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23 Jun

Podcast — Universal Sales Truths

In this week's blog, Dionne Mejer, interviews NaviStone's Chief Revenue Officer, Lori Paikin. Listen in as she discusses her experience in the marketing industry and some of her tried and true...

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16 Jun

NaviStone June News Roundup 2021

Wow, 2021 is flying by. I think it’s the momentum in business that we are experiencing at NaviStone and all the good news we are hearing about from our clients. I am seeing close to a dozen job...

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9 Jun

Consumer Trends Marketers Need to Know in 2021

Author: Megan Rainey

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Data-Driven Marketing

We are halfway through an unprecedented year which followed another unprecedented year and consumers are ready to shop, travel and bounce back from a year in hiding. Take a look at our summary of...

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2 Jun

Marketing in a Minute: Audience First

While there are many contributing factors to maximizing the performance of your direct mail marketing campaigns, if you are not delivering your message to the right audience, you don’t stand a...

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19 May

Filling the Gap with Sensory Marketing

This week's blog post is contributed by guest writer, Chloe Cunningham. Chloe is the Sales & Marketing Intern at NaviStone and an Honor student at the University of Cincinnati, Carl H. Lindner...

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12 May

Develop Effective Marketing Strategies that Last All Year

Most modern business is built around peak seasons, but consumers aren’t only buying during your peak season. They are buyers all year round. Take a look at how modern CRM strategies are focusing...

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5 May

Direct Mail: Consider the Math

Author: Lori Paikin

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Direct Mail

Quite often, cost often comes up as a deterrent to direct mail. But you can’t look at cost without looking at response. Take a minute and tune into this month's Marketing in a Minute video about...

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28 Apr

How to Improve Your Customer Acquisition Game with Intent Data

Author: Megan Rainey

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Intent Data

Gaining additional customers is good for the bottom line, but the reality is that attracting new customers can be costly. It’s all about attracting and converting the right types of customers,...

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21 Apr

5 Steps to Master the Customer Acquisition Funnel

Author: Megan Rainey

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Customer Acquisition

The path to customer acquisition can be tricky, but it's one that is well worth investing in. Check out our Infographic below and learn the 5 steps to mastering the customer acquisition funnel.

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14 Apr

Enough About Cookies! Can We Talk About Cake Now?

Author: Megan Rainey

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Data-Driven Marketing

We have all seen the headlines taking over our feeds and inboxes mourning the Death of the Cookie. I don’t know about you, but I need a little less third-party cookie in my diet right now, or at...

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