About NaviStone

About Us

Our Mission

At NaviStone®, our mission is to significantly change the way direct mail audiences are built and content is delivered, thereby dramatically increasing the value of our clients' website traffic in a privacy safe way.


We believe there is a better way to select prospects for direct mail campaigns. Whether you’re in retail, travel, financial services, nonprofit or any other consumer-facing market, with our unique data interpretation we can model the browsing behavior of prospects and existing customers to determine who is most likely to respond to a campaign and help make the connection in a more individualized way.


Our breakthrough technology builds unique audiences based on over 100 browsing variables. The bottom line: you can reach highly engaged web visitors with direct mail, a very high-response medium.


We're proud to call Cincinnati, Ohio our home, with our headquarters located in Over-the-Rhine.

Have a question? Contact us.


Our Mission

Our mission is to significantly change the way audiences are built and content is delivered by dramatically increasing the value of our clients' website traffic.

What We Do

NaviStone® transforms prospects and existing customers into an engaged audience to include in your direct mail programs.

Meet Our Team

The NaviStone® team possesses deep knowledge and vast experience in the direct and digital marketing industry, on both the client and supplier side of the equation.

Larry Kavanagh: As CEO and Visionary at NaviStone, Larry spends a lot of time working on the big stuff: big relationships, big ideas and solving big problems.  Appropriately, he spends his web browsing time on big idea websites such as fivethirtyeight.com, washingtonpost.com and npr.com.  He also finds some time for fun on mlb.com and “Bad Lip Reading” on youtube.com.  How and when does a busy CEO find time for browsing at all?  Early in the morning or late at night, always on his iPhone.

Efrain Torres:  As NaviStone’s CFO, Efrain has some serious responsibilities to keep our financial house in order.  Financial reporting, cash management, forecasting and employee benefits management are just some of the things that might keep him up at night.  And since he is up, he can often be found browsing on his iPhone late at night, looking at sites like cnn.com, nytimes.com and npr.com.  But Efrain also has a social side as well, as evidenced by time spent on nextdoor.com and facebook.com.

Lori Paikin:  Lori serves as Chief Revenue Officer at NaviStone, and is the consummate road warrior.  Responsible for business development, client services and marketing, her travel schedule can only be described as frenetic.  Her browsing time is limited to evenings in numerous hotels on her laptop, and of course her “go to” website is tripadvisor.com.  Lori can also be found on linkedin.com, recipes.com, atpworldtour.com and eonline.com, where she admittedly spends way too much time reading celebrity gossip.

Tom White:  As NaviStone’s Chief Technology Officer, Tom is the software engineering guru behind the company’s suite of products.  He also holds responsibility for our data infrastructure, as well as the development of the tools to support our sales, service and product teams.  Tom is a devotee of music, science fiction and popular culture, and spends much late night time browsing websites on his mobile phone that the rest of us have never heard of: nerdist.com, brandonsanderson.com, news at reverb.com, theverge.com and exposm.net, among them. 

Jude Hoffner: As VP of Product Management, Jude works across the organization to assure that we develop and deliver a quality product at a fair price to all our clients.  Jude is a true Renaissance man, who can wax poetic about everything from French literature to his beloved Golden State Warriors, and these varied interests lead him to early morning browsing sessions at cbssports.com (for fantasy sports tips), theintercept.com, zooniverse.org, theatlantic.com and spotify.com.  And as an Apple devotee, always, always on his iPad.

Traci Krall: As NaviStone’s Operations Manager, Traci is the glue that holds us all together.  Once the sales process is complete, she is the first person that new clients meet, overseeing site tagging, quality control and the accurate and timely filling of orders.  Traci also serves as spiritual leader and yoga and fitness consultant, encouraging us all to exercise, eat right, and generally take better care of ourselves.  No surprise that  her favorite website is crossfit.com.  Traci also browses on her iPhone, both early in the morning and at night, visiting healthiq.com, pinterest.com, anthropologie.com and freepeople.com.

Chris Ludwig: Chris is a Software Engineer at NaviStone, and is responsible for our entire data infrastructure, including data ingestion, data storage and system security.  He is an outstanding systems troubleshooter, as well as an outstanding musician.  Chris sings and plays multiple instruments, and if you ask nicely, he will take out his phone and play some songs where he has laid down every vocal and instrumental track himself.  Chris uses his laptop for early evening browsing, hitting sites such as amazon.com, microcenter.com, drudgereport.com, moddb.com and youtube.com.

Laurie Donnelly:  Laurie serves as NaviStone’s VP Business Development for the Western United States.  She is also a fitness aficionado, and her idea of a good time is a 17-mile trail run in the Rocky Mountains at 9,000 feet!  No surprise that her “go to” website is athleta.com.   But Laurie has other interests as well (shopping anyone?), and she will browse on her iPad or mobile phone, early in the morning or late at night, on sites like Nordstrom.com, houzz.com, and restorationhardware.com.  And, of course, in the world of sales, united.com is also a frequent destination.

Courtney Schack: As Vice-President of Client Services, Courtney works with our clients to assure that NaviStone is truly helping them to grow their business and build their customer base.  As the mother of two young children, Courtney’s browsing time is limited to her mobile device, after 9:00 p.m.  In addition to amazon.com, Courtney focuses her website visits on social sites like instagram.com, pinterest.com, nextdoor.com and facebook.com.

