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19 Jun

In Marketing, Loyalty is the New Black

Author: Megan Rainey

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Direct Mail

As we wrap up another busy event season, we wanted to give a quick rundown of the themes we are seeing, voices we are hearing and trends to pay attention to in the Marketing and e-Commerce...

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12 Jun

Podcast — Marketing for the Ages

Author: Lori Paikin

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Direct Mail

What generation do you belong to? And, how does that impact the way you receive marketing and respond with a purchase? Listen in as Two Gals and Some Data discuss their own marketing...

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5 Jun

Top Considerations for Back to School Planning

Author: Lori Paikin

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Direct Marketing

Even though our kids are just barely finishing this school year, it’s time for us to start thinking about the next school year… well, at least our marketing programs to support the upcoming Back...

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29 May

Marketers! These are the Top Questions to Ask Identity Matching Partners

Author: Megan Rainey

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Data-Driven Marketing

Marketers have cracked the code on understanding how critical data is to their campaigns. However, managing the data and making sense of how it should be used to reach your customers is the next...

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22 May

NaviStone Named a 2019 Best Employer in Ohio

Author: Megan Rainey

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Direct Marketing

For the Second Year in a Row the Technology Startup is Recognized for Culture and Growth

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15 May

Marketing in a Minute: Identity Matching... Precision vs. Scale

As marketers, we want to be able to connect as much data as possible to a single customer, and these associations have to be accurate. What is the difference between Deterministic and...

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8 May

Ask the Snail! Cost Conscious in Connecticut

Author: Lori Paikin

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Direct Mail

Have a burning question about Direct Mail that you've been longing to have answered? Ask Zippy! Zippy the Snail has been in the field of marketing since its inception. His wisdom is...

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1 May

We're All Direct Marketers and We Can Do Better!

Author: Doug Oldfield

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Direct Mail

This week's blog post is contributed by guest writer, Doug Oldfield, Vice President of Business Development for NaviStone. 

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17 Apr

Marketing in a Minute: AI...The Future of Personalization

Over the past few years, data has outpaced our ability to use it. But Artificial Intelligence (AI) enables advertisers to sift through the data and turn it into actionable insights. Take a...

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10 Apr

NaviStone Recognized for Innovation & Technology

Author: Megan Rainey

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Direct Marketing

NaviStone, the leader in transforming web browsers into high-response direct mail audiences, has been recognized for its innovation and technology by the Cincinnati Business Courier.

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