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1 Jul

Customer Experience: The Role of AI

At the end of the day, having a complete view of the customer's interactions with your brand and the ability to use the data to drive insights about that customer, will lead to a better customer...

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17 Jun

NaviStone June News Roundup 2020

What a quarter. While most are navigating work from home, helping kids stay on track with online schoolwork and adjusting to how exactly to wear a mask in public, below is a quick overview of the...

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3 Jun

Ask the Snail! Non-Promotional Pam

Author: Lori Paikin

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Direct Mail

Have a burning question about Direct Mail that you've been longing to have answered? Ask Zippy! Zippy the Snail has been in the field of marketing since its inception. His wisdom is unmatched to...

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27 May

Customer Experience: More than Customer Service

With the concept of CX being relatively new to marketers and referring to the entire experience a customer has with your brand, it is very different from Customer Service. Take a minute to learn...

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20 May

Infographic: Retargeting by Channel

Author: Megan Rainey

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Direct Mail

In marketing, the practice of retargeting can be executed via digital, email and direct mail. Curious about how they stack up? Check out this Infographic to learn the apples to apples (to apples)...

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13 May

Ask the Snail! Puzzled in Pennsylvania

Author: Lori Paikin

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Direct Mail

Have a burning question about Direct Mail that you've been longing to have answered? Ask Zippy! Zippy the Snail has been in the field of marketing since its inception. His wisdom is unmatched to...

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30 Apr

Top Considerations for Retargeting by Channel

Author: Lori Paikin

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Direct Mail

Retargeting has become a staple ingredient to most marketing strategies today. When evaluating your choices of retargeting across channels, be sure to keep these considerations in mind.

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16 Apr

Intent & Motivation: The Key to Connections

Now more than ever, understanding consumer intent and motivation is critical to connecting with your customers. These two assets will push your brand further with brand loyal advocates. Tune into...

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26 Mar

NaviStone March News Roundup

What a difference three weeks makes in the fast-moving world of a pandemic. Since originally writing this blog, President Trump has issued a National Emergency, some countries are on full...

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12 Mar

Site Visitors: Deconstructed

As advertisers, you are spending more than $250B annually to drive consumers to your websites. Once you have successfully driven someone to your site, how will you communicate with them and...

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