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11 Nov

Podcast — The Next Wave of Direct Mail

Author: Lori Paikin

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Direct Mail

4 Nov

Comparing Retargeting by Channel

Author: Megan Rainey

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Direct Mail

In marketing, the practice of retargeting can be executed via digital, email and direct mail. Curious about how they stack up? Learn the apples to apples (to apples) comparison of retargeting by...

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28 Oct

Customer Experience: Cause Marketing

Now more than ever, connecting with your customers is key. Make a connection through a cause. Then...everyone benefits! Take a minute to learn about how important Cause Marketing is to customer...

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21 Oct

The 2020 Marketing Scorecard

Author: Lori Paikin

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Direct Mail

With only a couple of months left in the year, how are marketers rating 2020? Take a few minutes and read about how the year has impacted growth, innovation and business conditions for marketers...

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14 Oct

2020 Spotlight: Travel

Author: Megan Rainey

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Direct Mail

No industry has gone untouched by the pandemic of 2020, but it is safe to say that the travel industry is likely at the top of those that have been the most impacted. Today, we will focus on how...

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2 Sep

2020 Spotlight: Financial Services

Author: Megan Rainey

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Direct Mail

History shows us that the financial services sector has been tested time and time again. How has this industry stepped up in the face of our newest challenge, COVID-19? Learn how banks are...

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26 Aug

Customer Experience: Breaking Down the Silos

Consumers expect a consistent experience regardless of the channel. Take a minute to learn about how breaking down the silos in your marketing mix can lead to a positive customer experience. 

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19 Aug

Give the Gift of Experience this Holiday Season

Author: Lori Paikin

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Direct Mail

With the dynamic nature of the current shopping environment, how will your brand stand out and offer the experience consumers need this holiday season? 

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12 Aug

Working with Amazon: Top Considerations

As consumers, we all know the benefits of working with Amazon. Amazon wants to be everything to everyone…and they are. Amazon is not always the first place I go when looking for a specific item,...

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29 Jul

2020 Spotlight: Retail

Author: Megan Rainey

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Direct Mail

There is one constant in retail in the 21st century - change. And up until now, there has been no bigger forcing function for retailers to evolve than the rise of COVID-19 across the globe. Learn...

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