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28 Nov

Marketing in a Minute — Personalization...it's Table Stakes!

Author: Lori Paikin

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Data

The key to driving demand and increasing customer loyalty is the ability to make connections with consumers. Tune into this Marketing in a Minute to learn about how understanding motivation is...

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14 Nov

Getting to Know NaviStone: Interview by Total Retail

Author: Megan Rainey

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Data

In this week's blog, Total Retail interviews NaviStone's Chief Revenue Officer, Lori Paikin. Listen in as she discusses some of the biggest challenges retailers are facing today, the...

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7 Nov

The 3 Essential Levels of Data-Driven Individualization

Author: Connie Vaughn

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Data

By now, we all know that personalized marketing is more than just adding a first name to a generic email communication and blasting it out to your entire CRM. It’s about understanding your...

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10 Oct

Individualization by the Numbers

Author: Lori Paikin

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Data

It’s no secret that today’s consumer demands a deeper level of customer focus. Consumers are increasingly willing to provide organizations with data in order to guarantee an enhanced...

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26 Sep

New at NaviStone September 2018

Author: Megan Rainey

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Intent Data

Get the scoop on what's new at NaviStone®

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5 Sep

Marketing in a Minute — Yesterday's Site Visitors, Today's Customers

Author: Lori Paikin

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Data

The appeal of multiple channels for the consumer, requires advertisers to have a cohesive contact strategy across multiple channels. Take a minute to learn why marketers should be using the...

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29 Aug

The Digital to Print Revolution

Author: Lori Paikin

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Data

The “print to digital” paradigm that has existed for decades focused on how direct marketing efforts were used to drive digital sales success. But with the influx of data available to...

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8 Aug

A Day in the Life of a Data Scientist: Q&A with Connie Vaughn, Director of Data Science, NaviStone

Author: Connie Vaughn

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Intent Data

This week's blog post is contributed by guest writer, Connie Vaughn, Director of Data Science for NaviStone. Connie has worked in data science and analytic marketing for over twenty years...

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25 Jul

Marketing in a Minute — Connecting to People

Author: Lori Paikin

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Data

It is possible for brands to connect with their customers in a more meaningful way, and create the most effective and responsive program available. Take a minute to learn how marketers can...

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11 Jul

Yawn...Another Blog Post To Read

Author: David Khadem

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Intent Data

This week's blog post is contributed by guest writer, David Khadem, Vice President of Business Development for NaviStone. 

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