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28 Jun

Infographic — Your Direct Mail Marketing Strategy Starts Online

Author: Allen Abbott

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Direct Mail

Direct mail marketing hasn’t typically been given much consideration by digital marketers — until recently. Today’s direct mail is just as technology- and data-reliant as any other form of...

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5 Apr

Podcast — The Future of Direct to Consumer Marketing

Allen and Larry discuss where direct to consumer marketing was 5 years ago, where it is today, where they think it will be in 2022 — and what you should do now to prepare.

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1 Mar

Bridging Digital and Direct Marketing

Author: Allen Abbott

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Direct Marketing

Throughout the ascendance of digital marketing, pundits and even marketers themselves have considered the strategy and execution for digital to be completely separate from the traditional methods...

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8 Feb

Podcast — Going Beyond Personalization with Individualized Direct Marketing

Author: Allen Abbott

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Direct Marketing

The popularity of social platforms, like Facebook and Twitter, have changed how consumers expect companies to engage with them. Today’s marketers must go beyond personalization and deliver...

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16 Nov

5 Predictions for the Future of Data-Driven Direct Marketing

Author: Allen Abbott

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Direct Marketing

As 2016 draws to a close, marketers find themselves in a very exciting place. Technology has enabled us to combine the old with the new, and the data-driven approach that’s emerged as a result has...

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9 Nov

Direct Marketing 2.0: Using Intent Data to Take Your Results a Giant Step Further

Author: Allen Abbott

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Direct Mail

Many people narrowly define direct marketing as direct mail, email or DRTV. The truth of the matter is that direct marketing is, as Jessie Kernan, EVP applied data and strategy at RAPP, says, “the...

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2 Nov

Data-Driven Marketing Is Bridging the Digital and Direct Mail Marketing Gap

 

Technology has yielded many advances in the way marketers plan and implement their strategies, but technology has also changed the way consumers view marketing and advertising. It’s not enough...

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31 Aug

Data-Driven, Direct Marketing in the Age of Experience

Author: Allen Abbott

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Direct Marketing

 

Perhaps the best part about the Information Age was the virtually limitless stream of data available to marketers. Everything your company did from a marketing perspective — and how consumers...

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27 Jul

Direct vs. Digital: It's Time to End the Attribution War

Author: Allen Abbott

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Direct Mail

Although the various sub-divisions of marketing departments have traditionally operated in silos, consumers receive marketing messages in many ways, from what they view as a single brand entity....

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16 Dec

The Most Important Number in Catalog Marketing

Author: Allen Abbott

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Direct Marketing

Keeping tabs on your business performance is a huge challenge!  So many numbers to keep up with, often telling conflicting stories. Wouldn’t it be great if you could look at a single metric and...

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