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About NaviStone

About Us

Our Mission

At NaviStone, our mission is to make marketing more efficient by combining signals of intent with the most powerful conversion medium. 


An advertiser's best prospects are those who have raised their hand and shown intent by visiting their website.

Now you can reach these highly engaged web visitors with direct mail, the most highly responsive medium. 


Our patented technology combines intent data and direct mail so you can convert new customers with

personalized content, while maintaining consumer privacy and reducing your customer acquisition costs.


Retail, travel, financial services, automotive and other consumer-facing companies have found our proprietary

modeling methodology, which uses more than 100 browsing variables, effective and have added it to their marketing mix.


We're proud to call Cincinnati, Ohio our home, with our headquarters located in Over-the-Rhine.


Best in Class Culture

NaviStone is proud to be recognized as a 2018 and 2019 Best Employer in Ohio. In addition to this recognition, we have also been awarded the best in "Marketing Innovation" by the Cincinnati Business Courier for our innovation and technology in the field of marketing.



Ohio-2018-(web)-1    Ohio 2019 Winner logo-1



Big things happening behind this little red door


We are proud to be headquartered in the historic Over-the-Rhine neighborhood in Cincinnati. 

Our Men in Orange


Our Men in Orange work hard behind the scenes to solve marketing's biggest challenges. 

Meet Our Team

The NaviStone® team possesses deep knowledge and vast experience in the direct and digital marketing industry, on both the client and supplier side of the equation.

Larry Kavanagh: As CEO and Visionary at NaviStone, Larry spends a lot of time working on the big stuff: big relationships, big ideas and solving big problems.  Appropriately, he spends his web browsing time on big idea websites such as fivethirtyeight.com, washingtonpost.com and npr.com.  He also finds some time for fun on mlb.com and “Bad Lip Reading” on youtube.com.  How and when does a busy CEO find time for browsing at all?  Early in the morning or late at night, always on his iPhone.

Efrain Torres:  As NaviStone’s CFO, Efrain has some serious responsibilities to keep our financial house in order.  Financial reporting, cash management, forecasting and employee benefits management are just some of the things that might keep him up at night.  And since he is up, he can often be found browsing on his iPhone late at night, looking at sites like cnn.com, nytimes.com and npr.com.  But Efrain also has a social side as well, as evidenced by time spent on nextdoor.com and facebook.com.

Lori Paikin:  Lori serves as Chief Revenue Officer at NaviStone, and is the consummate road warrior.  Responsible for business development, client services and marketing, her travel schedule can only be described as frenetic.  Her browsing time is limited to evenings in numerous hotels on her laptop, and of course her “go to” website is tripadvisor.com.  Lori can also be found on linkedin.com, recipes.com, atpworldtour.com and eonline.com, where she admittedly spends way too much time reading celebrity gossip.

Tom White:  As NaviStone’s Chief Technology Officer, Tom is the software engineering guru behind the company’s suite of products.  He also holds responsibility for our data infrastructure, as well as the development of the tools to support our sales, service and product teams. Tom is a devotee of music, science fiction and popular culture, and spends his free time tinkering with guitars and watching woodworking videos on YouTube.

Jude Hoffner: As VP of Product, Jude works across the organization to assure that we develop and deliver a quality product at a fair price to all our clients.  Jude is a true Renaissance man, who can wax poetic about everything from French literature to his beloved Golden State Warriors, and these varied interests lead him to early morning browsing sessions at cbssports.com (for fantasy sports tips), theintercept.com, zooniverse.org, theatlantic.com and spotify.com.  And as an Apple devotee, always, always on his iPad.

As NaviStone’s Vice President of Operations, Scott is focused on the efficiency and acceleration of bringing new products and solutions to our customers. When he’s not wearing his Ops hat, he enjoys spending his time outdoors hiking, mountain biking and running in beautiful Colorado. You can also find him on the sidelines cheering on his daughter in soccer. In the early morning and evenings, Scott browses sites that can keep him from going to the mall including amazon.com. He also frequently visits espn.com, twitter.com and techcrunch.com.

As the General Manager at NaviStone, John oversees the strategy and execution of the Channel Partner business. Outside of working, his hobbies include running half marathons, chasing his kids around and reading anything he has time for. 

His favorite websites include YouTube, Jalopnik.com, Bloomberg.com and Kayak.com. He usually searches these sites late night on either his Lenovo laptop or iPad mini!

