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3 Mar

Direct Mail: It's Here to Stay

While most retailers did spend more in the critical holiday season on advertising, it doesn’t mean they reached the consumer. Take a minute and tune into this month's Marketing in a Minute video...

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3 Feb

Customer Experience and the Human Touch

When we think about customer experience (CX), we often think about how we can use automation to improve the experience. Automation is an important piece of CX, but don’t forget about the impact of...

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27 Jan

The Do's and Don'ts of Consumer Privacy

Author: Lori Paikin

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Data-Driven Marketing

In honor of Data Privacy Day on January 28th, check out this week's tips on the do's and don'ts of consumer privacy. When has consumer privacy ever been more at the forefront than it is today?...

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20 Jan

Personalization vs. Individualization

Author: Lori Paikin

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Data-Driven Marketing

There is no question about the role data plays in the optimization of marketing today. But, most marketers don't realize the huge opportunity available when taking their data-driven approach one...

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13 Jan

2021 Marketing Predictions: Forecasting in Fargo

Author: Lori Paikin

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Direct Mail

How should marketers forecast for the year ahead? Check out this week's blog post, "Ask Zippy". Zippy the Snail has been in the field of marketing since its inception. His wisdom is unmatched to...

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9 Dec

NaviStone December News Roundup 2020

We are just a few weeks from the end of 2020, what a year. As everyone has adjusted to the COVID impact of retail and working remote, I wanted to summarize four articles from the quarter that...

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2 Dec

2020 Black Friday & Cyber Monday Recap

Author: Megan Rainey

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Direct Mail

With an unprecedented year (almost) behind us, it is no surprise that this past week's retail holiday provided unprecedented results. Take a look at our recap of how the 2020 Black Friday and...

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18 Nov

Ask the Snail! Promotional Code Follow Up

Author: Lori Paikin

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Direct Mail

Have a burning question about Direct Mail that you've been longing to have answered? Ask Zippy! Zippy the Snail has been in the field of marketing since its inception. His wisdom is unmatched to...

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28 Oct

Customer Experience: Cause Marketing

Now more than ever, connecting with your customers is key. Make a connection through a cause. Then...everyone benefits! Take a minute to learn about how important Cause Marketing is to customer...

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7 Oct

2020 Holiday Predictions

Author: Megan Rainey

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Direct Mail

From an October Amazon Prime Day to big box retailer cancellations of Black Friday events, experts are predicting the holiday shopping season is being pushed up earlier than years past. What kinds...

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