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19 Jun

In Marketing, Loyalty is the New Black

Author: Megan Rainey

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Direct Mail

As we wrap up another busy event season, we wanted to give a quick rundown of the themes we are seeing, voices we are hearing and trends to pay attention to in the Marketing and e-Commerce...

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12 Jun

Podcast — Marketing for the Ages

Author: Lori Paikin

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Direct Mail

What generation do you belong to? And, how does that impact the way you receive marketing and respond with a purchase? Listen in as Two Gals and Some Data discuss their own marketing...

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8 May

Ask the Snail! Cost Conscious in Connecticut

Author: Lori Paikin

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Direct Mail

Have a burning question about Direct Mail that you've been longing to have answered? Ask Zippy! Zippy the Snail has been in the field of marketing since its inception. His wisdom is...

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1 May

We're All Direct Marketers and We Can Do Better!

Author: Doug Oldfield

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Direct Mail

This week's blog post is contributed by guest writer, Doug Oldfield, Vice President of Business Development for NaviStone. 

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3 Apr

The Economics of PPC Advertising versus Retargeted, Personalized Postcards

Author: Larry Kavanagh

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Direct Mail

Marketers have a lot of choices in how they convert prospects these days. Sending postcards, or other direct mail, to visitors who abandon your website is a new strategy for most online marketers...

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27 Mar

New at NaviStone March 2019

Author: Megan Rainey

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Direct Mail

Get the scoop on what's new at NaviStone

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20 Mar

Ask the Snail! Traffic in Tulsa

Author: Lori Paikin

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Direct Mail

Have a burning question about Direct Mail that you've been longing to have answered? Ask Zippy! Zippy the Snail has been in the field of marketing since its inception. His wisdom is...

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13 Mar

What's the Buzz? From an Aspiring Marketer

Author: Brook Mont

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Direct Mail

This week's blog post is contributed by guest writer, Brook Mont. Brook is the Sales & Marketing Intern at NaviStone and a senior at the University of Cincinnati, Carl H. Lindner College of...

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20 Feb

Buzzwords: Data Science, Data Analytics, Big Data… Eether, eyether, neether, nyther.

Author: Jude Hoffner

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Direct Mail

This week's blog post is contributed by guest writer, Jude Hoffner, Vice President of Product for NaviStone. 

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13 Feb

What’s All the Buzz? Attribution…Where to Start.

Author: Megan Rainey

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Direct Mail

Marketing attribution allows for a level of understanding around each marketing program and the ability each has in influencing individuals to engage in a desired behavior, typically a...

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