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17 Jan

Infographic — Millennials and Direct Mail: A Surprising Love Story

Author: Allen Abbott

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Direct Mail

The Millennial mystique is a constant to advertisers. Who are they? How do they feel about Direct Mail? While half of Millennials say they ignore digital ads, only 15% say they ignore...

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10 Jan

Make Direct Mail a Piece of Your E-Commerce Marketing Mix in 2018

Author: Allen Abbott

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Direct Mail

For many E-commerce marketers, modern day marketing is both a blessing and a curse. There’s never been more ways to reach consumers and drive revenues, but it’s difficult to align all of...

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3 Jan

2018 Brings New Perspectives for Direct Marketers

As we review 2017, we find the year of electric semi-trucks, Artificial Intelligence, the “Me Too” movement and an unforgettable solar eclipse. We can say with certainty the year did not...

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20 Dec

New at NaviStone December 2017

Author: Lori Paikin

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New at NaviStone®

Get the scoop on what's new at NaviStone®

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13 Dec

Marketing in a Minute — Individualizing for Retention

Author: Lori Paikin

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Individualization

Understanding your website intent data is the basis for implementing an individualized customer retention strategy that will drive peak season performance.

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6 Dec

Podcast — The Future of Direct Mail in 2018

Author: Allen Abbott

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Direct Mail

2018 will be the year of direct mail as technology evolves and direct mail becomes part of an individualized customer experience.

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29 Nov

Marketing in a Minute — Reducing the Cost of Reactivation

Author: Lori Paikin

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Intent Data

Reactivation costs can be prohibitive, but by understanding how your customers engage throughout the year, you can keep them active all year long.

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15 Nov

Podcast — The Marketing Your Customers Really Want and the Data that Proves It

Author: Allen Abbott

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Data-Driven Marketing

 Do customer really want to be marketed to? 2 Guys talk about what consumers and customer really want and the data you need to deliver on customer expectations.

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8 Nov

Infographic — 5 Steps to Master the Customer Acquisition Funnel

Author: Allen Abbott

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Customer Acquisition

 

One step to mastering your customer acquisition funnel: invest in an end-to-end omnichannel customer experience. See more in our infographic. 

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1 Nov

Marketing in a Minute — Maximizing the Potential of Intent Data

Author: Lori Paikin

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Intent Data

As we approach the 2017 peak season for advertisers, it seems like a good time to begin talking about planning for the 2018 peak season. Your CRM program can be maximized throughout the year by...

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