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23 Jan

Marketers! These are the Top 5 Questions to Ask Data Providers

Author: Megan Rainey

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Data-Driven Marketing

Data is the DNA of marketing. So much of how marketers plan and execute campaigns is built on the very foundation of data. According to Adweek, 88% of marketers aren’t using data to its full...

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16 Jan

Marketing in a Minute — Intent & Motivation: The Key to Connections

Author: Lori Paikin

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Data

Understanding consumer intent and motivation is critical to connecting with your customers. These two assets will push your brand further with brand loyal advocates. Tune into this...

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9 Jan

Looking Ahead: The Year of the Human Experience

Author: Lori Paikin

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Data-Driven Marketing

As we launch into 2019, the new year brings new opportunities and challenges for marketers. However, one thing remains constant. On the receiving end of every marketing touchpoint is a...

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19 Dec

New at NaviStone December 2018

Author: Megan Rainey

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Intent Data

Get the scoop on what's new at NaviStone®

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12 Dec

Analyst Recap: What Black Friday and Cyber Monday Sales Mean for the Rest of the Shopping Season (eMarketer)

Author: Lori Paikin

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Data

With 13 days remaining before the 2018 holiday season officially comes to an end, retailers still have plenty of time to impact sales. Last week eMarketer hosted the webinar, “What Black...

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5 Dec

Ask the Snail! Millennial in Madison

Author: Lori Paikin

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Data

Have a burning question about Direct Mail that you've been longing to have answered? Ask Zippy! Zippy the Snail has been in the field of marketing since its inception. His wisdom is...

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28 Nov

Marketing in a Minute — Personalization...it's Table Stakes!

Author: Lori Paikin

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Data

The key to driving demand and increasing customer loyalty is the ability to make connections with consumers. Tune into this Marketing in a Minute to learn about how understanding motivation is...

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14 Nov

Getting to Know NaviStone: Interview by Total Retail

Author: Megan Rainey

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Data

In this week's blog, Total Retail interviews NaviStone's Chief Revenue Officer, Lori Paikin. Listen in as she discusses some of the biggest challenges retailers are facing today, the...

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7 Nov

The 3 Essential Levels of Data-Driven Individualization

Author: Connie Vaughn

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Data

By now, we all know that personalized marketing is more than just adding a first name to a generic email communication and blasting it out to your entire CRM. It’s about understanding your...

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31 Oct

The Paradigm Shift in the Consumer Relationship

Author: Megan Rainey

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Direct Mail

It is no secret that the evolution of omni-channel marketing and data-driven strategies has uncovered a significant shift in the balance of power between the consumer and the marketer. Tune...

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