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20 Sep

Podcast — Storytelling and Data: The Secret Ingredients for Direct Marketing Success

Author: Allen Abbott

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Direct Mail

Larry and Allen talk about why storytelling is a vital element in your direct marketing strategy, which could be the difference between successfully engaging your consumers or not.

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13 Sep

Marketing in a Minute — Interpreting Data to Let the Consumer Tell Their Story

Author: Lori Paikin

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data interpretation

Marketers typically use the consumer data they collect in order to create the story of the consumer.  Instead, marketers should interpret the data to allow consumers to create and tell their own...

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6 Sep

Podcast — Millennials and Direct Mail Marketing: A Love Story

Author: Allen Abbott

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Direct Mail

There are a lot of myths and stereotypes associated with Millennials, one being that they are a digital-only generation. On this epsiode of 2 Guys and Some Data, Allen and Larry discuss...

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30 Aug

Marketing in a Minute — Understand Your Small Data to Individualize the Customer Experience

Author: Lori Paikin

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Customer Experience

Small data, rather than big data, means evaluating and understanding the real value in your data to create an accurate picture of your consumers.

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16 Aug

Marketing in a Minute — Your Obligation to Individualize the Customer Experience

In the first video in our "Retail Isn't Dead...Mediocre Customer Experiences Are," Lori talks about the need for marketers to rethink what consumers want from their shopping experience.

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9 Aug

Podcast — What Data Marketers Should Be Using and How They Should Use It

Author: Allen Abbott

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Customer Experience

We talk a lot about how to use data, but thought we'd step back and go over some fundamental questions, marketers have about data. In the tenth 2 Guys and Some Data podcast, we discuss what data...

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2 Aug

Infographic — Consumer Intent: The Heart of the Customer Journey

To truly understand the customer journey, you must first understand consumer intent. By learning what motivates your customers on every step of the customer journey, you are able to anticipate and...

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26 Jul

Infographic — How to Build Individualized Marketing Based on Consumer Intent

Author: Allen Abbott

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Individualization

 When building your individualized marketing efforts, it is important to focus on consumer intent. Think of it like building a house - any piece alone leaves you with an incomplete structure. But...

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12 Jul

Aligning Your Creative Assets for Individualized Marketing

Author: Allen Abbott

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Individualization

Individualized marketing isn’t the wave of the future — it’s what’s happening right now. Every second, consumers are making their voices heard, and the companies that are able to aggregate, sort,...

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5 Jul

From Source Data to a Single Customer View: The Big Picture Approach to Individualization

Author: Allen Abbott

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Individualization

 Everyone knows how important it is to collect data for marketing. But actually putting that data to good use? That’s a challenge that affects countless businesses around the world. According to...

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