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13 Feb

What’s All the Buzz? Attribution…Where to Start.

Author: Megan Rainey

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Data

Marketing attribution allows for a level of understanding around each marketing program and the ability each has in influencing individuals to engage in a desired behavior, typically a...

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6 Feb

Ask the Snail! Attrition in Alabama

Author: Lori Paikin

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Data

Have a burning question about Direct Mail that you've been longing to have answered? Ask Zippy! Zippy the Snail has been in the field of marketing since its inception. His wisdom is...

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9 Jan

Looking Ahead: The Year of the Human Experience

Author: Lori Paikin

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Data-Driven Marketing

As we launch into 2019, the new year brings new opportunities and challenges for marketers. However, one thing remains constant. On the receiving end of every marketing touchpoint is a...

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19 Dec

New at NaviStone December 2018

Author: Megan Rainey

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Intent Data

Get the scoop on what's new at NaviStone®

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12 Dec

Analyst Recap: What Black Friday and Cyber Monday Sales Mean for the Rest of the Shopping Season (eMarketer)

Author: Lori Paikin

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Data

With 13 days remaining before the 2018 holiday season officially comes to an end, retailers still have plenty of time to impact sales. Last week eMarketer hosted the webinar, “What Black...

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5 Dec

Ask the Snail! Millennial in Madison

Author: Lori Paikin

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Data

Have a burning question about Direct Mail that you've been longing to have answered? Ask Zippy! Zippy the Snail has been in the field of marketing since its inception. His wisdom is...

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7 Nov

The 3 Essential Levels of Data-Driven Individualization

Author: Connie Vaughn

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Data

By now, we all know that personalized marketing is more than just adding a first name to a generic email communication and blasting it out to your entire CRM. It’s about understanding your...

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31 Oct

The Paradigm Shift in the Consumer Relationship

Author: Megan Rainey

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Direct Mail

It is no secret that the evolution of omni-channel marketing and data-driven strategies has uncovered a significant shift in the balance of power between the consumer and the marketer. Tune...

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24 Oct

Turning Marketing Buzz into Marketing Action

Author: Megan Rainey

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Data

As we wrap up another busy event season, we want to give a quick rundown of the themes we are seeing, voices we are hearing and trends to pay attention to in the Marketing and e-Commerce world....

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17 Oct

Direct Mail & A Gen Z

Author: Kelly Frey

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Data-Driven Marketing

This week's blog post is contributed by guest writer, Kelly Frey. Kelly is the Sales & Marketing Intern at NaviStone and a student at the University of Cincinnati, Carl H. Lindner College of...

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