Traditional direct marketing contact strategies are driven entirely by past purchase behavior. As that data ages, it becomes less predictive of future responsiveness. Keeping the consumer's privacy a first priority, NaviStone® invented a progressive technology that models the browsing behavior of prospects and existing customers to determine who might be interested in making a purchase. This solution adds the power of intent to traditional transaction history to expand the scope and improve the productivity of your direct marketing program.
Our proven approach to customer acquisition, retention, and reactivation allows us to create a list of unique, engaged website visitors to include in your marketing campaigns.
