Quite often, cost often comes up as a deterrent to direct mail. But you can’t look at cost without looking at response. Take a minute and tune into this month's Marketing in a Minute video about...
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Quite often, cost often comes up as a deterrent to direct mail. But you can’t look at cost without looking at response. Take a minute and tune into this month's Marketing in a Minute video about...
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We have all seen the headlines taking over our feeds and inboxes mourning the Death of the Cookie. I don’t know about you, but I need a little less third-party cookie in my diet right now, or at...
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Have a burning question about Direct Mail that you've been longing to have answered? Ask Zippy! Zippy the Snail has been in the field of marketing since its inception. His wisdom is unmatched to...
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This quarter, everyone is talking about the third-party cookie shake up by Google, but that's not the only news worth talking about. Grab your coffee and find the corner of your home where you...
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This week's blog post is contributed by guest writer, Chloe Cunningham. Chloe is the Sales & Marketing Intern at NaviStone and an Honor student at the University of Cincinnati, Carl H. Lindner...
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From building trust with your customers to providing that feeling of excitement when opening the mailbox, here is a list of our top 10 advantages and benefits of direct mail marketing.
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While most retailers did spend more in the critical holiday season on advertising, it doesn’t mean they reached the consumer. Take a minute and tune into this month's Marketing in a Minute video...
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When we think about customer experience (CX), we often think about how we can use automation to improve the experience. Automation is an important piece of CX, but don’t forget about the impact of...
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In honor of Data Privacy Day on January 28th, check out this week's tips on the do's and don'ts of consumer privacy. When has consumer privacy ever been more at the forefront than it is today?...
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There is no question about the role data plays in the optimization of marketing today. But, most marketers don't realize the huge opportunity available when taking their data-driven approach one...
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