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30 Mar

New at NaviStone March 2022

Author: Megan Rainey

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Direct Mail

Get the scoop on what's new at NaviStone

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23 Mar

How Marketers are Hitting the (re)Target Directly

 

Interested in understanding how other marketers are using individualized direct mail retargeting in their marketing mix? Check out the latest research, produced in conjunction with Total Retail, on...

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16 Mar

How to Reach the Maximum Audience at the Minimum Price

Author: Lori Paikin

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Direct Mail

When thinking about the key components of a successful marketing campaign, things like Audience, Offer, Creative, Deliverability and Measurement come to mind. Maybe the classic five “P”s come to mind...

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9 Mar

Marketing in a Minute — Direct Mail: Measurement

Every day we take actions, intending to favorably impact our business. In order to know if an action had that desired impact, we need to be able to measure its outcome. Tune into this Marketing in a...

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2 Mar

COVID-19’s Impact on Paper, Supply Chain and Marketing

Author: Maggie Korte

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Direct Mail

This week's blog post is contributed by guest writer, Maggie Korte. Maggie is the Sales & Marketing Intern at NaviStone and a student at the University of Cincinnati, Carl H. Lindner College of...

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23 Feb

New Report: Hitting the (re)Target Directly

Interested in understanding how other marketers are using individualized direct mail retargeting in their marketing mix? Check out NaviStone's latest research report, produced in conjunction with ...

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16 Feb

Important Direct Mail Marketing Statistics

Author: Megan Rainey

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Direct Mail

Considering direct mail for your next campaign can help you create brand awareness, gain customers, and improve your bottom line. Check out these direct mail stats to help you understand the...

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9 Feb

Podcast by Total Retail Tech Insights featuring NaviStone's VP of Product Management

In this episode of Total Retail Tech Insights, Editor-in-Chief Joe Keenan interviews Jude Hoffner, vice president of product management at NaviStone. Listen as Jude discusses how NaviStone helps...

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2 Feb

Meet the Mailers: Data-Driven Direct Mail, Interview by Who’s Mailing What

In this episode of Who's Mailing What, Paul Bobnak, Direct Mail Evangelist, chatted with Angie Arnspiger, VP, Business Development of NaviStone. Listen in and get the scoop on how the high-performing...

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26 Jan

Direct Mail Marketing vs. Online: Which Is Most Effective?

Author: Megan Rainey

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Direct Mail

Direct mail marketing and digital marketing are two of the most popular marketing tactics. But which marketing channels are most effective? The short answer is that traditional direct mail marketing...

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