Angie Arnspiger: As Vice-President Business Development for the Eastern United States, Angie covers a lot of territory from her Colorado Rocky Mountain home. She is also NaviStone’s resident optimist, always positive and always congratulating teammates for a job well done.  Angie is a late-night browser on her iPad mini, checking out sites like amazon.com, tmz.com, cnn.com, therealreal.com and Riviera-maya-news.com (have no idea either).

Mat Forster: Mat is a Senior Software Engineer at NaviStone, and is instrumental in both developing and implementing NaviStone’s products. Mat is known for an extraordinary level of precision in everything he does (and we are 97.38% certain of that).  He is also a classically trained musician, one of several musically accomplished Engineering teammates.  Mat’s “go to” websites, which he browses on his tablet, are cnn.com, npr.com, huffingtonpost.com, amazon.com, along with a variety of review sites.

As Vice President Business Development for the Southern United States, Doug logs a lot of miles visiting clients and attending trade shows.  But he has also logged thousands of miles as a long distance runner, completing 15 marathons!  No surprise that one of his favorite websites is dailymile.com, a social site for runners.  Doug does most of his browsing on his I-Phone, either early in the morning or late in the evening, and can also be found on cbssportsline.com (he has been in the same Rotisserie Baseball League since 1987), pollstar.com (to find local live music no matter where he finds himself), bbc.com and weather.com.
As Finance and Accounting Manager, Amanda spends much of her time budgeting, forecasting and reporting on all the financial activities at NaviStone.  As a self-proclaimed “Foodie,” she can often be found scouring restaurant websites for her next meal!  Amanda also spends time on Instagram.com (whenever the kids are not awake), and religiously checks in on Weather.com every morning and evening.  And everything on her IPhone – no time to browse while not moving!
J Bentz:  As one of NaviStone’s Client Partners, J spends her work hours assuring that her clients get maximum value and performance from NaviStone products.  Her personal time is all about food, fitness, and enjoying her new home town of Nashville.  J browses on her IPhone before her 6 a.m. workout (ouch), and again later in the evening over a glass of wine.  Some of her favorite stops are draxe.com,nashvilleguru.com, fitbit.com, amazon.com and facebook.com.
As one of NaviStone’s data analytics wonks, Charlie spends a lot of his work day staring at a computer screen.  To counter this, he moves around a lot during his personal time, playing lacrosse and just exploring Cincinnati on foot.  Charlie spends late afternoons browsing on his phone, checking out sites like youtube.com, reddit.com, soundcloud.com, espn.com and amazon.com.
As Campaign Execution Manager, Maia spends her working hours assuring that client orders are fulfilled both quickly and accurately.  During her down time, she enjoys playing with her son, attending yoga classes, running and fixing up her 130 year old house, which she refers to as her part-time job.  Maia finds time to browse on her iPhone evenings after 8:30.  Some of her favorite websites to visit are amazon.com, youtube.com (no doubt watching DIY home fix-up videos), epicurious.com, lowes.com, along with a few yoga studio websites.

Seth, NaviStone’s Onboarding Manager, spends his business day working with new clients to set them up for a successful launch of their NaviStone programs.  In his free time, Seth enjoys reading (old school, tangible books and magazines), playing basketball and golf, and just hanging out with family and friends.  Seth does most of his browsing (all legal, he claims)  in the evenings on his iPhone or MacBook, checking in at sites like youtube.comtechcrunch.combarstoolsports.comreddit.com andamazon.com.

Like any effective VP of Marketing, Megan spends much of her work time multi-tasking: sales collateral development, trade show and event management, lead generation, etc.  In her free time, however, she is quite focused, soaking up every minute she can with her husband and two daughters in their beautiful state of Colorado.  When the house is finally quiet (usually after 9 p.m.), Megan does some website browsing on her mobile device, checking in at sites like amazon.com, facebook.com, flipboard.com, thedenverchannel.com and pinterest.com.
In his role as Senior Infrastructure Engineer, Ken manages NaviStone infrastructure, helps develop new software and automates everything! In his spare time, Ken can be found playing games on his computer, hacking new technology late into the night or 3D printing. His late-night browsing includes sites such as reddit.com, news.ycombinator.com, github.com, youtube.com and arstechnica.com.

In his role as a Software Engineer at NaviStone, Tyler focuses on infrastructure, internal tool development and data processing. Ever-dedicated to his practice, when he’s not working on software development he can be found reading about software development or watching movies. At night Tyler browses sites such as reddit.com, youtube.com, amazon.com and netfilx.com.

As the VP of Engineering at NaviStone, Aaron manages product development, internal tools and the software engineering teams. He is passionate about building cloud infrastructure. When Aaron is not busy herding cats he can be found listening to podcasts, watching some foreign movies that you’ve probably never heard of, or saving the universe in a video game.

When Tova is not working, she spends a lot of time with her husband, daughter and dog. She can often be seen out at a music festival or concert, and loves to travel and hit the farmers market, parks, zoo and anything art related. When everyone in the house is sleeping she can be found in the early morning or late at night scouring any music related site, Facebook, Instagram, Weather.com and Amazon.

When Matt isn’t spending his time helping our clients deliver results, he can be found skiing the Rockies in the winter and hiking or golfing in the summer. No matter what time of year, he is up for a beer on a patio with friends and family. He’s also an avid reader of both fiction and non-fiction. In the mornings and evenings he surfs www.CNN.com, www.washingtonpost.com, www.pinterest.com, www.cabelas.com and www.amazon.com on his MacBook.

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