Website visitor and behavior tracking technology is a new way for direct marketers to identify engaged, unique direct mail prospects. It opens up a brand new universe of responsive customer acquisition targets.
By simply adding one line of code to each website page, you can unlock a new universe of “ready to engage” customers.
Identify lapsed customers who are "raising their hand," telling you that they are ready to buy again.
No hidden fees for data storage and management. A 10,000 name test is your only obligation.
Traditional direct marketing contact strategies are driven entirely by past purchase behavior. As that data ages, it becomes less predictive of future responsiveness. At NaviStone®, we lead the vanguard in progressive website visitor tracking technology. Our proven approach to both customer acquisition and reactivation allows us to create a list of unique, engaged website visitors to include in your marketing campaigns.
Our technology adds the power of intent — digital browsing behavior, to traditional transaction history to expand the scope and improve the productivity of your direct and digital marketing programs.