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Larry and Allen talk about why storytelling is a vital element in your direct marketing strategy, which could be the difference between successfully engaging your consumers or not.
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There are a lot of myths and stereotypes associated with Millennials, one being that they are a digital-only generation. On this epsiode of 2 Guys and Some Data, Allen and Larry discuss...
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Direct mail marketing hasn’t typically been given much consideration by digital marketers — until recently. Today’s direct mail is just as technology- and data-reliant as any other form of...
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For many E-commerce marketers, modern day marketing is both a blessing and a curse. There’s never been more ways to reach consumers and drive revenues, but it’s difficult to align all of the...
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Last year, we discussed the state of direct mail and its effectiveness in a digital-first world. And while we found that it was indeed still a powerful force in 2016, a lot has changed since...
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With much of the marketing world focusing on digital methods of consumer engagement, there’s a sizable opportunity to gain market share via direct mail. But the decreased competition for mailbox...
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The numbers don’t lie — the power of direct mail is undeniable. The 2015 Direct Marketing Association Response Rate report states that direct mail is six times more effective than all forms of...
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Many people narrowly define direct marketing as direct mail, email or DRTV. The truth of the matter is that direct marketing is, as Jessie Kernan, EVP applied data and strategy at RAPP, says, “the...
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For years, you may have been hearing that direct mail is dead and that it's too expensive when compared to the cost of digital advertising. But that's simply not the reality. Direct mail is...
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The Harvard Business Review states that it’s between five and twenty-five times cheaper to retain a current customer than it is to acquire new customers. Therefore, it’s in your best interest to...
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