Individualized marketing isn’t the wave of the future — it’s what’s happening right now. Every second, consumers are making their voices heard, and the companies that are able to aggregate, sort,...
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Individualized marketing isn’t the wave of the future — it’s what’s happening right now. Every second, consumers are making their voices heard, and the companies that are able to aggregate, sort,...
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Everyone knows how important it is to collect data for marketing. But actually putting that data to good use? That’s a challenge that affects countless businesses around the world. According to...
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Direct mail marketing hasn’t typically been given much consideration by digital marketers — until recently. Today’s direct mail is just as technology- and data-reliant as any other form of...
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In the ninth 2 Guys and Some Data podcast, Allen and Larry discuss the traditional marketing mix concept - if it's still relevant today, and how huge amounts of data are now available to affect...
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Retargeting is a necessary strategy for individualized marketing. Most retargeting tactics come in the form of online advertisements, but limiting yourself to these methods excludes a significant...
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The Golden Ratio is a mathematical ratio found by dividing a line into two parts so that the longer part divided by the smaller part is also equal to the whole length divided by the longer part....
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As the content marketing revolution continues to spread, the internet has increasingly become saturated with business-related content touting the “best practices” for what seems like every...
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Some claim that customer loyalty is overrated, if not dead. We’re not overly fond of pronouncing that a practice or method is “dead.” Read our Direct Mail Isn’t Dead blog for proof. But there is...
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Marketing today revolves around the collection and effective use of data. While it’s commonplace to use the data of your known customers to your advantage, using unidentified visitor browsing data...
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We’re all painfully familiar with display ad retargeting. You may only look at a particular item one time, but it follows you everywhere you go on the Internet for weeks. You’re sick of looking at...
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