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17 Mar

Data Privacy from a Gen Z Perspective

This week's blog post is contributed by guest writer, Chloe Cunningham. Chloe is the Sales & Marketing Intern at NaviStone and an Honor student at the University of Cincinnati, Carl H. Lindner...

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10 Mar

10 Important Advantages of Direct Mail Marketing Campaigns

Author: Megan Rainey

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Direct Mail

From building trust with your customers to providing that feeling of excitement when opening the mailbox, here is a list of our top 10 advantages and benefits of direct mail marketing.

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3 Mar

Direct Mail: It's Here to Stay

While most retailers did spend more in the critical holiday season on advertising, it doesn’t mean they reached the consumer. Take a minute and tune into this month's Marketing in a Minute video...

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24 Feb

Podcast — The Demise of the Third Party Cookie

In this podcast, Lori, still practicing social distancing, sits in the studio by herself talking with Head of Product at NaviStone, Jude Hoffner and NaviStone's Chief Technology Officer, Tom...

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3 Feb

Customer Experience and the Human Touch

When we think about customer experience (CX), we often think about how we can use automation to improve the experience. Automation is an important piece of CX, but don’t forget about the impact of...

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6 Jan

7 Creative Direct Mail Campaign Ideas to Inspire your Marketing Efforts

Author: Megan Rainey

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Direct Mail

Direct Mail has been revolutionized through the use of data and technology in the last decade. Check out these top 7 creative direct mail campaigns that are shaking up the mailbox. 

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11 Nov

Podcast — The Next Wave of Direct Mail

Author: Lori Paikin

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Direct Mail

4 Nov

Comparing Retargeting by Channel

Author: Megan Rainey

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Direct Mail

In marketing, the practice of retargeting can be executed via digital, email and direct mail. Curious about how they stack up? Learn the apples to apples (to apples) comparison of retargeting by...

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28 Oct

Customer Experience: Cause Marketing

Now more than ever, connecting with your customers is key. Make a connection through a cause. Then...everyone benefits! Take a minute to learn about how important Cause Marketing is to customer...

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21 Oct

The 2020 Marketing Scorecard

Author: Lori Paikin

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Direct Mail

With only a couple of months left in the year, how are marketers rating 2020? Take a few minutes and read about how the year has impacted growth, innovation and business conditions for marketers...

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