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17 Apr

Marketing in a Minute: AI...The Future of Personalization

Over the past few years, data has outpaced our ability to use it. But Artificial Intelligence (AI) enables advertisers to sift through the data and turn it into actionable insights. Take a...

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27 Mar

New at NaviStone March 2019

Author: Megan Rainey

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Get the scoop on what's new at NaviStone

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6 Mar

Everyday AI for Marketers

As part of our blog series on moving beyond the marketing buzz in 2019, we want to break down one of the most popular buzzwords currently being used, Artificial Intelligence, or commonly known to...

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27 Feb

Marketing in a Minute: Personalization through Data & Technology

All marketers think about using the data consumers provide them to develop personalized content and communications. But, individualization extends farther than that. Take a minute to learn...

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20 Feb

Buzzwords: Data Science, Data Analytics, Big Data… Eether, eyether, neether, nyther.

Author: Jude Hoffner

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This week's blog post is contributed by guest writer, Jude Hoffner, Vice President of Product for NaviStone. 

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13 Feb

What’s All the Buzz? Attribution…Where to Start.

Author: Megan Rainey

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Marketing attribution allows for a level of understanding around each marketing program and the ability each has in influencing individuals to engage in a desired behavior, typically a...

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30 Jan

Brandemonium: 5 Questions with NaviStone CRO, Lori Paikin

Author: Megan Rainey

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Data-Driven Marketing

In this week's blog, the team at Brandemonium interviews NaviStone's Chief Revenue Officer, Lori Paikin. Listen as she discusses the importance of personalization in making a...

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23 Jan

Marketers! These are the Top 5 Questions to Ask Data Providers

Author: Megan Rainey

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Data-Driven Marketing

Data is the DNA of marketing. So much of how marketers plan and execute campaigns is built on the very foundation of data. According to Adweek, 88% of marketers aren’t using data to its full...

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16 Jan

Marketing in a Minute — Intent & Motivation: The Key to Connections

Understanding consumer intent and motivation is critical to connecting with your customers. These two assets will push your brand further with brand loyal advocates. Tune into this...

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9 Jan

Looking Ahead: The Year of the Human Experience

Author: Lori Paikin

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As we launch into 2019, the new year brings new opportunities and challenges for marketers. However, one thing remains constant. On the receiving end of every marketing touchpoint is a...

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