Currently in the U.S. there are approximately eight networked devices per person, a number expected to climb to 13.6 per person by 2022. This presents both a great challenge and a great opportunity for marketers to master the art of identity matching for a more relevant consumer experience. Take a peek into the details of identity matching as we break down the basics.
This SlideShare Deck will cover:
- The innovative history and consolidation of identity matching and how it has arrived to where it is today.
- How identity matching is critical to understanding how to reach consumers in various stages of the buyer's journey.
- Suggestions for weighing the pros and cons of Deterministic vs Probabilistic and Cookie versus IP Address matching.
