Website visitor and behavior tracking technology is a new way for marketers to identify engaged, unique direct mail prospects for more responsive customer acquisition, reactivation, and retention targets.
By simply adding one line of code to each website page, you can unlock a new universe of “ready to engage” consumers.
Identify lapsed customers who are "raising their hand," telling you they are ready to buy again.
Leverage browsing intent data to identify customers and reach them with dynamic messaging.
Traditional direct marketing contact strategies are driven entirely by past purchase behavior. As that data ages, it becomes less predictive of future responsiveness. At NaviStone®, we invented progressive website visitor tracking technology that adds the power of intent to traditional transaction history to expand the scope and improve the productivity of your direct marketing program.
Our proven approach to both customer acquisition, retention, and reactivation allows us to create a list of unique, engaged website visitors to include in your marketing campaigns.