Interested in understanding how other marketers are using individualized direct mail retargeting in their marketing mix? Check out the latest research, produced in conjunction with Total Retail, on...
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When thinking about the key components of a successful marketing campaign, things like Audience, Offer, Creative, Deliverability and Measurement come to mind. Maybe the classic five “P”s come to mind...
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Every day we take actions, intending to favorably impact our business. In order to know if an action had that desired impact, we need to be able to measure its outcome. Tune into this Marketing in a...
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This week's blog post is contributed by guest writer, Maggie Korte. Maggie is the Sales & Marketing Intern at NaviStone and a student at the University of Cincinnati, Carl H. Lindner College of...
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Considering direct mail for your next campaign can help you create brand awareness, gain customers, and improve your bottom line. Check out these direct mail stats to help you understand the...
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In this episode of Total Retail Tech Insights, Editor-in-Chief Joe Keenan interviews Jude Hoffner, vice president of product management at NaviStone. Listen as Jude discusses how NaviStone helps...
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In this episode of Who's Mailing What, Paul Bobnak, Direct Mail Evangelist, chatted with Angie Arnspiger, VP, Business Development of NaviStone. Listen in and get the scoop on how the high-performing...
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Direct mail marketing and digital marketing are two of the most popular marketing tactics. But which marketing channels are most effective? The short answer is that traditional direct mail marketing...
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