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15 May

Marketing in a Minute: Identity Matching... Precision vs. Scale

As marketers, we want to be able to connect as much data as possible to a single customer, and these associations have to be accurate. What is the difference between Deterministic and...

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24 Apr

CCPA: Top Resources for Getting to Know California 2020

Going into effect on January 1, 2020, the California Consumer Privacy Act (CCPA) may seem in the distant future, but there is no better time to prepare for its impact on day-to-day...

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17 Apr

Marketing in a Minute: AI...The Future of Personalization

Over the past few years, data has outpaced our ability to use it. But Artificial Intelligence (AI) enables advertisers to sift through the data and turn it into actionable insights. Take a...

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6 Mar

Everyday AI for Marketers

As part of our blog series on moving beyond the marketing buzz in 2019, we want to break down one of the most popular buzzwords currently being used, Artificial Intelligence, or commonly known to...

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27 Feb

Marketing in a Minute: Personalization through Data & Technology

All marketers think about using the data consumers provide them to develop personalized content and communications. But, individualization extends farther than that. Take a minute to learn...

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20 Feb

Buzzwords: Data Science, Data Analytics, Big Data… Eether, eyether, neether, nyther.

Author: Jude Hoffner

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This week's blog post is contributed by guest writer, Jude Hoffner, Vice President of Product for NaviStone. 

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13 Feb

What’s All the Buzz? Attribution…Where to Start.

Author: Megan Rainey

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Marketing attribution allows for a level of understanding around each marketing program and the ability each has in influencing individuals to engage in a desired behavior, typically a...

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16 Jan

Marketing in a Minute — Intent & Motivation: The Key to Connections

Understanding consumer intent and motivation is critical to connecting with your customers. These two assets will push your brand further with brand loyal advocates. Tune into this...

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9 Jan

Looking Ahead: The Year of the Human Experience

Author: Lori Paikin

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As we launch into 2019, the new year brings new opportunities and challenges for marketers. However, one thing remains constant. On the receiving end of every marketing touchpoint is a...

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10 Oct

Individualization by the Numbers

Author: Lori Paikin

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It’s no secret that today’s consumer demands a deeper level of customer focus. Consumers are increasingly willing to provide organizations with data in order to guarantee an enhanced...

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