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15 Jan

NaviStone Gears up for Growth in 2020 with Two New Additions to the Leadership Team

Author: Megan Rainey

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Direct Mail

Industry Pros Dave Cameron and Scott Setera Join the Team

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8 Jan

Marketing in a Minute: Online to Offline

When bridging the gap between online and offline, marketers have options. Take a minute to learn about the pros and cons of using cookie-based and IP-based matching when applying identity...

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11 Dec

2019 Black Friday & Cyber Monday Marketing Recap

Author: Nicole Haffey

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Direct Mail

With 14 days remaining before the 2019 holiday season officially comes to an end, retailers still have plenty of time to impact sales. Take a look at our recap of how the 2019 Black Friday...

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4 Dec

NaviStone December News Roundup

I wake up each day and look at my to-do list. What fascinates me is that the items all have a common theme, yet are so different from each other. One minute, I’m researching, learning or...

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20 Nov

CCPA: A Final Recap Before 2020

The California Consumer Privacy Act (CCPA) is just over a month away from going into effect. Are you ready? Take a few minutes to get a final recap of the legislation. 

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13 Nov

Ask the Snail! Hopeful for the Holidays

Author: Lori Paikin

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Direct Mail

 

Have a burning question about Direct Mail that you've been longing to have answered? Ask Zippy! Zippy the Snail has been in the field of marketing since its inception. His wisdom is...

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6 Nov

Complement Your Marketing Programs

Author: Lori Paikin

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Direct Mail

It's been said, "The sum of the whole is greater than the sum of its parts." This philosophy has never been truer when it comes to marketing in the 21st century. 

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23 Oct

Marketing in a Minute: Clues to Intent

As a marketer we can help drive conversions by identifying patterns of behavior that infer intent. This is digital body language. How do you maximize digital body language? Take a minute to...

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16 Oct

Ask the Snail! Cookie Confusion in Colorado

Author: Lori Paikin

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Direct Mail

Have a burning question about Direct Mail that you've been longing to have answered? Ask Zippy! Zippy the Snail has been in the field of marketing since its inception. His wisdom is...

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9 Oct

Web-Powered Direct Mail vs. Programmatic Direct Mail

Author: Lori Paikin

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Direct Mail

Although newer to the marketing scene, the concept of bridging the gap between online and offline marketing worlds is rapidly gaining momentum. However, there are different approaches to this new...

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