Stay up to date with News from NaviStone®

25 Apr

Marketing in a Minute — Amplify Your Knowledge and Amplify Your Sales

Author: Lori Paikin

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Data-Driven Marketing

For years, marketers have had access to various kinds of data and now perhaps the most important – intent data. In just 60-seconds, learn how to amplify your sales by amplifying your...

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18 Apr

Data and Mobile and Personalization…OH MY!

Author: Lori Paikin

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Direct Marketing

Coming off the heels of a jam-packed event season, we wanted to give a quick rundown of the themes we are seeing, voices we are hearing and trends to pay attention to in the Marketing and...

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11 Apr

Why You Should Be Adding Direct Mail to Your Marketing Mix

Author: Megan Rainey

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Direct Mail

With all the emphasis placed on digital marketing in E-commerce, it’s important to remember that consumers don’t exist solely on the Internet. They’re everywhere — online and offline, in... Read More
4 Apr

Good Data Interpretation – Well Worth a Pack of Smokes

Author: David Khadem

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Data-Driven Marketing

This week's blog post is contributed by guest writer, David Khadem, Vice President of Business Development for NaviStone. 

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28 Mar

New at NaviStone March 2018

Author: Megan Rainey

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Direct Mail

Get the scoop on what's new at NaviStone®

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21 Mar

Marketing in a Minute — Buyers Journey: Same Purchase...Different Motivation

Stay in touch with your customers all along their path to purchase, communicating when and how they want with individualized content to maximize demand.

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14 Mar

Infographic — Six Suggestions for Building Trust with Customers When It Comes to Their Data

Author: Allen Abbott

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Direct Marketing

It’s all about notice and choice. No matter who you talk to or what you read, notice and choice are at the core of privacy compliance. Is it as simple as that?  Notify consumers as to how...

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7 Mar

A Peek Under the Hood: An Interview with Aaron Brongersma, VP of Engineering at NaviStone

Author: Allen Abbott

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Direct Mail

Aaron Brongersma joined the NaviStone team in January 2018 as the Vice President of Engineering. His role includes managing product development, internal tools and DevOps engineering teams....

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28 Feb

Marketing in a Minute — Identity Mapping…It’s Table Stakes

As marketing moves from a personalized experience to an individualized experience, advertisers must know as much about their customers preferences as possible.

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21 Feb

Podcast — Changing the Channel with Direct Mail

Author: Allen Abbott

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Direct Mail

Direct Mail doesn't have to be stuck on the same channels of years past.  Direct Mailers can learn a few things from the huge strides made in broadcast media when leveraging personalization...

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