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15 Jan

NaviStone Gears up for Growth in 2020 with Two New Additions to the Leadership Team

Author: Megan Rainey

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Direct Mail

Industry Pros Dave Cameron and Scott Setera Join the Team

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8 Jan

Marketing in a Minute: Online to Offline

When bridging the gap between online and offline, marketers have options. Take a minute to learn about the pros and cons of using cookie-based and IP-based matching when applying identity...

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20 Nov

CCPA: A Final Recap Before 2020

The California Consumer Privacy Act (CCPA) is just over a month away from going into effect. Are you ready? Take a few minutes to get a final recap of the legislation. 

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6 Nov

Complement Your Marketing Programs

Author: Lori Paikin

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Direct Mail

It's been said, "The sum of the whole is greater than the sum of its parts." This philosophy has never been truer when it comes to marketing in the 21st century. 

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23 Oct

Marketing in a Minute: Clues to Intent

As a marketer we can help drive conversions by identifying patterns of behavior that infer intent. This is digital body language. How do you maximize digital body language? Take a minute to...

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9 Oct

Web-Powered Direct Mail vs. Programmatic Direct Mail

Author: Lori Paikin

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Direct Mail

Although newer to the marketing scene, the concept of bridging the gap between online and offline marketing worlds is rapidly gaining momentum. However, there are different approaches to this new...

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2 Oct

To Co-Op or Not to Co-Op?

When mastering a data-driven marketing strategy, the inevitable question of "to contribute or not to contribute" data will come up. Read these considerations when compiling your pros and...

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18 Sep

Marketing in a Minute: Let the Data Do the Talking

Consumers are expressing their intent through digital body language everyday. As marketers, we have to learn how to use this data, how to interpret this digital body language, in real time....

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28 Aug

Direct Mail Reigns - Even in a Hyper Digital World

Including Direct Mail in your Omnichannel Marketing Approach

I am a senior at the University of Cincinnati and will be graduating in December from the Carl H. Lindner Business College with...

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7 Aug

CCPA: The Other Side of the Coin

In our previous blog post, we explored several different reasons why the CCPA (California Consumer Privacy Act) could actually be a good thing for marketers. As with everything, there are...

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