As we wrap up another busy event season, we wanted to give a quick rundown of the themes we are seeing, voices we are hearing and trends to pay attention to in the Marketing and e-Commerce...
Read MoreWhat generation do you belong to? And, how does that impact the way you receive marketing and respond with a purchase? Listen in as Two Gals and Some Data discuss their own marketing...
Read MoreEven though our kids are just barely finishing this school year, it’s time for us to start thinking about the next school year… well, at least our marketing programs to support the upcoming Back...
Read MoreMarketers have cracked the code on understanding how critical data is to their campaigns. However, managing the data and making sense of how it should be used to reach your customers is the next...
Read MoreFor the Second Year in a Row the Technology Startup is Recognized for Culture and Growth
Read MoreAs marketers, we want to be able to connect as much data as possible to a single customer, and these associations have to be accurate. What is the difference between Deterministic and...
Read MoreHave a burning question about Direct Mail that you've been longing to have answered? Ask Zippy! Zippy the Snail has been in the field of marketing since its inception. His wisdom is...
Read MoreThis week's blog post is contributed by guest writer, Doug Oldfield, Vice President of Business Development for NaviStone.
Read MoreGoing into effect on January 1, 2020, the California Consumer Privacy Act (CCPA) may seem in the distant future, but there is no better time to prepare for its impact on day-to-day...
Read MoreBy matching site visitors, who have raised their hand and shown intent to buy, with their postal addresses, NaviStone’s patent-pending technology enables you to enhance the effectiveness of your marketing programs and increase results. Our cost-effective solutions help uncover first-party prospects and lapsed customers to include in direct mail programs in a privacy safe way.