This week's blog post is contributed by guest writer, Kelly Frey. Kelly is the Sales & Marketing Intern at NaviStone and a student at the University of Cincinnati, Carl H. Lindner College of...
Read More
This week's blog post is contributed by guest writer, Kelly Frey. Kelly is the Sales & Marketing Intern at NaviStone and a student at the University of Cincinnati, Carl H. Lindner College of...
Read More
It’s no secret that today’s consumer demands a deeper level of customer focus. Consumers are increasingly willing to provide organizations with data in order to guarantee an enhanced...
Read More
Have a burning question about Direct Mail that you've been longing to have answered? Ask Zippy! Zippy the Snail has been in the field of marketing since its inception. His wisdom is...
Read More
At the end of this month, I will be retiring after 43 years of adventures in the work force. I spent much of that time as a client-side direct marketer, but also worked in department store...
Read More
When has consumer privacy ever been more at the forefront than it is today? Between the ability to post information as fact across social networks, increasing occurrences of identity theft...
Read More
The appeal of multiple channels for the consumer, requires advertisers to have a cohesive contact strategy across multiple channels. Take a minute to learn why marketers should be using the...
Read More
The “print to digital” paradigm that has existed for decades focused on how direct marketing efforts were used to drive digital sales success. But with the influx of data available to...
Read More
From the days of the men on Madison Ave to today’s social media strategist, the marketer’s role over the last few decades has changed drastically. Think about the evolution of consumer...
Read More
Signed, sealed, delivered! What is it about direct mail that continues to drive value and a great experience for customers? According to research, there are several reasons. Read this...
Read More