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3 Apr

The Economics of PPC Advertising versus Retargeted, Personalized Postcards

Author: Larry Kavanagh

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Direct Mail

Marketers have a lot of choices in how they convert prospects these days. Sending postcards, or other direct mail, to visitors who abandon your website is a new strategy for most online marketers...

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27 Mar

New at NaviStone March 2019

Author: Megan Rainey

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Direct Mail

Get the scoop on what's new at NaviStone

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20 Mar

Ask the Snail! Traffic in Tulsa

Author: Lori Paikin

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Direct Mail

Have a burning question about Direct Mail that you've been longing to have answered? Ask Zippy! Zippy the Snail has been in the field of marketing since its inception. His wisdom is...

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13 Mar

What's the Buzz? From an Aspiring Marketer

Author: Brook Mont

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Direct Mail

This week's blog post is contributed by guest writer, Brook Mont. Brook is the Sales & Marketing Intern at NaviStone and a senior at the University of Cincinnati, Carl H. Lindner College of...

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20 Feb

Buzzwords: Data Science, Data Analytics, Big Data… Eether, eyether, neether, nyther.

Author: Jude Hoffner

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This week's blog post is contributed by guest writer, Jude Hoffner, Vice President of Product for NaviStone. 

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13 Feb

What’s All the Buzz? Attribution…Where to Start.

Author: Megan Rainey

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Direct Mail

Marketing attribution allows for a level of understanding around each marketing program and the ability each has in influencing individuals to engage in a desired behavior, typically a...

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6 Feb

Ask the Snail! Attrition in Alabama

Author: Lori Paikin

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Direct Mail

Have a burning question about Direct Mail that you've been longing to have answered? Ask Zippy! Zippy the Snail has been in the field of marketing since its inception. His wisdom is...

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9 Jan

Looking Ahead: The Year of the Human Experience

Author: Lori Paikin

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Direct Mail

As we launch into 2019, the new year brings new opportunities and challenges for marketers. However, one thing remains constant. On the receiving end of every marketing touchpoint is a...

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19 Dec

New at NaviStone December 2018

Author: Megan Rainey

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Get the scoop on what's new at NaviStone®

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12 Dec

Analyst Recap: What Black Friday and Cyber Monday Sales Mean for the Rest of the Shopping Season (eMarketer)

Author: Lori Paikin

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Direct Mail

With 13 days remaining before the 2018 holiday season officially comes to an end, retailers still have plenty of time to impact sales. Last week eMarketer hosted the webinar, “What Black...

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