For many years, data-driven marketers have preached personalization as a way to reach consumers more effectively. Personalization has it’s place in a marketing strategy, but it’s not enough for...
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For many years, data-driven marketers have preached personalization as a way to reach consumers more effectively. Personalization has it’s place in a marketing strategy, but it’s not enough for...
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The popularity of social platforms, like Facebook and Twitter, have changed how consumers expect companies to engage with them. Today’s marketers must go beyond personalization and deliver...
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Data-driven marketing has exploded with potential as data capturing capabilities, and data integration, have improved. Marketers have access to more personal consumer data than ever before, but...
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The use of data to track individual consumers and market directly to them solves many of the problems posed by the broad-stroke marketing tactics of yesteryear. However, although the...
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2016 has seen ad blocking, and the battleground tactics used to combat it, reach new heights. But ad blocking does more than threaten advertising revenue. It could shape the collection and use of...
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As 2016 draws to a close, marketers find themselves in a very exciting place. Technology has enabled us to combine the old with the new, and the data-driven approach that’s emerged as a result has...
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Technology has yielded many advances in the way marketers plan and implement their strategies, but technology has also changed the way consumers view marketing and advertising. It’s not enough...
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All companies say they care about their customers. But caring about your customers only goes so far if that statement isn’t accompanied by actionable insights regarding the preferences and habits...
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Sharing transactional data with database co-ops has been commonplace for years, but as new technologies emerge and businesses are able to gain insights into anonymous browser behaviors, a new...
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It’s impossible for a business to survive without marketing. But marketing is a means to an end. A company can’t sell its products without getting the word out, and the best way to entice...
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