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5 Dec

Ask the Snail! Millennial in Madison

Author: Lori Paikin

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Data

Have a burning question about Direct Mail that you've been longing to have answered? Ask Zippy! Zippy the Snail has been in the field of marketing since its inception. His wisdom is...

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28 Nov

Marketing in a Minute — Personalization...it's Table Stakes!

Author: Lori Paikin

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Data

The key to driving demand and increasing customer loyalty is the ability to make connections with consumers. Tune into this Marketing in a Minute to learn about how understanding motivation is...

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14 Nov

Getting to Know NaviStone: Interview by Total Retail

Author: Megan Rainey

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Data

In this week's blog, Total Retail interviews NaviStone's Chief Revenue Officer, Lori Paikin. Listen in as she discusses some of the biggest challenges retailers are facing today, the...

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7 Nov

The 3 Essential Levels of Data-Driven Individualization

Author: Connie Vaughn

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Data

By now, we all know that personalized marketing is more than just adding a first name to a generic email communication and blasting it out to your entire CRM. It’s about understanding your...

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31 Oct

The Paradigm Shift in the Consumer Relationship

Author: Megan Rainey

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Direct Mail

It is no secret that the evolution of omni-channel marketing and data-driven strategies has uncovered a significant shift in the balance of power between the consumer and the marketer. Tune...

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24 Oct

Turning Marketing Buzz into Marketing Action

Author: Megan Rainey

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Data

As we wrap up another busy event season, we want to give a quick rundown of the themes we are seeing, voices we are hearing and trends to pay attention to in the Marketing and e-Commerce world....

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10 Oct

Individualization by the Numbers

Author: Lori Paikin

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Data

It’s no secret that today’s consumer demands a deeper level of customer focus. Consumers are increasingly willing to provide organizations with data in order to guarantee an enhanced...

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3 Oct

Ask the Snail!

Author: Lori Paikin

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Data

Have a burning question about Direct Mail that you've been longing to have answered? Ask Zippy! Zippy the Snail has been in the field of marketing since its inception. His wisdom is...

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26 Sep

New at NaviStone September 2018

Author: Megan Rainey

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Intent Data

Get the scoop on what's new at NaviStone®

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12 Sep

The Do's and Don'ts of Consumer Privacy

Author: Lori Paikin

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Data

When has consumer privacy ever been more at the forefront than it is today? Between the ability to post information as fact across social networks, increasing occurrences of identity theft...

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