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26 Jun

New at NaviStone June 2019

Author: Megan Rainey

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Direct Mail

Get the scoop on what's new at NaviStone

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5 Jun

Top Considerations for Back to School Planning

Author: Lori Paikin

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Direct Marketing

Even though our kids are just barely finishing this school year, it’s time for us to start thinking about the next school year… well, at least our marketing programs to support the upcoming Back...

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1 May

We're All Direct Marketers and We Can Do Better!

Author: Doug Oldfield

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Direct Mail

This week's blog post is contributed by guest writer, Doug Oldfield, Vice President of Business Development for NaviStone. 

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17 Apr

Marketing in a Minute: AI...The Future of Personalization

Over the past few years, data has outpaced our ability to use it. But Artificial Intelligence (AI) enables advertisers to sift through the data and turn it into actionable insights. Take a...

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27 Mar

New at NaviStone March 2019

Author: Megan Rainey

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Direct Mail

Get the scoop on what's new at NaviStone

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6 Mar

Everyday AI for Marketers

As part of our blog series on moving beyond the marketing buzz in 2019, we want to break down one of the most popular buzzwords currently being used, Artificial Intelligence, or commonly known to...

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27 Feb

Marketing in a Minute: Personalization through Data & Technology

All marketers think about using the data consumers provide them to develop personalized content and communications. But, individualization extends farther than that. Take a minute to learn...

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20 Feb

Buzzwords: Data Science, Data Analytics, Big Data… Eether, eyether, neether, nyther.

Author: Jude Hoffner

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Direct Mail

This week's blog post is contributed by guest writer, Jude Hoffner, Vice President of Product for NaviStone. 

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13 Feb

What’s All the Buzz? Attribution…Where to Start.

Author: Megan Rainey

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Direct Mail

Marketing attribution allows for a level of understanding around each marketing program and the ability each has in influencing individuals to engage in a desired behavior, typically a...

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30 Jan

Brandemonium: 5 Questions with NaviStone CRO, Lori Paikin

Author: Megan Rainey

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Data-Driven Marketing

In this week's blog, the team at Brandemonium interviews NaviStone's Chief Revenue Officer, Lori Paikin. Listen as she discusses the importance of personalization in making a...

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