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14 Nov

Getting to Know NaviStone: Interview by Total Retail

Author: Megan Rainey

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Data-Driven Marketing

In this week's blog, Total Retail interviews NaviStone's Chief Revenue Officer, Lori Paikin. Listen in as she discusses some of the biggest challenges retailers are facing today, the...

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7 Nov

The 3 Essential Levels of Data-Driven Individualization

Author: Connie Vaughn

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Direct Mail

By now, we all know that personalized marketing is more than just adding a first name to a generic email communication and blasting it out to your entire CRM. It’s about understanding your...

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31 Oct

The Paradigm Shift in the Consumer Relationship

Author: Megan Rainey

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Direct Mail

It is no secret that the evolution of omni-channel marketing and data-driven strategies has uncovered a significant shift in the balance of power between the consumer and the marketer. Tune...

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24 Oct

Turning Marketing Buzz into Marketing Action

Author: Megan Rainey

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Direct Mail

As we wrap up another busy event season, we want to give a quick rundown of the themes we are seeing, voices we are hearing and trends to pay attention to in the Marketing and e-Commerce world....

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17 Oct

Direct Mail & A Gen Z

Author: Kelly Frey

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Direct Mail

This week's blog post is contributed by guest writer, Kelly Frey. Kelly is the Sales & Marketing Intern at NaviStone and a student at the University of Cincinnati, Carl H. Lindner College of...

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10 Oct

Individualization by the Numbers

Author: Lori Paikin

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Direct Mail

It’s no secret that today’s consumer demands a deeper level of customer focus. Consumers are increasingly willing to provide organizations with data in order to guarantee an enhanced...

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3 Oct

Ask the Snail!

Author: Lori Paikin

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Direct Mail

Have a burning question about Direct Mail that you've been longing to have answered? Ask Zippy! Zippy the Snail has been in the field of marketing since its inception. His wisdom is...

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26 Sep

New at NaviStone September 2018

Author: Megan Rainey

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Direct Mail

Get the scoop on what's new at NaviStone®

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19 Sep

On to the Next Act

Author: Allen Abbott

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Direct Mail

At the end of this month, I will be retiring after 43 years of adventures in the work force. I spent much of that time as a client-side direct marketer, but also worked in department store...

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12 Sep

The Do's and Don'ts of Consumer Privacy

Author: Lori Paikin

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Data-Driven Marketing

When has consumer privacy ever been more at the forefront than it is today? Between the ability to post information as fact across social networks, increasing occurrences of identity theft...

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