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Larry and Allen talk about why storytelling is a vital element in your direct marketing strategy, which could be the difference between successfully engaging your consumers or not.
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Marketers typically use the consumer data they collect in order to create the story of the consumer. Instead, marketers should interpret the data to allow consumers to create and tell their own...
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There are a lot of myths and stereotypes associated with Millennials, one being that they are a digital-only generation. On this epsiode of 2 Guys and Some Data, Allen and Larry discuss...
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Small data, rather than big data, means evaluating and understanding the real value in your data to create an accurate picture of your consumers.
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In the first video in our "Retail Isn't Dead...Mediocre Customer Experiences Are," Lori talks about the need for marketers to rethink what consumers want from their shopping experience.
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We talk a lot about how to use data, but thought we'd step back and go over some fundamental questions, marketers have about data. In the tenth 2 Guys and Some Data podcast, we discuss what data...
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To truly understand the customer journey, you must first understand consumer intent. By learning what motivates your customers on every step of the customer journey, you are able to anticipate and...
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When building your individualized marketing efforts, it is important to focus on consumer intent. Think of it like building a house - any piece alone leaves you with an incomplete structure. But...
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Individualized marketing isn’t the wave of the future — it’s what’s happening right now. Every second, consumers are making their voices heard, and the companies that are able to aggregate, sort,...
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Everyone knows how important it is to collect data for marketing. But actually putting that data to good use? That’s a challenge that affects countless businesses around the world. According to...
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