Stay up to date with News from NaviStone®

15 Nov

Podcast — The Marketing Your Customers Really Want and the Data that Proves It

Author: Allen Abbott

Comments 0

Data-Driven Marketing

 Do customer really want to be marketed to? 2 Guys talk about what consumers and customer really want and the data you need to deliver on customer expectations.

Read More
8 Nov

Infographic — 5 Steps to Master the Customer Acquisition Funnel

Author: Allen Abbott

Comments 0

Customer Acquisition

 

One step to mastering your customer acquisition funnel: invest in an end-to-end omnichannel customer experience. See more in our infographic. 

Read More
1 Nov

Marketing in a Minute — Maximizing the Potential of Intent Data

Author: Lori Paikin

Comments 0

Intent Data

As we approach the 2017 peak season for advertisers, it seems like a good time to begin talking about planning for the 2018 peak season. Your CRM program can be maximized throughout the year by...

Read More
25 Oct

Podcast — Using Intent Data to Optimize CRM Files for Peak Season Mailings

Author: Allen Abbott

Comments 0

Intent Data

In the thirteenth episode of 2 Guys and Some Data, Allen and Larry discuss the challenges marketers face with peak season marketing and how intent data can help optimize revenue in the on- and...

Read More
18 Oct

How to Improve Your Customer Acquisition Game with Intent Data

Author: Allen Abbott

Comment 1

Intent Data

Gaining additional customers is good for the bottom line, but the reality is that attracting new customers can be costly. Recruiting a new customer can cost anywhere from a few dollars to a few...

Read More
11 Oct

Infographic — 7 Keys to Build a Successful Customer Acquisition Strategy

From leveraging intent data to building customer lifestyle stages, these 7 tips will help you develop an effective customer acquisition strategy.

Read More
4 Oct

Dear Valued Customer. It's Not Enough We Know You’re Female, 35, and College-Educated?

Author: Allen Abbott

Comments 0

Responsible Marketing

 

“Dear Valued Customer.”

These three words once comprised an acceptable way to open marketing communications with consumers. However, in 2017, these words are symbolic of an out-of-touch business...

Read More
27 Sep

Big Data vs. Small Data: Finding the Data that Matters

Author: Allen Abbott

Comments 0

Intent Data

“Study the science of art. Study the art of science. Develop your senses — especially learn how to see. Realize that everything connects to everything else.”

It’s a safe bet that Leonardo da...

Read More
20 Sep

Podcast — Storytelling and Data: The Secret Ingredients for Direct Marketing Success

Author: Allen Abbott

Comments 0

Direct Mail

Larry and Allen talk about why storytelling is a vital element in your direct marketing strategy, which could be the difference between successfully engaging your consumers or not.

Read More
13 Sep

Marketing in a Minute — Interpreting Data to Let the Consumer Tell Their Story

Author: Lori Paikin

Comments 0

data interpretation

Marketers typically use the consumer data they collect in order to create the story of the consumer.  Instead, marketers should interpret the data to allow consumers to create and tell their own...

Read More