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13 Nov

Ask the Snail! Hopeful for the Holidays

Author: Lori Paikin

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Direct Mail

 

Have a burning question about Direct Mail that you've been longing to have answered? Ask Zippy! Zippy the Snail has been in the field of marketing since its inception. His wisdom is...

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6 Nov

Complement Your Marketing Programs

Author: Lori Paikin

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Direct Mail

It's been said, "The sum of the whole is greater than the sum of its parts." This philosophy has never been truer when it comes to marketing in the 21st century. 

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16 Oct

Ask the Snail! Cookie Confusion in Colorado

Author: Lori Paikin

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Direct Mail

Have a burning question about Direct Mail that you've been longing to have answered? Ask Zippy! Zippy the Snail has been in the field of marketing since its inception. His wisdom is...

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9 Oct

Web-Powered Direct Mail vs. Programmatic Direct Mail

Author: Lori Paikin

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Direct Mail

Although newer to the marketing scene, the concept of bridging the gap between online and offline marketing worlds is rapidly gaining momentum. However, there are different approaches to this new...

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4 Sep

Infographic: Direct Mail Reigns Even in a Hyper Digital World

Author: Nicole Haffey

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Direct Mail

Including direct mail in your Omnichannel Marketing Approach:  Part II

After reading Part I of my two part series on why you must include direct mail in your omnichannel marketing approach (...

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21 Aug

Infographic: The Path from UnKnown to Known

Author: Megan Rainey

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Direct Mail

As marketers take consumers down the path from unknown to known, there is a journey they take as well to best understand the consumer and reach that ultimate goal of converting a new customer. ...

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14 Aug

Ask the Snail! Personalizing in Pittsburg

Author: Lori Paikin

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Direct Mail

Have a burning question about Direct Mail that you've been longing to have answered? Ask Zippy! Zippy the Snail has been in the field of marketing since its inception. His wisdom is...

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24 Jul

Promo Codes and the Attribution Myth

Promo codes are wildly popular in driving additional demand for marketers, but PROCEED WITH CAUTION if your goal is to track conversions and measure the success of your promo code...

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10 Jul

Ask the Snail! Mind Reader in Milwaukee

Author: Lori Paikin

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Direct Mail

Have a burning question about Direct Mail that you've been longing to have answered? Ask Zippy! Zippy the Snail has been in the field of marketing since its inception. His wisdom is...

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19 Jun

In Marketing, Loyalty is the New Black

Author: Megan Rainey

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Direct Mail

As we wrap up another busy event season, we wanted to give a quick rundown of the themes we are seeing, voices we are hearing and trends to pay attention to in the Marketing and e-Commerce...

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