This week's blog post is contributed by guest writer, David Khadem, Vice President of Business Development for NaviStone.
Read More
This week's blog post is contributed by guest writer, David Khadem, Vice President of Business Development for NaviStone.
Read More
Data. It’s said to be the DNA of marketing. So much of how marketers plan and execute campaigns is built on the very foundation of data. With innovation, constant evolution and new...
Read More
To truly understand the customer journey, you must first understand consumer intent. By learning what motivates your customers on every step of the customer journey, you are able to...
Read More
There is a real reason to remove the lines that separate offline and online marketing; a program that bridges the gap between digital marketing and direct mail. Take 60 seconds to learn how...
Read More
“We are not your typical big data company, but a start-up committed to creating the next generation of direct mail with personalization and technology, and having a lot of fun while doing...
Read More
Everyone is talking about it, but what is it? Is triggered direct mail a new trend? What is the buzz all about? Triggered direct mail is driving unprecedented results in marketing...
Read More
As we use direct mail for individualized outreach to customers and prospects, best practices for targeting via individualized postcards continue to evolve.
Read More
This week's blog post is contributed by guest writer, Connie Vaughn, Director of Data Science for NaviStone. Connie has worked in data science and analytic marketing for over twenty years...
Read More
For years, marketers have had access to various kinds of data and now perhaps the most important – intent data. In just 60-seconds, learn how to amplify your sales by amplifying your...
Read More