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17 Jan

Infographic — Millennials and Direct Mail: A Surprising Love Story

Author: Allen Abbott

Comments 2

Direct Mail

The Millennial mystique is a constant to advertisers. Who are they? How do they feel about Direct Mail? While half of Millennials say they ignore digital ads, only 15% say they ignore...

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10 Jan

Make Direct Mail a Piece of Your E-Commerce Marketing Mix in 2018

Author: Allen Abbott

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Direct Mail

For many E-commerce marketers, modern day marketing is both a blessing and a curse. There’s never been more ways to reach consumers and drive revenues, but it’s difficult to align all of...

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6 Dec

Podcast — The Future of Direct Mail in 2018

Author: Allen Abbott

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Direct Mail

2018 will be the year of direct mail as technology evolves and direct mail becomes part of an individualized customer experience.

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20 Sep

Podcast — Storytelling and Data: The Secret Ingredients for Direct Marketing Success

Author: Allen Abbott

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Direct Mail

Larry and Allen talk about why storytelling is a vital element in your direct marketing strategy, which could be the difference between successfully engaging your consumers or not.

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6 Sep

Podcast — Millennials and Direct Mail Marketing: A Love Story

Author: Allen Abbott

Comments 0

Direct Mail

There are a lot of myths and stereotypes associated with Millennials, one being that they are a digital-only generation. On this epsiode of 2 Guys and Some Data, Allen and Larry discuss...

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28 Jun

Infographic — Your Direct Mail Marketing Strategy Starts Online

Author: Allen Abbott

Comment 1

Direct Mail

Direct mail marketing hasn’t typically been given much consideration by digital marketers — until recently. Today’s direct mail is just as technology- and data-reliant as any other form of...

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15 Mar

Make Direct Mail a Piece of Your E-Commerce Marketing Mix

Author: Allen Abbott

Comments 0

Direct Mail

For many E-commerce marketers, modern day marketing is both a blessing and a curse. There’s never been more ways to reach consumers and drive revenues, but it’s difficult to align all of the...

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1 Feb

It's 2017 and Direct Mail Still Isn't Dead

Author: Allen Abbott

Comment 1

Direct Mail

 

 

Last year, we discussed the state of direct mail and its effectiveness in a digital-first world. And while we found that it was indeed still a powerful force in 2016, a lot has changed since...

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7 Dec

What’s in Your Mailbox? Programmatic Postcards

Author: Allen Abbott

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Direct Mail

With much of the marketing world focusing on digital methods of consumer engagement, there’s a sizable opportunity to gain market share via direct mail. But the decreased competition for mailbox...

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30 Nov

The Power of Intent Data to Individualize Direct Mail

Author: Allen Abbott

Comment 1

Direct Mail

 

The numbers don’t lie — the power of direct mail is undeniable. The 2015 Direct Marketing Association Response Rate report states that direct mail is six times more effective than all forms of...

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