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22 May

NaviStone Named a 2019 Best Employer in Ohio

Author: Megan Rainey

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Direct Marketing

For the Second Year in a Row the Technology Startup is Recognized for Culture and Growth

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15 May

Marketing in a Minute: Identity Matching... Precision vs. Scale

As marketers, we want to be able to connect as much data as possible to a single customer, and these associations have to be accurate. What is the difference between Deterministic and...

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8 May

Ask the Snail! Cost Conscious in Connecticut

Author: Lori Paikin

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Direct Mail

Have a burning question about Direct Mail that you've been longing to have answered? Ask Zippy! Zippy the Snail has been in the field of marketing since its inception. His wisdom is...

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1 May

We're All Direct Marketers and We Can Do Better!

Author: Doug Oldfield

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Direct Mail

This week's blog post is contributed by guest writer, Doug Oldfield, Vice President of Business Development for NaviStone. 

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24 Apr

CCPA: Top Resources for Getting to Know California 2020

Going into effect on January 1, 2020, the California Consumer Privacy Act (CCPA) may seem in the distant future, but there is no better time to prepare for its impact on day-to-day...

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17 Apr

Marketing in a Minute: AI...The Future of Personalization

Over the past few years, data has outpaced our ability to use it. But Artificial Intelligence (AI) enables advertisers to sift through the data and turn it into actionable insights. Take a...

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10 Apr

NaviStone Recognized for Innovation & Technology

Author: Megan Rainey

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Direct Marketing

NaviStone, the leader in transforming web browsers into high-response direct mail audiences, has been recognized for its innovation and technology by the Cincinnati Business Courier.

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3 Apr

The Economics of PPC Advertising versus Retargeted, Personalized Postcards

Author: Larry Kavanagh

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Direct Mail

Marketers have a lot of choices in how they convert prospects these days. Sending postcards, or other direct mail, to visitors who abandon your website is a new strategy for most online marketers...

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27 Mar

New at NaviStone March 2019

Author: Megan Rainey

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Direct Mail

Get the scoop on what's new at NaviStone

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20 Mar

Ask the Snail! Traffic in Tulsa

Author: Lori Paikin

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Direct Mail

Have a burning question about Direct Mail that you've been longing to have answered? Ask Zippy! Zippy the Snail has been in the field of marketing since its inception. His wisdom is...

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