In our previous blog post, we explored several different reasons why the CCPA (California Consumer Privacy Act) could actually be a good thing for marketers. As with everything, there are...
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In our previous blog post, we explored several different reasons why the CCPA (California Consumer Privacy Act) could actually be a good thing for marketers. As with everything, there are...
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Consumers’ concern about privacy is increasing, AND so is their desire for better, more targeted ads. Consumers are giving advertisers more information in exchange for an individualized...
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Promo codes are wildly popular in driving additional demand for marketers, but PROCEED WITH CAUTION if your goal is to track conversions and measure the success of your promo code...
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Have a burning question about Direct Mail that you've been longing to have answered? Ask Zippy! Zippy the Snail has been in the field of marketing since its inception. His wisdom is...
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As we wrap up another busy event season, we wanted to give a quick rundown of the themes we are seeing, voices we are hearing and trends to pay attention to in the Marketing and e-Commerce...
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What generation do you belong to? And, how does that impact the way you receive marketing and respond with a purchase? Listen in as Two Gals and Some Data discuss their own marketing...
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Even though our kids are just barely finishing this school year, it’s time for us to start thinking about the next school year… well, at least our marketing programs to support the upcoming Back...
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Marketers have cracked the code on understanding how critical data is to their campaigns. However, managing the data and making sense of how it should be used to reach your customers is the next...
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