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28 Jun

Infographic — Your Direct Mail Marketing Strategy Starts Online

Author: Allen Abbott

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Direct Mail

Direct mail marketing hasn’t typically been given much consideration by digital marketers — until recently. Today’s direct mail is just as technology- and data-reliant as any other form of...

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15 Mar

Make Direct Mail a Piece of Your E-Commerce Marketing Mix

Author: Allen Abbott

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Direct Mail

For many E-commerce marketers, modern day marketing is both a blessing and a curse. There’s never been more ways to reach consumers and drive revenues, but it’s difficult to align all of the...

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1 Feb

It's 2017 and Direct Mail Still Isn't Dead

Author: Allen Abbott

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Direct Mail

 

 

Last year, we discussed the state of direct mail and its effectiveness in a digital-first world. And while we found that it was indeed still a powerful force in 2016, a lot has changed since...

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7 Dec

What’s in Your Mailbox? Programmatic Postcards

Author: Allen Abbott

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Direct Mail

With much of the marketing world focusing on digital methods of consumer engagement, there’s a sizable opportunity to gain market share via direct mail. But the decreased competition for mailbox...

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30 Nov

The Power of Intent Data to Individualize Direct Mail

Author: Allen Abbott

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Direct Mail

 

The numbers don’t lie — the power of direct mail is undeniable. The 2015 Direct Marketing Association Response Rate report states that direct mail is six times more effective than all forms of...

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9 Nov

Direct Marketing 2.0: Using Intent Data to Take Your Results a Giant Step Further

Author: Allen Abbott

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Direct Mail

Many people narrowly define direct marketing as direct mail, email or DRTV. The truth of the matter is that direct marketing is, as Jessie Kernan, EVP applied data and strategy at RAPP, says, “the...

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7 Sep

Podcast — Debunking the "Print Is Too Expensive" Myth

Author: Allen Abbott

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Direct Mail

For years, you may have been hearing that direct mail is dead and that it's too expensive when compared to the cost of digital advertising. But that's simply not the reality. Direct mail is...

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24 Aug

6 Inventive Direct Mail Tips to Re-Engage Lapsed Customers

Author: Allen Abbott

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Direct Mail

The Harvard Business Review states that it’s between five and twenty-five times cheaper to retain a current customer than it is to acquire new customers. Therefore, it’s in your best interest to...

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17 Aug

Integrate. Customize. Refine: 3 Steps to Driving Higher Direct Mail Response Rates

Author: Allen Abbott

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Direct Mail

 

Although many retailers shy away from print catalogs, citing the higher costs of that medium, evidence shows printed direct mail is highly effective. The Direct Marketing Association states that...

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10 Aug

Direct Mail in Today’s Technology-first World

Author: Allen Abbott

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Direct Mail

Although direct mail continues to remain relevant as a marketing weapon, many people are surprised to realize just how effective direct mail is in today’s technology-first world. Those who see...

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