Marketers today have several ways to retarget high-intent consumers who abandon their online and offline carts. Let’s dive into a few examples.
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Marketers today have several ways to retarget high-intent consumers who abandon their online and offline carts. Let’s dive into a few examples.
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With much of the marketing world focusing on digital methods of consumer engagement, there’s a sizable opportunity to gain market share via direct mail. But the decreased competition for mailbox...
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If you are like most marketing agencies you are already increasing your retargeting budgets for your clients so with that in mind, here are five reasons why you should consider adding postcard...
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Do the companies we entrust with our customers’ data always know what these use cases are? Do we as advertisers, always know how our customers' data is being used? When evaluating marketing programs...
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Does anyone remember a similar experience growing up as I did where my Mom insisted, I write thank you notes to family and friends for gifts from unique events like birthdays, holidays and...
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Data, privacy and cookies...oh my! As a marketer, you are likely reading a lot about these important topics right now. Check out some points to consider regarding consumer data and privacy.
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In a recent post published by Maggie Korte, we discussed COVID-19’s Impact on Paper, Supply Chain and Marketing. In this article, she broke down some of the reasons behind this issue marketers are...
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Interested in understanding how other marketers are using individualized direct mail retargeting in their marketing mix? Check out the latest research, produced in conjunction with Total Retail, on...
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When thinking about the key components of a successful marketing campaign, things like Audience, Offer, Creative, Deliverability and Measurement come to mind. Maybe the classic five “P”s come to mind...
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