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5 Dec

Ask the Snail! Millennial in Madison

Author: Lori Paikin

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Data

Have a burning question about Direct Mail that you've been longing to have answered? Ask Zippy! Zippy the Snail has been in the field of marketing since its inception. His wisdom is...

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28 Nov

Marketing in a Minute — Personalization...it's Table Stakes!

Author: Lori Paikin

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Data

The key to driving demand and increasing customer loyalty is the ability to make connections with consumers. Tune into this Marketing in a Minute to learn about how understanding motivation is...

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7 Nov

The 3 Essential Levels of Data-Driven Individualization

Author: Connie Vaughn

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Data

By now, we all know that personalized marketing is more than just adding a first name to a generic email communication and blasting it out to your entire CRM. It’s about understanding your...

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31 Oct

The Paradigm Shift in the Consumer Relationship

Author: Megan Rainey

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Direct Mail

It is no secret that the evolution of omni-channel marketing and data-driven strategies has uncovered a significant shift in the balance of power between the consumer and the marketer. Tune...

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24 Oct

Turning Marketing Buzz into Marketing Action

Author: Megan Rainey

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Data

As we wrap up another busy event season, we want to give a quick rundown of the themes we are seeing, voices we are hearing and trends to pay attention to in the Marketing and e-Commerce world....

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10 Oct

Individualization by the Numbers

Author: Lori Paikin

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Data

It’s no secret that today’s consumer demands a deeper level of customer focus. Consumers are increasingly willing to provide organizations with data in order to guarantee an enhanced...

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3 Oct

Ask the Snail!

Author: Lori Paikin

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Data

Have a burning question about Direct Mail that you've been longing to have answered? Ask Zippy! Zippy the Snail has been in the field of marketing since its inception. His wisdom is...

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26 Sep

New at NaviStone September 2018

Author: Megan Rainey

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Intent Data

Get the scoop on what's new at NaviStone®

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29 Aug

The Digital to Print Revolution

Author: Lori Paikin

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Data

The “print to digital” paradigm that has existed for decades focused on how direct marketing efforts were used to drive digital sales success. But with the influx of data available to...

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22 Aug

Infographic — The Evolving Role of a Marketer

Author: Megan Rainey

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Data

From the days of the men on Madison Ave to today’s social media strategist, the marketer’s role over the last few decades has changed drastically. Think about the evolution of consumer...

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