions with NaviStone CRO, Lori Paikin](https://www.navistone.com/blog/brandemonium-five-questions-with-navistone-cro-lori-paikin)

 Written by [NaviStone](https://www.navistone.com/blog/author/navistone) | Jan 30, 2019 1:04:00 PM

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In this week's blog, the team at [Brandemonium](https://brandemonium.com/) interviews NaviStone's Chief Revenue Officer, Lori Paikin. Listen as she discusses the importance of personalization in making a connection with the consumer, and how reaching web browsers who are showing intent to buy via the powerful channel of direct mail is driving results for brands.

[View full post](https://www.navistone.com/blog/brandemonium-five-questions-with-navistone-cro-lori-paikin)

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