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12 Mar

Site Visitors: Deconstructed

As advertisers, you are spending more than $250B annually to drive consumers to your websites. Once you have successfully driven someone to your site, how will you communicate with them and...

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5 Mar

CCPA: Progress Report

With the launch of the California Consumer Privacy Act (CCPA) in January, what impact has this had on advertisers and consumers? Get our recap on how the first two months have gone in this week's...

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5 Feb

Podcast — Let's Talk Data...

Author: Lori Paikin

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Direct Mail

What percentage of consumers trust the marketing and advertising industry? In this episode of Two Gals and Some Data, join Lori and her special guest as they discuss this answer and the hot...

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29 Jan

Whose Data is it Anyway?

Author: Lori Paikin

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Data Contract

With 88% of marketers agreeing that digital privacy will become increasingly important this year, the expectations set on protecting consumer data have never been higher. Check out this week's...

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25 Jan

Podcast — Fulfilling Your Unspoken Data Contract with Consumers

Author: Allen Abbott

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Data-Driven Marketing

Data-driven marketing has exploded with potential as data capturing capabilities, and data integration, have improved. Marketers have access to more personal consumer data than ever before, but...

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4 Jan

Intent-Driven, Direct Marketing: Are You Fulfilling Your Data Contract?

Author: Allen Abbott

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Intent Data

All marketers strive to establish a connection with their prospects and customers, but it takes a thorough understanding of what people actually want before a business can ever truly hope to...

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