Traditional direct marketing contact strategies are driven entirely by past purchase behavior. As that data ages, it becomes less predictive of future responsiveness. At NaviStone®, we lead the vanguard in progressive website visitor tracking technology. Our proven approach to both customer acquisition and reactivation allows us to create a list of unique, engaged website visitors to include in your marketing campaigns.
Our technology adds the power of intent — digital browsing behavior, to traditional transaction history to expand the scope and improve the productivity of your direct and digital marketing programs.
