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10 Jun

Six Suggestions for Building Trust with Customers When It Comes to Their Data

With CCPA enforcement on track for July 1, 2020, let's take some time to rehash ways to build trust with customers when it comes to their data. [Spoiler Alert] In addition to notice and choice, we...

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3 Jun

Ask the Snail! Non-Promotional Pam

Author: Lori Paikin

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Direct Mail

Have a burning question about Direct Mail that you've been longing to have answered? Ask Zippy! Zippy the Snail has been in the field of marketing since its inception. His wisdom is unmatched to...

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20 May

Infographic: Retargeting by Channel

Author: Megan Rainey

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Direct Mail

In marketing, the practice of retargeting can be executed via digital, email and direct mail. Curious about how they stack up? Check out this Infographic to learn the apples to apples (to apples)...

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13 May

Ask the Snail! Puzzled in Pennsylvania

Author: Lori Paikin

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Direct Mail

Have a burning question about Direct Mail that you've been longing to have answered? Ask Zippy! Zippy the Snail has been in the field of marketing since its inception. His wisdom is unmatched to...

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19 Feb

Data Science: A Journey

Author: Dave Cameron

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Direct Mail

Follow one Data Scientist through his winding journey in analytics. Dave Cameron joined the NaviStone team in January of 2020. He comes to NaviStone bringing over 25 years of experience in data...

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12 Feb

Ask the Snail! Cookie Confusion Continued...

Author: Lori Paikin

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Direct Mail

Have a burning question about Direct Mail that you've been longing to have answered? Ask Zippy! Zippy the Snail has been in the field of marketing since its inception. His wisdom is...

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22 Jan

CX: The Next Level in Customer Satisfaction

Author: Lori Paikin

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Direct Mail

From the first touchpoint all the way to the perks of your customer loyalty program, Customer Experience (CX) is critical to your overall business. But, how do you ensure you are delivering a...

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15 Jan

NaviStone Gears up for Growth in 2020 with Two New Additions to the Leadership Team

Author: Megan Rainey

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Direct Mail

Industry Pros Dave Cameron and Scott Setera Join the Team

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13 Nov

Ask the Snail! Hopeful for the Holidays

Author: Lori Paikin

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Direct Mail

 

Have a burning question about Direct Mail that you've been longing to have answered? Ask Zippy! Zippy the Snail has been in the field of marketing since its inception. His wisdom is...

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6 Nov

Complement Your Marketing Programs

Author: Lori Paikin

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Direct Mail

It's been said, "The sum of the whole is greater than the sum of its parts." This philosophy has never been truer when it comes to marketing in the 21st century. 

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