Stay up to date with News from NaviStone®

16 May

Top 10 Tips for Creating the Most Effective Postcard

Author: Lori Paikin

Comments 0

Direct Mail

As we use direct mail for individualized outreach to customers and prospects, best practices for targeting via individualized postcards continue to evolve. 

Top 10 Tips for Creating the...

Read More
18 Apr

Data and Mobile and Personalization…OH MY!

Author: Lori Paikin

Comments 0

Direct Marketing

Coming off the heels of a jam-packed event season, we wanted to give a quick rundown of the themes we are seeing, voices we are hearing and trends to pay attention to in the Marketing and...

Read More
11 Apr

Why You Should Be Adding Direct Mail to Your Marketing Mix

Author: Megan Rainey

Comment 1

Direct Mail

With all the emphasis placed on digital marketing in E-commerce, it’s important to remember that consumers don’t exist solely on the Internet. They’re everywhere — online and offline, in... Read More
14 Mar

Infographic — Six Suggestions for Building Trust with Customers When It Comes to Their Data

Author: Allen Abbott

Comments 0

Direct Marketing

It’s all about notice and choice. No matter who you talk to or what you read, notice and choice are at the core of privacy compliance. Is it as simple as that?  Notify consumers as to how...

Read More
7 Mar

A Peek Under the Hood: An Interview with Aaron Brongersma, VP of Engineering at NaviStone

Author: Allen Abbott

Comments 0

Direct Mail

Aaron Brongersma joined the NaviStone team in January 2018 as the Vice President of Engineering. His role includes managing product development, internal tools and DevOps engineering teams....

Read More
7 Feb

Infographic — 10 Retention Facts Every Marketer Should Know

Author: Megan Rainey

Comments 0

Direct Mail

Make new friends, but keep the old. One is silver and the other...gold. Fostering your current customer relationships can improve profitability by as much as 25%-95%. See more in our...

Read More
31 Jan

NaviStone January News Roundup

Author: Lori Paikin

Comments 0

Direct Mail

As we wrap up the first month in 2018 and review our list of the top five stories published for direct marketers, we are reminded that direct mail remains strong. Check out our January...

Read More
24 Jan

The Best of Both Worlds: Direct Mail + Digital Marketing

Author: David Khadem

Comments 0

Direct Mail

This week's blog post is contributed by guest writer, David Khadem, Vice President of Business Development for NaviStone. 

Read More
17 Jan

Infographic — Millennials and Direct Mail: A Surprising Love Story

Author: Allen Abbott

Comments 3

Direct Mail

The Millennial mystique is a constant to advertisers. Who are they? How do they feel about Direct Mail? While half of Millennials say they ignore digital ads, only 15% say they ignore...

Read More
3 Jan

2018 Brings New Perspectives for Direct Marketers

As we review 2017, we find the year of electric semi-trucks, Artificial Intelligence, the “Me Too” movement and an unforgettable solar eclipse. We can say with certainty the year did not...

Read More