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27 Jan

The Do's and Don'ts of Consumer Privacy

Author: Lori Paikin

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Data-Driven Marketing

In honor of Data Privacy Day on January 28th, check out this week's tips on the do's and dont's of consumer privacy. When has consumer privacy ever been more at the forefront than it is today?...

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20 Jan

Personalization vs. Individualization

Author: Lori Paikin

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Data-Driven Marketing

There is no question about the role data plays in the optimization of marketing today. But, most marketers don't realize the huge opportunity available when taking their data-driven approach one...

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13 Jan

2021 Marketing Predictions: Forecasting in Fargo

Author: Lori Paikin

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Direct Mail

How should marketers forecast for the year ahead? Check out this week's blog post, "Ask Zippy". Zippy the Snail has been in the field of marketing since its inception. His wisdom is unmatched to...

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6 Jan

7 Creative Direct Mail Campaign Ideas to Inspire your Marketing Efforts

Author: Megan Rainey

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Direct Mail

Direct Mail has been revolutionized through the use of data and technology in the last decade. Check out these top 7 creative direct mail campaigns that are shaking up the mailbox. 

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16 Dec

New at NaviStone December 2020

Author: Megan Rainey

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Direct Mail

Get the scoop on what's new at NaviStone®

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9 Dec

NaviStone December News Roundup 2020

We are just a few weeks from the end of 2020, what a year. As everyone has adjusted to the COVID impact of retail and working remote, I wanted to summarize four articles from the quarter that...

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2 Dec

2020 Black Friday & Cyber Monday Recap

Author: Megan Rainey

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Direct Mail

With an unprecedented year (almost) behind us, it is no surprise that this past week's retail holiday provided unprecedented results. Take a look at our recap of how the 2020 Black Friday and...

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18 Nov

Ask the Snail! Promotional Code Follow Up

Author: Lori Paikin

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Direct Mail

Have a burning question about Direct Mail that you've been longing to have answered? Ask Zippy! Zippy the Snail has been in the field of marketing since its inception. His wisdom is unmatched to...

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11 Nov

Podcast — The Next Wave of Direct Mail

Author: Lori Paikin

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Direct Mail

4 Nov

Comparing Retargeting by Channel

Author: Megan Rainey

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Direct Mail

In marketing, the practice of retargeting can be executed via digital, email and direct mail. Curious about how they stack up? Learn the apples to apples (to apples) comparison of retargeting by...

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