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9 May

Making Direct Mail...Direct Again

This week's blog post is contributed by guest writer, Connie Vaughn, Director of Data Science for NaviStone. Connie has worked in data science and analytic marketing for over twenty years...

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25 Apr

Marketing in a Minute — Amplify Your Knowledge and Amplify Your Sales

Author: Lori Paikin

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Data-Driven Marketing

For years, marketers have had access to various kinds of data and now perhaps the most important – intent data. In just 60-seconds, learn how to amplify your sales by amplifying your...

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11 Apr

Why You Should Be Adding Direct Mail to Your Marketing Mix

Author: Megan Rainey

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Direct Mail

With all the emphasis placed on digital marketing in E-commerce, it’s important to remember that consumers don’t exist solely on the Internet. They’re everywhere — online and offline, in... Read More
4 Apr

Good Data Interpretation – Well Worth a Pack of Smokes

Author: David Khadem

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Data-Driven Marketing

This week's blog post is contributed by guest writer, David Khadem, Vice President of Business Development for NaviStone. 

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7 Mar

A Peek Under the Hood: An Interview with Aaron Brongersma, VP of Engineering at NaviStone

Author: Allen Abbott

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Direct Mail

Aaron Brongersma joined the NaviStone team in January 2018 as the Vice President of Engineering. His role includes managing product development, internal tools and DevOps engineering teams....

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7 Feb

Infographic — 10 Retention Facts Every Marketer Should Know

Author: Megan Rainey

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Direct Mail

Make new friends, but keep the old. One is silver and the other...gold. Fostering your current customer relationships can improve profitability by as much as 25%-95%. See more in our...

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31 Jan

NaviStone January News Roundup

Author: Lori Paikin

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Direct Mail

As we wrap up the first month in 2018 and review our list of the top five stories published for direct marketers, we are reminded that direct mail remains strong. Check out our January...

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24 Jan

The Best of Both Worlds: Direct Mail + Digital Marketing

Author: David Khadem

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Direct Mail

This week's blog post is contributed by guest writer, David Khadem, Vice President of Business Development for NaviStone. 

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3 Jan

2018 Brings New Perspectives for Direct Marketers

As we review 2017, we find the year of electric semi-trucks, Artificial Intelligence, the “Me Too” movement and an unforgettable solar eclipse. We can say with certainty the year did not...

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15 Nov

Podcast — The Marketing Your Customers Really Want and the Data that Proves It

Author: Allen Abbott

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Data-Driven Marketing

 Do customer really want to be marketed to? 2 Guys talk about what consumers and customer really want and the data you need to deliver on customer expectations.

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