NaviStone Blog

In the world of digital marketing, attracting visitors to your website is only the first step. But what happens to the 95% of visitors who leave without converting? 

In the marketing landscape dominated by digital channels, the enduring influence of direct mail is often underestimated. Many marketers have shifted their focus entirely to online channels, leaving a gap in the market for innovative solutions that merge the best of both worlds. Find out why NaviStone is leading the charge in this regard, demonstrating how marketers can supercharge their marketing campaigns with Digitally Powered Personalized Direct Mail.

As we find ourselves at the doorstep of the final quarter of 2023, it's a perfect moment to reflect on the developments that have unfolded within the corridors of NaviStone. From our new office in downtown Cincinnati to innovative Zapier integrations, taking the stage at eTail West alongside legal expert David Bertoni and the unveiling of our eagerly awaited Winterberry Report. There's much to cover in this recap. Let's dive right in!

While many marketers recognize the potential of direct mail, mastering the art of its production is a different endeavor altogether. It's a realm where creativity meets precision, where the physical meets the strategic, and where every detail matters. To truly understand the inner workings of this marketing discipline, we turn to our two very own industry experts, Nicole Baker and Tonya Johnson, who have not just observed but actively shaped the trajectory in direct mail operation.

As we gear up for the new year, we're all on the hunt for that magic formula to deliver more of the right kind of business to our clients, all while ensuring an exceptional return on investment (ROI). It's like searching for marketing trends with a crystal ball, isn't it?

Tis the season to strategize! As marketers, the holiday season presents a whirlwind of opportunities and challenges. To help you navigate this festive landscape, we've curated five invaluable tips that will elevate your holiday planning game this season. From standing out amidst the holiday buzz to forging lasting customer connections, these tips will be your guiding star as you craft campaigns that shine like holiday lights. So, grab your cup of cheer and let’s dive into the art of holiday planning!

As we journey through the shifting digital era, it's no surprise that marketers harbor concerns about being mis-led or falling prey to deceptive practices. In an environment where rapid change is the norm, ensuring your ability to discern and weave out imposters before they exploit you is paramount! In this blog post, we'll dive into the crucial strategies that empower marketers to identify and fend off imposters.

Plug in your earbuds to listen to "Two Gals and Some Data," the show that brings together the best of both worlds: insightful discussions on data-driven strategies and the captivating stories of remarkable leaders. Take a listen to our very own Chief Revenue Officer, Lori Paikin, as she teams up for an EXCLUSIVE interview with long time industry veteran, Cheridy Bell, Chief Operating Officer.

Calling all marketers! The time is right to seize these exclusive opportunities offered by USPS. Get ready to take advantage of these unique 2023 discounted promotions from USPS. Check the top USPS discounts.

As we bask in the warmth of summer and bid farewell to the second quarter, it's the perfect time to reflect on all the remarkable moments and achievements we've been a part of this year.