In this week's blog, Total Retail interviews NaviStone's Chief Revenue Officer, Lori Paikin. Listen in as she discusses some of the biggest challenges retailers are facing today, the...
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In this week's blog, Total Retail interviews NaviStone's Chief Revenue Officer, Lori Paikin. Listen in as she discusses some of the biggest challenges retailers are facing today, the...
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By now, we all know that personalized marketing is more than just adding a first name to a generic email communication and blasting it out to your entire CRM. It’s about understanding your...
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It is no secret that the evolution of omni-channel marketing and data-driven strategies has uncovered a significant shift in the balance of power between the consumer and the marketer. Tune...
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As we wrap up another busy event season, we want to give a quick rundown of the themes we are seeing, voices we are hearing and trends to pay attention to in the Marketing and e-Commerce world....
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This week's blog post is contributed by guest writer, Kelly Frey. Kelly is the Sales & Marketing Intern at NaviStone and a student at the University of Cincinnati, Carl H. Lindner College of...
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It’s no secret that today’s consumer demands a deeper level of customer focus. Consumers are increasingly willing to provide organizations with data in order to guarantee an enhanced...
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Have a burning question about Direct Mail that you've been longing to have answered? Ask Zippy! Zippy the Snail has been in the field of marketing since its inception. His wisdom is...
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At the end of this month, I will be retiring after 43 years of adventures in the work force. I spent much of that time as a client-side direct marketer, but also worked in department store...
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When has consumer privacy ever been more at the forefront than it is today? Between the ability to post information as fact across social networks, increasing occurrences of identity theft...
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