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1 Jul

Customer Experience: The Role of AI

At the end of the day, having a complete view of the customer's interactions with your brand and the ability to use the data to drive insights about that customer, will lead to a better customer...

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10 Jun

Six Suggestions for Building Trust with Customers When It Comes to Their Data

With CCPA enforcement on track for July 1, 2020, let's take some time to rehash ways to build trust with customers when it comes to their data. [Spoiler Alert] In addition to notice and choice, we...

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27 May

Customer Experience: More than Customer Service

With the concept of CX being relatively new to marketers and referring to the entire experience a customer has with your brand, it is very different from Customer Service. Take a minute to learn...

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30 Apr

Top Considerations for Retargeting by Channel

Author: Lori Paikin

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Retargeting has become a staple ingredient to most marketing strategies today. When evaluating your choices of retargeting across channels, be sure to keep these considerations in mind.

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23 Apr

Is Newer Better?

Our guest blogger this week is Olivia Tyson. Olivia is finishing up her Sophomore year at the University of Cincinnati where she is pursuing a major in Arts in Communication with a Minor in...

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16 Apr

Intent & Motivation: The Key to Connections

Now more than ever, understanding consumer intent and motivation is critical to connecting with your customers. These two assets will push your brand further with brand loyal advocates. Tune into...

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9 Apr

Podcast — Let's Get Physical

Author: Lori Paikin

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In this podcast, Lori, practicing social distancing, sits in the studio by herself, talking with Angie Arnspiger, NaviStone’s head of Business Development about the need to include a physical...

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12 Mar

Site Visitors: Deconstructed

As advertisers, you are spending more than $250B annually to drive consumers to your websites. Once you have successfully driven someone to your site, how will you communicate with them and...

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5 Mar

CCPA: Progress Report

With the launch of the California Consumer Privacy Act (CCPA) in January, what impact has this had on advertisers and consumers? Get our recap on how the first two months have gone in this week's...

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26 Feb

Marketing in a Minute: Customer Experience ...The Age of The Customer

What is CX and why is it so critical for brands to get it right? Take a minute to learn why 2020 may actually be the "Year of the Customer" in this week's Marketing in a Minute. 

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