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17 Jan

Infographic — Millennials and Direct Mail: A Surprising Love Story

Author: Allen Abbott

Comments 2

Direct Mail

The Millennial mystique is a constant to advertisers. Who are they? How do they feel about Direct Mail? While half of Millennials say they ignore digital ads, only 15% say they ignore...

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3 Jan

2018 Brings New Perspectives for Direct Marketers

As we review 2017, we find the year of electric semi-trucks, Artificial Intelligence, the “Me Too” movement and an unforgettable solar eclipse. We can say with certainty the year did not...

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20 Sep

Podcast — Storytelling and Data: The Secret Ingredients for Direct Marketing Success

Author: Allen Abbott

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Direct Mail

Larry and Allen talk about why storytelling is a vital element in your direct marketing strategy, which could be the difference between successfully engaging your consumers or not.

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6 Sep

Podcast — Millennials and Direct Mail Marketing: A Love Story

Author: Allen Abbott

Comments 0

Direct Mail

There are a lot of myths and stereotypes associated with Millennials, one being that they are a digital-only generation. On this epsiode of 2 Guys and Some Data, Allen and Larry discuss...

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28 Jun

Infographic — Your Direct Mail Marketing Strategy Starts Online

Author: Allen Abbott

Comment 1

Direct Mail

Direct mail marketing hasn’t typically been given much consideration by digital marketers — until recently. Today’s direct mail is just as technology- and data-reliant as any other form of...

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5 Apr

Podcast — The Future of Direct to Consumer Marketing

Allen and Larry discuss where direct to consumer marketing was 5 years ago, where it is today, where they think it will be in 2022 — and what you should do now to prepare.

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1 Mar

Bridging Digital and Direct Marketing

Author: Allen Abbott

Comments 0

Direct Marketing

Throughout the ascendance of digital marketing, pundits and even marketers themselves have considered the strategy and execution for digital to be completely separate from the traditional methods...

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8 Feb

Podcast — Going Beyond Personalization with Individualized Direct Marketing

Author: Allen Abbott

Comment 1

Direct Marketing

The popularity of social platforms, like Facebook and Twitter, have changed how consumers expect companies to engage with them. Today’s marketers must go beyond personalization and deliver...

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16 Nov

5 Predictions for the Future of Data-Driven Direct Marketing

Author: Allen Abbott

Comment 1

Direct Marketing

As 2016 draws to a close, marketers find themselves in a very exciting place. Technology has enabled us to combine the old with the new, and the data-driven approach that’s emerged as a result has...

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9 Nov

Direct Marketing 2.0: Using Intent Data to Take Your Results a Giant Step Further

Author: Allen Abbott

Comment 1

Direct Mail

Many people narrowly define direct marketing as direct mail, email or DRTV. The truth of the matter is that direct marketing is, as Jessie Kernan, EVP applied data and strategy at RAPP, says, “the...

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