Throughout the year we have been providing tips and tricks to marketers who subscribe to our blog. Over these 12 months, we have seen videos, infographics and podcasts rise to the top in views and...
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Throughout the year we have been providing tips and tricks to marketers who subscribe to our blog. Over these 12 months, we have seen videos, infographics and podcasts rise to the top in views and...
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Despite an endless stream of digital marketing and a growing audience that prefers online communication, direct mail remains an essential part of marketing campaigns worldwide. And since 70% of...
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Less than a week after Black Friday, the numbers are in. Although the results from a few single days may look lower than past years, it should be noted that this year holiday sales kicked off earlier...
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An overwhelming amount of retailers are all faced with the same issue a year and a half into the pandemic...inventory issues. Whether you're facing a lack of supply and too much demand or have too...
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Hear from Chris Rose, VP of Marketing, at Nisolo and Courtney Schack, VP of Client Services, at NaviStone as they discuss how they met the challenges of 2020 by testing and adapting (and generating...
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Many people narrowly define direct marketing as direct mail, email or DRTV. The truth of the matter is that direct marketing is, as Jessie Kernan, EVP applied data and strategy at RAPP, says, “the...
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This holiday season will be one like we haven’t seen before. Will it look like pre-pandemic, pandemic, or post-pandemic holiday or something entirely different? Here are a few tips to help you...
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In this podcast, Lori, still practicing social distancing, sits in the studio by herself talking with NaviStone's Vice President of Business Development, Angie Arnspiger, on the topic of attending...
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As with other marketing channels, the cost to execute a direct mail campaign includes several components. You can decide on the right combination of these various elements in order to keep costs low....
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