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14 Aug

Ask the Snail! Personalizing in Pittsburg

Author: Lori Paikin

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Direct Mail

Have a burning question about Direct Mail that you've been longing to have answered? Ask Zippy! Zippy the Snail has been in the field of marketing since its inception. His wisdom is...

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7 Aug

CCPA: The Other Side of the Coin

In our previous blog post, we explored several different reasons why the CCPA (California Consumer Privacy Act) could actually be a good thing for marketers. As with everything, there are...

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31 Jul

Marketing in a Minute: Identity Matching & Privacy

Consumers’ concern about privacy is increasing, AND so is their desire for better, more targeted ads. Consumers are giving advertisers more information in exchange for an individualized...

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24 Jul

Promo Codes and the Attribution Myth

Promo codes are wildly popular in driving additional demand for marketers, but PROCEED WITH CAUTION if your goal is to track conversions and measure the success of your promo code...

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17 Jul

Can CCPA Be a Good Thing for Marketers?

With the California Consumer Privacy Act (CCPA) quickly approaching, marketers are asking themselves whether this will bring new obstacles to overcome or if it will lead to something good....

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10 Jul

Ask the Snail! Mind Reader in Milwaukee

Author: Lori Paikin

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Direct Mail

Have a burning question about Direct Mail that you've been longing to have answered? Ask Zippy! Zippy the Snail has been in the field of marketing since its inception. His wisdom is...

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26 Jun

New at NaviStone June 2019

Author: Megan Rainey

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Direct Mail

Get the scoop on what's new at NaviStone

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19 Jun

In Marketing, Loyalty is the New Black

Author: Megan Rainey

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Direct Mail

As we wrap up another busy event season, we wanted to give a quick rundown of the themes we are seeing, voices we are hearing and trends to pay attention to in the Marketing and e-Commerce...

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12 Jun

Podcast — Marketing for the Ages

Author: Lori Paikin

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Direct Mail

What generation do you belong to? And, how does that impact the way you receive marketing and respond with a purchase? Listen in as Two Gals and Some Data discuss their own marketing...

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5 Jun

Top Considerations for Back to School Planning

Author: Lori Paikin

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Direct Marketing

Even though our kids are just barely finishing this school year, it’s time for us to start thinking about the next school year… well, at least our marketing programs to support the upcoming Back...

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