Have a burning question about Direct Mail that you've been longing to have answered? Ask Zippy! Zippy the Snail has been in the field of marketing since its inception. His wisdom is...
Read More
Have a burning question about Direct Mail that you've been longing to have answered? Ask Zippy! Zippy the Snail has been in the field of marketing since its inception. His wisdom is...
Read More
By now, we all know that personalized marketing is more than just adding a first name to a generic email communication and blasting it out to your entire CRM. It’s about understanding your...
Read More
It is no secret that the evolution of omni-channel marketing and data-driven strategies has uncovered a significant shift in the balance of power between the consumer and the marketer. Tune...
Read More
As we wrap up another busy event season, we want to give a quick rundown of the themes we are seeing, voices we are hearing and trends to pay attention to in the Marketing and e-Commerce world....
Read More
This week's blog post is contributed by guest writer, Kelly Frey. Kelly is the Sales & Marketing Intern at NaviStone and a student at the University of Cincinnati, Carl H. Lindner College of...
Read More
It’s no secret that today’s consumer demands a deeper level of customer focus. Consumers are increasingly willing to provide organizations with data in order to guarantee an enhanced...
Read More
Have a burning question about Direct Mail that you've been longing to have answered? Ask Zippy! Zippy the Snail has been in the field of marketing since its inception. His wisdom is...
Read More
At the end of this month, I will be retiring after 43 years of adventures in the work force. I spent much of that time as a client-side direct marketer, but also worked in department store...
Read More
The “print to digital” paradigm that has existed for decades focused on how direct marketing efforts were used to drive digital sales success. But with the influx of data available to...
Read More