Stay up to date with News from NaviStone®

6 Nov

Complement Your Marketing Programs

Author: Lori Paikin

Comments 0

Direct Mail

It's been said, "The sum of the whole is greater than the sum of its parts." This philosophy has never been truer when it comes to marketing in the 21st century. 

Read More
23 Oct

Marketing in a Minute: Clues to Intent

As a marketer we can help drive conversions by identifying patterns of behavior that infer intent. This is digital body language. How do you maximize digital body language? Take a minute to...

Read More
9 Oct

Web-Powered Direct Mail vs. Programmatic Direct Mail

Author: Lori Paikin

Comments 0

Direct Mail

Although newer to the marketing scene, the concept of bridging the gap between online and offline marketing worlds is rapidly gaining momentum. However, there are different approaches to this new...

Read More
2 Oct

To Co-Op or Not to Co-Op?

When mastering a data-driven marketing strategy, the inevitable question of "to contribute or not to contribute" data will come up. Read these considerations when compiling your pros and...

Read More
18 Sep

Marketing in a Minute: Let the Data Do the Talking

Consumers are expressing their intent through digital body language everyday. As marketers, we have to learn how to use this data, how to interpret this digital body language, in real time....

Read More
28 Aug

Direct Mail Reigns - Even in a Hyper Digital World

Including Direct Mail in your Omnichannel Marketing Approach

I am a senior at the University of Cincinnati and will be graduating in December from the Carl H. Lindner Business College with...

Read More
7 Aug

CCPA: The Other Side of the Coin

In our previous blog post, we explored several different reasons why the CCPA (California Consumer Privacy Act) could actually be a good thing for marketers. As with everything, there are...

Read More
31 Jul

Marketing in a Minute: Identity Matching & Privacy

Consumers’ concern about privacy is increasing, AND so is their desire for better, more targeted ads. Consumers are giving advertisers more information in exchange for an individualized...

Read More
24 Jul

Promo Codes and the Attribution Myth

Promo codes are wildly popular in driving additional demand for marketers, but PROCEED WITH CAUTION if your goal is to track conversions and measure the success of your promo code...

Read More
17 Jul

Can CCPA Be a Good Thing for Marketers?

With the California Consumer Privacy Act (CCPA) quickly approaching, marketers are asking themselves whether this will bring new obstacles to overcome or if it will lead to something good....

Read More

Recent Posts

Subscribe to Blog Updates