Although newer to the marketing scene, the concept of bridging the gap between online and offline marketing worlds is rapidly gaining momentum. However, there are different approaches to this new...
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Although newer to the marketing scene, the concept of bridging the gap between online and offline marketing worlds is rapidly gaining momentum. However, there are different approaches to this new...
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When mastering a data-driven marketing strategy, the inevitable question of "to contribute or not to contribute" data will come up. Read these considerations when compiling your pros and...
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Consumers are expressing their intent through digital body language everyday. As marketers, we have to learn how to use this data, how to interpret this digital body language, in real time....
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For many advertisers, the Holiday season is the time of the year that will make or break sales for the entire year. Afterall, everyone is a Holiday Shopper. What are some of the trends of...
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Including Direct Mail in your Omnichannel Marketing Approach
I am a senior at the University of Cincinnati and will be graduating in December from the Carl H. Lindner Business College with...
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As marketers take consumers down the path from unknown to known, there is a journey they take as well to best understand the consumer and reach that ultimate goal of converting a new customer. ...
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Have a burning question about Direct Mail that you've been longing to have answered? Ask Zippy! Zippy the Snail has been in the field of marketing since its inception. His wisdom is...
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In our previous blog post, we explored several different reasons why the CCPA (California Consumer Privacy Act) could actually be a good thing for marketers. As with everything, there are...
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