In the world of digital marketing, attracting visitors to your website is only the first step. But what happens to the 95% of visitors who leave without converting?
In the marketing landscape dominated by digital channels, the enduring influence of direct mail is often underestimated. Many marketers have shifted their focus entirely to online channels, leaving a gap in the market for innovative solutions that merge the best of both worlds. Find out why NaviStone is leading the charge in this regard, demonstrating how marketers can supercharge their marketing campaigns with Digitally Powered Personalized Direct Mail.
Here are six compelling reasons why NaviStone stands out when it comes to leveraging the potential of direct mail:
Unique Visitor Matching
NaviStone takes a groundbreaking approach by matching website visitors to their postal name and address using unique first-party cookie IDs. This level of precision ensures that your direct mail campaigns are delivered to the right people, and increasing the likelihood of conversions. NaviStone's marketing technology platform stands as an unparalleled force in customer acquisition, melding this first-party online intent data with personalized direct mail to achieve an average of 5% response rates- a result that far surpasses that of other digital programs.
Time is of the essence in the world of marketing. NaviStone understands this and ensures that your personalized direct mail reaches consumers who genuinely want to hear from you within 24 hours. This speedy delivery is crucial for capitalizing on the momentum generated by online interactions.
NaviStone doesn't just send out personalized direct mail and hope for the best. Our approach is dynamic and adaptable. Conversions are monitored in real-time, and campaigns are optimized to meet Key Performance Indicators (KPIs). This means that your performance marketing dollars are continuously put to work for maximum impact.
Knowledge is power in the world of performance marketing. NaviStone provides marketers with a real-time dashboard reporting system that puts results at your fingertips. This level of transparency allows for quick decision-making and the ability to fine-tune direct mail marketing campaigns for optimal results.
One of the most significant concerns in modern marketing is data privacy. NaviStone has made it clear that your site visitor's intent data is never sold, contributed, shared, or made available to anyone other than you. This commitment to data integrity ensures that your customers' trust is maintained, and your brand's reputation remains intact.
NaviStone's capabilities go beyond targeting known visitors; we excel at remarketing to both known and unknown website visitors precisely when these visitors demonstrate their intent to make a transaction. This means that your direct mail retargeting campaigns are not only reaching interested parties but doing so with impeccable timing.
In a world where data privacy and targeted marketing are paramount, NaviStone stands as a leader in personalized direct mail. NaviStone's commitment to precision, speed, and data integrity ensures that direct mail remains a potent tool for the modern marketer. NaviStone continues to lead the way, reshaping the future of performance marketing one precision-targeted piece of mail at a time.
Don't miss out on the opportunity to elevate your marketing game with the industry leader – choose NaviStone for results that go beyond expectations!