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26 Mar

NaviStone March News Roundup

What a difference three weeks makes in the fast-moving world of a pandemic. Since originally writing this blog, President Trump has issued a National Emergency, some countries are on full...

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12 Mar

Site Visitors: Deconstructed

As advertisers, you are spending more than $250B annually to drive consumers to your websites. Once you have successfully driven someone to your site, how will you communicate with them and...

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5 Mar

CCPA: Progress Report

With the launch of the California Consumer Privacy Act (CCPA) in January, what impact has this had on advertisers and consumers? Get our recap on how the first two months have gone in this week's...

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26 Feb

Marketing in a Minute: Customer Experience ...The Age of The Customer

What is CX and why is it so critical for brands to get it right? Take a minute to learn why 2020 may actually be the "Year of the Customer" in this week's Marketing in a Minute. 

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19 Feb

Data Science: A Journey

Author: Dave Cameron

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Direct Mail

Follow one Data Scientist through his winding journey in analytics. Dave Cameron joined the NaviStone team in January of 2020. He comes to NaviStone bringing over 25 years of experience in data...

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12 Feb

Ask the Snail! Cookie Confusion Continued...

Author: Lori Paikin

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Direct Mail

Have a burning question about Direct Mail that you've been longing to have answered? Ask Zippy! Zippy the Snail has been in the field of marketing since its inception. His wisdom is...

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5 Feb

Podcast — Let's Talk Data...

Author: Lori Paikin

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Direct Mail

What percentage of consumers trust the marketing and advertising industry? In this episode of Two Gals and Some Data, join Lori and her special guest as they discuss this answer and the hot...

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22 Jan

CX: The Next Level in Customer Satisfaction

Author: Lori Paikin

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Direct Mail

From the first touchpoint all the way to the perks of your customer loyalty program, Customer Experience (CX) is critical to your overall business. But, how do you ensure you are delivering a...

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15 Jan

NaviStone Gears up for Growth in 2020 with Two New Additions to the Leadership Team

Author: Megan Rainey

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Direct Mail

Industry Pros Dave Cameron and Scott Setera Join the Team

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8 Jan

Marketing in a Minute: Online to Offline

When bridging the gap between online and offline, marketers have options. Take a minute to learn about the pros and cons of using cookie-based and IP-based matching when applying identity...

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