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12 Mar

Site Visitors: Deconstructed

As advertisers, you are spending more than $250B annually to drive consumers to your websites. Once you have successfully driven someone to your site, how will you communicate with them and...

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5 Mar

CCPA: Progress Report

With the launch of the California Consumer Privacy Act (CCPA) in January, what impact has this had on advertisers and consumers? Get our recap on how the first two months have gone in this week's...

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26 Feb

Marketing in a Minute: Customer Experience ...The Age of The Customer

What is CX and why is it so critical for brands to get it right? Take a minute to learn why 2020 may actually be the "Year of the Customer" in this week's Marketing in a Minute. 

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19 Feb

Data Science: A Journey

Author: Dave Cameron

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Follow one Data Scientist through his winding journey in analytics. Dave Cameron joined the NaviStone team in January of 2020. He comes to NaviStone bringing over 25 years of experience in data...

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22 Jan

CX: The Next Level in Customer Satisfaction

Author: Lori Paikin

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From the first touchpoint all the way to the perks of your customer loyalty program, Customer Experience (CX) is critical to your overall business. But, how do you ensure you are delivering a...

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15 Jan

NaviStone Gears up for Growth in 2020 with Two New Additions to the Leadership Team

Author: Megan Rainey

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Industry Pros Dave Cameron and Scott Setera Join the Team

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8 Jan

Marketing in a Minute: Online to Offline

When bridging the gap between online and offline, marketers have options. Take a minute to learn about the pros and cons of using cookie-based and IP-based matching when applying identity...

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20 Nov

CCPA: A Final Recap Before 2020

The California Consumer Privacy Act (CCPA) is just over a month away from going into effect. Are you ready? Take a few minutes to get a final recap of the legislation. 

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6 Nov

Complement Your Marketing Programs

Author: Lori Paikin

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It's been said, "The sum of the whole is greater than the sum of its parts." This philosophy has never been truer when it comes to marketing in the 21st century. 

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23 Oct

Marketing in a Minute: Clues to Intent

As a marketer we can help drive conversions by identifying patterns of behavior that infer intent. This is digital body language. How do you maximize digital body language? Take a minute to...

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