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15 Nov

Podcast — The Marketing Your Customers Really Want and the Data that Proves It

Author: Allen Abbott

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Data-Driven Marketing

 Do customer really want to be marketed to? 2 Guys talk about what consumers and customer really want and the data you need to deliver on customer expectations.

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15 Feb

Infographic ― Personalization vs. Individualization

For many years, data-driven marketers have preached personalization as a way to reach consumers more effectively. Personalization has it’s place in a marketing strategy, but it’s not enough for...

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8 Feb

Podcast — Going Beyond Personalization with Individualized Direct Marketing

Author: Allen Abbott

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Direct Marketing

The popularity of social platforms, like Facebook and Twitter, have changed how consumers expect companies to engage with them. Today’s marketers must go beyond personalization and deliver...

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25 Jan

Podcast — Fulfilling Your Unspoken Data Contract with Consumers

Author: Allen Abbott

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Data-Driven Marketing

Data-driven marketing has exploded with potential as data capturing capabilities, and data integration, have improved. Marketers have access to more personal consumer data than ever before, but...

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21 Dec

Is Your Data-Driven Direct Marketing a Megaphone or a Conversation?

Author: Allen Abbott

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Data-Driven Marketing

 

The use of data to track individual consumers and market directly to them solves many of the problems posed by the broad-stroke marketing tactics of yesteryear. However, although the...

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23 Nov

Podcast — The Great Ad Blocking Wars of 2016

Author: Allen Abbott

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Data-Driven Marketing

2016 has seen ad blocking, and the battleground tactics used to combat it, reach new heights. But ad blocking does more than threaten advertising revenue. It could shape the collection and use of...

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16 Nov

5 Predictions for the Future of Data-Driven Direct Marketing

Author: Allen Abbott

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Direct Marketing

As 2016 draws to a close, marketers find themselves in a very exciting place. Technology has enabled us to combine the old with the new, and the data-driven approach that’s emerged as a result has...

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2 Nov

Data-Driven Marketing Is Bridging the Digital and Direct Mail Marketing Gap

 

Technology has yielded many advances in the way marketers plan and implement their strategies, but technology has also changed the way consumers view marketing and advertising. It’s not enough...

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19 Oct

Why Data Is the Foundation of Customer-Focused Marketing

All companies say they care about their customers. But caring about your customers only goes so far if that statement isn’t accompanied by actionable insights regarding the preferences and habits...

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12 Oct

Podcast — Website Visitor Browsing Data: To Share or Not to Share

Author: Allen Abbott

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Data-Driven Marketing

Sharing transactional data with database co-ops has been commonplace for years, but as new technologies emerge and businesses are able to gain insights into anonymous browser behaviors, a new...

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