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20 Jun

NaviStone June News Roundup

Author: Megan Rainey

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Data-Driven Marketing

Data. It’s said to be the DNA of marketing. So much of how marketers plan and execute campaigns is built on the very foundation of data. With innovation, constant evolution and new...

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13 Jun

Infographic — Consumer Intent: The Heart of the Customer Journey

To truly understand the customer journey, you must first understand consumer intent. By learning what motivates your customers on every step of the customer journey, you are able to...

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6 Jun

Marketing in a Minute — Marketing Comes Full Circle

Author: Lori Paikin

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Data-Driven Marketing

There is a real reason to remove the lines that separate offline and online marketing; a program that bridges the gap between digital marketing and direct mail. Take 60 seconds to learn how...

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30 May

NaviStone Named A Best Employer in Ohio

Author: Allen Abbott

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Direct Marketing

“We are not your typical big data company, but a start-up committed to creating the next generation of direct mail with personalization and technology, and having a lot of fun while doing...

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23 May

What Is Triggered Direct Mail?

Author: Allen Abbott

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Direct Marketing

Everyone is talking about it, but what is it? Is triggered direct mail a new trend? What is the buzz all about? Triggered direct mail is driving unprecedented results in marketing...

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16 May

Top 10 Tips for Creating the Most Effective Postcard

Author: Lori Paikin

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Direct Mail

As we use direct mail for individualized outreach to customers and prospects, best practices for targeting via individualized postcards continue to evolve. 

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9 May

Making Direct Mail...Direct Again

This week's blog post is contributed by guest writer, Connie Vaughn, Director of Data Science for NaviStone. Connie has worked in data science and analytic marketing for over twenty years...

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25 Apr

Marketing in a Minute — Amplify Your Knowledge and Amplify Your Sales

Author: Lori Paikin

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Data-Driven Marketing

For years, marketers have had access to various kinds of data and now perhaps the most important – intent data. In just 60-seconds, learn how to amplify your sales by amplifying your...

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18 Apr

Data and Mobile and Personalization…OH MY!

Author: Lori Paikin

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Direct Marketing

Coming off the heels of a jam-packed event season, we wanted to give a quick rundown of the themes we are seeing, voices we are hearing and trends to pay attention to in the Marketing and...

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11 Apr

Why You Should Be Adding Direct Mail to Your Marketing Mix

Author: Megan Rainey

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Direct Mail

With all the emphasis placed on digital marketing in E-commerce, it’s important to remember that consumers don’t exist solely on the Internet. They’re everywhere — online and offline, in... Read More