I wake up each day and look at my to-do list. What fascinates me is that the items all have a common theme, yet are so different from each other. One minute, I’m researching, learning or...
Read MoreI wake up each day and look at my to-do list. What fascinates me is that the items all have a common theme, yet are so different from each other. One minute, I’m researching, learning or...
Read MoreThe California Consumer Privacy Act (CCPA) is just over a month away from going into effect. Are you ready? Take a few minutes to get a final recap of the legislation.
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Have a burning question about Direct Mail that you've been longing to have answered? Ask Zippy! Zippy the Snail has been in the field of marketing since its inception. His wisdom is...
Read MoreIt's been said, "The sum of the whole is greater than the sum of its parts." This philosophy has never been truer when it comes to marketing in the 21st century.
Read MoreAs a marketer we can help drive conversions by identifying patterns of behavior that infer intent. This is digital body language. How do you maximize digital body language? Take a minute to...
Read MoreHave a burning question about Direct Mail that you've been longing to have answered? Ask Zippy! Zippy the Snail has been in the field of marketing since its inception. His wisdom is...
Read MoreAlthough newer to the marketing scene, the concept of bridging the gap between online and offline marketing worlds is rapidly gaining momentum. However, there are different approaches to this new...
Read MoreConsumers are expressing their intent through digital body language everyday. As marketers, we have to learn how to use this data, how to interpret this digital body language, in real time....
Read MoreFor many advertisers, the Holiday season is the time of the year that will make or break sales for the entire year. Afterall, everyone is a Holiday Shopper. What are some of the trends of...
Read MoreBy matching site visitors, who have raised their hand and shown intent to buy, with their postal addresses, NaviStone’s patent-pending technology enables you to enhance the effectiveness of your marketing programs and increase results. Our cost-effective solutions help uncover first-party prospects and lapsed customers to include in direct mail programs in a privacy safe way.