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28 Apr

How to Improve Your Customer Acquisition Game with Intent Data

Author: Megan Rainey

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Intent Data

Gaining additional customers is good for the bottom line, but the reality is that attracting new customers can be costly. It’s all about attracting and converting the right types of customers,...

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21 Apr

5 Steps to Master the Customer Acquisition Funnel

Author: Megan Rainey

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Customer Acquisition

The path to customer acquisition can be tricky, but it's one that is well worth investing in. Check out our Infographic below and learn the 5 steps to mastering the customer acquisition funnel.

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8 Jul

Staying the Course in 2020

Things in AdTech are changing fast. Our physical world may have come to a screeching halt in the first half of the year, but the online world is still turning. Let us take this opportunity to...

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4 Sep

Infographic: Direct Mail Reigns Even in a Hyper Digital World

Author: Nicole Haffey

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Direct Mail

Including direct mail in your Omnichannel Marketing Approach:  Part II

After reading Part I of my two part series on why you must include direct mail in your omnichannel marketing approach (...

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21 Aug

Infographic: The Path from UnKnown to Known

Author: Megan Rainey

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Direct Mail

As marketers take consumers down the path from unknown to known, there is a journey they take as well to best understand the consumer and reach that ultimate goal of converting a new customer. ...

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3 Apr

The Economics of PPC Advertising versus Retargeted, Personalized Postcards

Author: Larry Kavanagh

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Direct Mail

Marketers have a lot of choices in how they convert prospects these days. Sending direct mail postcards, or other direct mail, to visitors who abandon your website is a new strategy for most...

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20 Dec

New at NaviStone December 2017

Author: Lori Paikin

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New at NaviStone®

Get the scoop on what's new at NaviStone®

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8 Nov

Infographic — 5 Steps to Master the Customer Acquisition Funnel

Author: Allen Abbott

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Customer Acquisition

 

One step to mastering your customer acquisition funnel: invest in an end-to-end omnichannel customer experience. See more in our infographic. 

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18 Oct

How to Improve Your Customer Acquisition Game with Intent Data

Author: Allen Abbott

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Intent Data

Gaining additional customers is good for the bottom line, but the reality is that attracting new customers can be costly. Recruiting a new customer can cost anywhere from a few dollars to a few...

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11 Oct

Infographic — 7 Keys to Build a Successful Customer Acquisition Strategy

From leveraging intent data to building customer lifestyle stages, these 7 tips will help you develop an effective customer acquisition strategy.

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