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13 Feb

What’s All the Buzz? Attribution…Where to Start.

Author: Megan Rainey

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Data

Marketing attribution allows for a level of understanding around each marketing program and the ability each has in influencing individuals to engage in a desired behavior, typically a...

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6 Feb

Ask the Snail! Attrition in Alabama

Author: Lori Paikin

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Data

Have a burning question about Direct Mail that you've been longing to have answered? Ask Zippy! Zippy the Snail has been in the field of marketing since its inception. His wisdom is...

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5 Dec

Ask the Snail! Millennial in Madison

Author: Lori Paikin

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Data

Have a burning question about Direct Mail that you've been longing to have answered? Ask Zippy! Zippy the Snail has been in the field of marketing since its inception. His wisdom is...

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24 Oct

Turning Marketing Buzz into Marketing Action

Author: Megan Rainey

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Data

As we wrap up another busy event season, we want to give a quick rundown of the themes we are seeing, voices we are hearing and trends to pay attention to in the Marketing and e-Commerce world....

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17 Oct

Direct Mail & A Gen Z

Author: Kelly Frey

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Data-Driven Marketing

This week's blog post is contributed by guest writer, Kelly Frey. Kelly is the Sales & Marketing Intern at NaviStone and a student at the University of Cincinnati, Carl H. Lindner College of...

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10 Oct

Individualization by the Numbers

Author: Lori Paikin

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Data

It’s no secret that today’s consumer demands a deeper level of customer focus. Consumers are increasingly willing to provide organizations with data in order to guarantee an enhanced...

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3 Oct

Ask the Snail!

Author: Lori Paikin

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Data

Have a burning question about Direct Mail that you've been longing to have answered? Ask Zippy! Zippy the Snail has been in the field of marketing since its inception. His wisdom is...

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19 Sep

On to the Next Act

Author: Allen Abbott

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Customer Experience

At the end of this month, I will be retiring after 43 years of adventures in the work force. I spent much of that time as a client-side direct marketer, but also worked in department store...

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29 Aug

The Digital to Print Revolution

Author: Lori Paikin

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Data

The “print to digital” paradigm that has existed for decades focused on how direct marketing efforts were used to drive digital sales success. But with the influx of data available to...

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22 Aug

Infographic — The Evolving Role of a Marketer

Author: Megan Rainey

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Data

From the days of the men on Madison Ave to today’s social media strategist, the marketer’s role over the last few decades has changed drastically. Think about the evolution of consumer...

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