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10 Aug

Three Ideas to Help Marketing Agencies Drive Revenue Expansion

Author: Richard Israel

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Direct Mail

If your agency has an expansion mindset, here then are three suggestions to help in its evaluation for new business growth strategies that lead to driving revenue expansion. 

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3 Aug

From Impressions to Mail: How I Learned to Love Postcards

Author: John Stieger

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Direct Mail

 

The switch to digital media consumption and the rise of ecommerce have created structural shifts in the media landscape and marketing spending. I would offer that considering different media...

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20 Jul

Ask the Snail! Introducing New Marketing Programs

Author: Lori Paikin

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Direct Mail

Whether you are new to your marketing role or a veteran, the variety of marketing programs and segments can be complex. Check out some points to consider when reviewing your options.

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13 Jul

New at NaviStone July 2022

Author: Megan Rainey

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Direct Mail

Get the scoop on what's new at NaviStone

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29 Jun

Direct Marketing Q&A with Larry Kavanagh, CEO of NaviStone

Author: Megan Rainey

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Direct Mail

NaviStone CEO, Larry Kavanagh, along with other industry executives was on a recent panel at the ACMA 15th annual National Catalog Forum on June 13th. Check out how Larry addresses the key issues...

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22 Jun

On the Road: What's on Top of Marketers' Minds in 2022?

In this podcast, Lori talks with NaviStone's Business Development team members, Chris Slomka and Herb Yost, on the topics that are top of mind for Marketers in 2022. Listen in as they discuss what...

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15 Jun

Direct Mail and the Metaverse?

Author: Tristan Wise

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Direct Mail

As brands seek different channels to engage and convert consumers, more and more marketers are doing their research on the Metaverse. Why all the hype? Many marketers are considering the Metaverse as...

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8 Jun

NaviStone June News Roundup

Author: Megan Rainey

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Data-Driven Marketing

As we approach the half-year mark in 2022, some of the industry topics that marketers are discussing include data privacy, first-party data and the moves made by some of the biggest technology...

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25 May

Mirror, Mirror on My Site, Who Does My Best Customer Look Like?

Author: Lori Paikin

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Direct Mail

The trick with leveraging intent data to build look-a-like audiences is to act fast. You need to get your message in front of those consumers who are in market, showing intent now and the good news...

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18 May

Retargeting Works, But Which Channel Should One Use?

Author: Chris Slomka

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Direct Mail

Marketers today have several ways to retarget high-intent consumers who abandon their online and offline carts. Let’s dive into a few examples. 

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