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12 Jul

Aligning Your Creative Assets for Individualized Marketing

Author: Allen Abbott

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Individualization

Individualized marketing isn’t the wave of the future — it’s what’s happening right now. Every second, consumers are making their voices heard, and the companies that are able to aggregate, sort,...

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5 Jul

From Source Data to a Single Customer View: The Big Picture Approach to Individualization

Author: Allen Abbott

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Individualization

 Everyone knows how important it is to collect data for marketing. But actually putting that data to good use? That’s a challenge that affects countless businesses around the world. According to...

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28 Jun

Infographic — Your Direct Mail Marketing Strategy Starts Online

Author: Allen Abbott

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Direct Mail

Direct mail marketing hasn’t typically been given much consideration by digital marketers — until recently. Today’s direct mail is just as technology- and data-reliant as any other form of...

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22 Jun

Podcast — The New Marketing Mix: Beyond the 4 Ps

Author: Allen Abbott

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Marketing Mix

In the ninth 2 Guys and Some Data podcast, Allen and Larry discuss the traditional marketing mix concept - if it's still relevant today,  and how huge amounts of data are now available to affect...

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14 Jun

Retargeting Isn't Dead . . . But Your Approach Might Be

Author: Allen Abbott

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Retargeting

Retargeting is a necessary strategy for individualized marketing. Most retargeting tactics come in the form of online advertisements, but limiting yourself to these methods excludes a significant...

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7 Jun

Infographic — The E-commerce Marketing Golden Ratio

Author: Allen Abbott

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E-commerce Marketing

The Golden Ratio is a mathematical ratio found by dividing a line into two parts so that the longer part divided by the smaller part is also equal to the whole length divided by the longer part....

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31 May

Why E-commerce Marketing “Best Practices” Are Like Jumbo Shrimp

Author: Allen Abbott

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E-commerce Marketing

As the content marketing revolution continues to spread, the internet has increasingly become saturated with business-related content touting the “best practices” for what seems like every...

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24 May

Smart Retargeting Tactics to Re-engage Lapsed Customers

Some claim that customer loyalty is overrated, if not dead. We’re not overly fond of pronouncing that a practice or method is “dead.” Read our Direct Mail Isn’t Dead blog for proof. But there is...

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17 May

Why You Should Care about the Consumers Who Don’t Buy

Author: Allen Abbott

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Intent Marketing

Marketing today revolves around the collection and effective use of data. While it’s commonplace to use the data of your known customers to your advantage, using unidentified visitor browsing data...

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10 May

7 Retargeting Strategies for E-Commerce Marketers

Author: Allen Abbott

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Retargeting

We’re all painfully familiar with display ad retargeting. You may only look at a particular item one time, but it follows you everywhere you go on the Internet for weeks. You’re sick of looking at...

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