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26 Sep

New at NaviStone September 2018

Author: Megan Rainey

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Direct Mail

Get the scoop on what's new at NaviStone®

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19 Sep

On to the Next Act

Author: Allen Abbott

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Direct Mail

At the end of this month, I will be retiring after 43 years of adventures in the work force. I spent much of that time as a client-side direct marketer, but also worked in department store...

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29 Aug

The Digital to Print Revolution

Author: Lori Paikin

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Direct Mail

The “print to digital” paradigm that has existed for decades focused on how direct marketing efforts were used to drive digital sales success. But with the influx of data available to...

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15 Aug

The Thrill of Direct Mail

Author: Megan Rainey

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Direct Mail

Signed, sealed, delivered! What is it about direct mail that continues to drive value and a great experience for customers? According to research, there are several reasons. Read this...

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1 Aug

Podcast — Marketing in an Era of Data and Privacy

Author: Allen Abbott

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It's been said that data is a form of currency in marketing. In this podcast, you'll learn how marketers and technology professionals can begin to not only shift the perception about data...

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18 Jul

Today's Tug of War in Marketing

Author: Larry Kavanagh

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Direct Mail

This week's blog post is authored by Larry Kavanagh, Chief Executive Officer at NaviStone. In this blog, Larry discusses the necessary balance of marketing and privacy in today's direct...

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27 Jun

New at NaviStone June 2018

Author: Megan Rainey

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Direct Mail

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16 May

Top 10 Tips for Creating the Most Effective Postcard

Author: Lori Paikin

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Direct Mail

As we use direct mail for individualized outreach to customers and prospects, best practices for targeting via individualized postcards continue to evolve. 

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11 Apr

Why You Should Be Adding Direct Mail to Your Marketing Mix

Author: Megan Rainey

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Direct Mail

With all the emphasis placed on digital marketing in E-commerce, it’s important to remember that consumers don’t exist solely on the Internet. They’re everywhere — online and offline, in... Read More
28 Mar

New at NaviStone March 2018

Author: Megan Rainey

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Direct Mail

Get the scoop on what's new at NaviStone®

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