Signed, sealed, delivered! What is it about direct mail that continues to drive value and a great experience for customers? According to research, there are several reasons. Read this...
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Signed, sealed, delivered! What is it about direct mail that continues to drive value and a great experience for customers? According to research, there are several reasons. Read this...
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This week's blog post is contributed by guest writer, Connie Vaughn, Director of Data Science for NaviStone. Connie has worked in data science and analytic marketing for over twenty years...
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It's been said that data is a form of currency in marketing. In this podcast, you'll learn how marketers and technology professionals can begin to not only shift the perception about data...
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It is possible for brands to connect with their customers in a more meaningful way, and create the most effective and responsive program available. Take a minute to learn how marketers can...
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This week's blog post is authored by Larry Kavanagh, Chief Executive Officer at NaviStone. In this blog, Larry discusses the necessary balance of marketing and privacy in today's direct...
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This week's blog post is contributed by guest writer, David Khadem, Vice President of Business Development for NaviStone.
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Data. It’s said to be the DNA of marketing. So much of how marketers plan and execute campaigns is built on the very foundation of data. With innovation, constant evolution and new...
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To truly understand the customer journey, you must first understand consumer intent. By learning what motivates your customers on every step of the customer journey, you are able to...
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There is a real reason to remove the lines that separate offline and online marketing; a program that bridges the gap between digital marketing and direct mail. Take 60 seconds to learn how...
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