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19 Jun

In Marketing, Loyalty is the New Black

Author: Megan Rainey

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Direct Mail

As we wrap up another busy event season, we wanted to give a quick rundown of the themes we are seeing, voices we are hearing and trends to pay attention to in the Marketing and e-Commerce...

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5 Jun

Top Considerations for Back to School Planning

Author: Lori Paikin

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Direct Marketing

Even though our kids are just barely finishing this school year, it’s time for us to start thinking about the next school year… well, at least our marketing programs to support the upcoming Back...

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22 May

NaviStone Named a 2019 Best Employer in Ohio

Author: Megan Rainey

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Direct Marketing

For the Second Year in a Row the Technology Startup is Recognized for Culture and Growth

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8 May

Ask the Snail! Cost Conscious in Connecticut

Author: Lori Paikin

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Direct Mail

Have a burning question about Direct Mail that you've been longing to have answered? Ask Zippy! Zippy the Snail has been in the field of marketing since its inception. His wisdom is...

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1 May

We're All Direct Marketers and We Can Do Better!

Author: Doug Oldfield

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Direct Mail

This week's blog post is contributed by guest writer, Doug Oldfield, Vice President of Business Development for NaviStone. 

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10 Apr

NaviStone Recognized for Innovation & Technology

Author: Megan Rainey

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Direct Marketing

NaviStone, the leader in transforming web browsers into high-response direct mail audiences, has been recognized for its innovation and technology by the Cincinnati Business Courier.

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3 Apr

The Economics of PPC Advertising versus Retargeted, Personalized Postcards

Author: Larry Kavanagh

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Direct Mail

Marketers have a lot of choices in how they convert prospects these days. Sending postcards, or other direct mail, to visitors who abandon your website is a new strategy for most online marketers...

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20 Mar

Ask the Snail! Traffic in Tulsa

Author: Lori Paikin

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Direct Mail

Have a burning question about Direct Mail that you've been longing to have answered? Ask Zippy! Zippy the Snail has been in the field of marketing since its inception. His wisdom is...

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13 Mar

What's the Buzz? From an Aspiring Marketer

Author: Brook Mont

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Direct Mail

This week's blog post is contributed by guest writer, Brook Mont. Brook is the Sales & Marketing Intern at NaviStone and a senior at the University of Cincinnati, Carl H. Lindner College of...

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13 Feb

What’s All the Buzz? Attribution…Where to Start.

Author: Megan Rainey

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Direct Mail

Marketing attribution allows for a level of understanding around each marketing program and the ability each has in influencing individuals to engage in a desired behavior, typically a...

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