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14 Aug

Ask the Snail! Personalizing in Pittsburg

Author: Lori Paikin

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Direct Mail

Have a burning question about Direct Mail that you've been longing to have answered? Ask Zippy! Zippy the Snail has been in the field of marketing since its inception. His wisdom is...

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31 Jul

Marketing in a Minute: Identity Matching & Privacy

Consumers’ concern about privacy is increasing, AND so is their desire for better, more targeted ads. Consumers are giving advertisers more information in exchange for an individualized...

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10 Jul

Ask the Snail! Mind Reader in Milwaukee

Author: Lori Paikin

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Direct Mail

Have a burning question about Direct Mail that you've been longing to have answered? Ask Zippy! Zippy the Snail has been in the field of marketing since its inception. His wisdom is...

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19 Jun

In Marketing, Loyalty is the New Black

Author: Megan Rainey

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Direct Mail

As we wrap up another busy event season, we wanted to give a quick rundown of the themes we are seeing, voices we are hearing and trends to pay attention to in the Marketing and e-Commerce...

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12 Jun

Podcast — Marketing for the Ages

Author: Lori Paikin

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Direct Mail

What generation do you belong to? And, how does that impact the way you receive marketing and respond with a purchase? Listen in as Two Gals and Some Data discuss their own marketing...

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5 Jun

Top Considerations for Back to School Planning

Author: Lori Paikin

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Direct Marketing

Even though our kids are just barely finishing this school year, it’s time for us to start thinking about the next school year… well, at least our marketing programs to support the upcoming Back...

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29 May

Marketers! These are the Top Questions to Ask Identity Matching Partners

Author: Megan Rainey

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Data-Driven Marketing

Marketers have cracked the code on understanding how critical data is to their campaigns. However, managing the data and making sense of how it should be used to reach your customers is the next...

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22 May

NaviStone Named a 2019 Best Employer in Ohio

Author: Megan Rainey

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Direct Marketing

For the Second Year in a Row the Technology Startup is Recognized for Culture and Growth

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15 May

Marketing in a Minute: Identity Matching... Precision vs. Scale

As marketers, we want to be able to connect as much data as possible to a single customer, and these associations have to be accurate. What is the difference between Deterministic and...

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8 May

Ask the Snail! Cost Conscious in Connecticut

Author: Lori Paikin

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Direct Mail

Have a burning question about Direct Mail that you've been longing to have answered? Ask Zippy! Zippy the Snail has been in the field of marketing since its inception. His wisdom is...

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