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20 Jan

Personalization vs. Individualization

Author: Lori Paikin

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Data-Driven Marketing

There is no question about the role data plays in the optimization of marketing today. But, most marketers don't realize the huge opportunity available when taking their data-driven approach one...

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13 Jan

2021 Marketing Predictions: Forecasting in Fargo

Author: Lori Paikin

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Direct Mail

How should marketers forecast for the year ahead? Check out this week's blog post, "Ask Zippy". Zippy the Snail has been in the field of marketing since its inception. His wisdom is unmatched to...

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16 Dec

New at NaviStone December 2020

Author: Megan Rainey

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Direct Mail

Get the scoop on what's new at NaviStone®

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2 Dec

2020 Black Friday & Cyber Monday Recap

Author: Megan Rainey

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Direct Mail

With an unprecedented year (almost) behind us, it is no surprise that this past week's retail holiday provided unprecedented results. Take a look at our recap of how the 2020 Black Friday and...

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18 Nov

Ask the Snail! Promotional Code Follow Up

Author: Lori Paikin

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Direct Mail

Have a burning question about Direct Mail that you've been longing to have answered? Ask Zippy! Zippy the Snail has been in the field of marketing since its inception. His wisdom is unmatched to...

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7 Oct

2020 Holiday Predictions

Author: Megan Rainey

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Direct Mail

From an October Amazon Prime Day to big box retailer cancellations of Black Friday events, experts are predicting the holiday shopping season is being pushed up earlier than years past. What kinds...

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30 Sep

New at NaviStone September 2020

Author: Megan Rainey

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Direct Mail

Get the scoop on what's new at NaviStone®

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9 Sep

Ask the Snail! Anxious about Attribution

Author: Lori Paikin

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Direct Mail

Have a burning question about Direct Mail that you've been longing to have answered? Ask Zippy! Zippy the Snail has been in the field of marketing since its inception. His wisdom is unmatched to...

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5 Aug

Ask the Snail! Taking a Time Out

Author: Lori Paikin

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Direct Mail

Have a burning question about Direct Mail that you've been longing to have answered? Ask Zippy! Zippy the Snail has been in the field of marketing since its inception. His wisdom is unmatched to...

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24 Jun

New at NaviStone June 2020

Author: Megan Rainey

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Direct Mail

Get the scoop on what's new at NaviStone®

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