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6 Nov

Complement Your Marketing Programs

Author: Lori Paikin

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Direct Mail

It's been said, "The sum of the whole is greater than the sum of its parts." This philosophy has never been truer when it comes to marketing in the 21st century. 

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23 Oct

Marketing in a Minute: Clues to Intent

As a marketer we can help drive conversions by identifying patterns of behavior that infer intent. This is digital body language. How do you maximize digital body language? Take a minute to...

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16 Oct

Ask the Snail! Cookie Confusion in Colorado

Author: Lori Paikin

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Direct Mail

Have a burning question about Direct Mail that you've been longing to have answered? Ask Zippy! Zippy the Snail has been in the field of marketing since its inception. His wisdom is...

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9 Oct

Web-Powered Direct Mail vs. Programmatic Direct Mail

Author: Lori Paikin

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Direct Mail

Although newer to the marketing scene, the concept of bridging the gap between online and offline marketing worlds is rapidly gaining momentum. However, there are different approaches to this new...

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2 Oct

To Co-Op or Not to Co-Op?

When mastering a data-driven marketing strategy, the inevitable question of "to contribute or not to contribute" data will come up. Read these considerations when compiling your pros and...

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25 Sep

New at NaviStone September 2019

Author: Megan Rainey

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Direct Mail

Get the scoop on what's new at NaviStone

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18 Sep

Marketing in a Minute: Let the Data Do the Talking

Consumers are expressing their intent through digital body language everyday. As marketers, we have to learn how to use this data, how to interpret this digital body language, in real time....

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11 Sep

Podcast — Direct Mail: The Best Gift You Can Give Your Customers This Holiday Season

Author: Lori Paikin

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Direct Mail

For many advertisers, the Holiday season is the time of the year that will make or break sales for the entire year. Afterall, everyone is a Holiday Shopper. What are some of the trends of...

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4 Sep

Infographic: Direct Mail Reigns Even in a Hyper Digital World

Author: Nicole Haffey

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Direct Mail

Including direct mail in your Omnichannel Marketing Approach:  Part II

After reading Part I of my two part series on why you must include direct mail in your omnichannel marketing approach (...

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28 Aug

Direct Mail Reigns - Even in a Hyper Digital World

Including Direct Mail in your Omnichannel Marketing Approach

I am a senior at the University of Cincinnati and will be graduating in December from the Carl H. Lindner Business College with...

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