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15 Dec

Top Five Blog Posts of 2021

Author: Megan Rainey

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Data-Driven Marketing

Throughout the year we have been providing tips and tricks to marketers who subscribe to our blog. Over these 12 months, we have seen videos, infographics and podcasts rise to the top in views and...

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8 Dec

How to Build Effective Direct Mail Marketing Campaigns

Author: Megan Rainey

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Direct Mail

Despite an endless stream of digital marketing and a growing audience that prefers online communication, direct mail remains an essential part of marketing campaigns worldwide. And since 70% of...

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1 Dec

2021 Black Friday Recap

Author: Megan Rainey

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Direct Mail

Less than a week after Black Friday, the numbers are in. Although the results from a few single days may look lower than past years, it should be noted that this year holiday sales kicked off earlier...

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17 Nov

Ask the Snail! Inventory Issues

Author: Lori Paikin

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Direct Mail

An overwhelming amount of retailers are all faced with the same issue a year and a half into the pandemic...inventory issues. Whether you're facing a lack of supply and too much demand or have too...

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10 Nov

Walking a Mile in Nisolo's Shoes: Lessons of Direct Marketing through the Pandemic

Hear from Chris Rose, VP of Marketing, at Nisolo and Courtney Schack, VP of Client Services, at NaviStone as they discuss how they met the challenges of 2020 by testing and adapting (and generating...

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3 Nov

Marketing in a Minute: Offer Matters

27 Oct

What Is Intent Data and How Do You Use It for Your Business?

Author: Megan Rainey

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Direct Mail

Many people narrowly define direct marketing as direct mail, email or DRTV. The truth of the matter is that direct marketing is, as Jessie Kernan, EVP applied data and strategy at RAPP, says, “the...

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20 Oct

2021 Holiday Tips for Marketers

Author: Lori Paikin

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Direct Mail

This holiday season will be one like we haven’t seen before. Will it look like pre-pandemic, pandemic, or post-pandemic holiday or something entirely different? Here are a few tips to help you...

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13 Oct

On the Road Again: Marketing Industry Conference Recap

In this podcast, Lori, still practicing social distancing, sits in the studio by herself talking with NaviStone's Vice President of Business Development, Angie Arnspiger, on the topic of attending...

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6 Oct

How Does Direct Mail Marketing Pricing Work?

Author: Lori Paikin

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Direct Mail

As with other marketing channels, the cost to execute a direct mail campaign includes several components. You can decide on the right combination of these various elements in order to keep costs low....

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