Traci Krall: As NaviStone’s Operations Manager, Traci is the glue that holds us all together.  Once the sales process is complete, she is the first person that new clients meet, overseeing site tagging, quality control and the accurate and timely filling of orders.  Traci also serves as spiritual leader and yoga and fitness consultant, encouraging us all to exercise, eat right, and generally take better care of ourselves.  No surprise that  her favorite website is crossfit.com.  Traci also browses on her iPhone, both early in the morning and at night, visiting healthiq.com, pinterest.com, anthropologie.com and freepeople.com.

Chris Ludwig: Chris is the Engineering Manager at NaviStone, and is responsible for our entire data infrastructure, including data ingestion, data storage and system security.  He is an outstanding systems troubleshooter, as well as an outstanding musician.  Chris sings and plays multiple instruments, and if you ask nicely, he will take out his phone and play some songs where he has laid down every vocal and instrumental track himself.  Chris uses his laptop for early evening browsing, hitting sites such as amazon.com, microcenter.com, drudgereport.com, moddb.com and youtube.com.

Mat Forster: Mat is a Senior Software Engineer at Navistone, developing solutions around data, process, automation, workflow, and monitoring. Mat has also created software for businesses in the healthcare and eCommerce industries. His favorite websites answer at least one of two questions: "what's happening?" and/or "how to"...be it learning about the day's news, code syntax, glass-working techniques, fresh sheet-music, or a new lead on an old anvil.

Courtney Schack:As Vice President of Client Services, Courtney works with our clients to assure that NaviStone is truly helping them to grow their business and expand their customer base. As a mother of three young children, Courtney’s browsing time is limited to her mobile device, and usually after 9:00pm. In addition to Amazon.com, Courtney focuses her website visits on social sites like Instagram, Pinterest, NextDoor and Facebook.

Angie Arnspiger: As VP, Business Development, Angie heads up the NaviStone remote sales team. While Colorado is home, she spends a lot of time traveling from the West Coast to the East and everywhere in between.  This travel time allows for a lot of website shopping!  She browses on her phone and iPad mini, checking out the deals to be had on her favorite shopping sites and watching for digital ads to follow as she reads the news on cnn.com and rivieramayanews.com.      

J Bentz: As one of NaviStone’s Client Partners, J spends her work hours assuring that her clients get maximum value and performance from NaviStone Products.  When not working, she likes to browse sites like amazon.com, wayfair.com & overstock.com. Most of her shopping is done online, frequently through Amazon. If she’s shopping for shoes, clothes or accessories that’s all done in-store, because she likes the instant gratification of new clothes!

Like any effective VP of Marketing, Megan spends much of her time at work multi-tasking: content development, event management, branding and lead generation, etc. In her free time, however, she is quite focused, soaking up every minute she can with her husband and children in their beautiful state of Colorado. When the house is quiet, Megan does some website browsing on her mobile device checking in on sites like amazon.com, facebook.com, Instagram and thedenverchannel.com.
In his role as Senior Infrastructure Engineer, Ken manages NaviStone infrastructure, helps develop new software and automates everything! In his spare time, Ken can be found playing games on his computer, hacking new technology late into the night or 3D printing. His late-night browsing includes sites such as reddit.com, news.ycombinator.com, github.com, youtube.com and arstechnica.com.

As a Client Partner for Navistone, Lisa spends most of her time making sure we are delivering what we promise to our clients and meeting or exceeding their program goals. In her free time, Lisa loves socializing and entertaining her family and friends so she frequents sites like Facebook.com, Instagram.com and foodnetwork.com. She does most of her browsing and shopping on Amazon.com late at night from her mobile phone when her husband and son are asleep.  

As the Software Engineering Manager at NaviStone, Kevin is responsible for developing and implementing our operating systems and business applications. When he isn't tangled up in computer software, Kevin enjoys spending his free time at the gym, meditating, playing video games, spoiling his dog Ace, or spending time with friends and family. In the early morning hours he can be found surfing his iPhone on sites like youtube.com, calm.com, stackoverflow.com, amazon.com and blinkist.com. 

As the Marketing Manager at NaviStone, Nikki is responsible for managing and executing lead generation, lead nurturing and sales enablement activities. When she's not spreading the word on NaviStone, Nikki can be found at the park with her son, running, arranging flowers and attending many, many Reds and Xavier games. Nikki browses home good sites such as anthropologie.com, westelm.com, wayfair.com, instagram.com and pinterest.com during her son's nap time.

When Hannah isn't busy managing all of the aspects that go into running a successful web-powered direct mail campaign for our clients, she can be found doing Crossfit (about 5 days a week). And when she isn't doing burpees she enjoys hiking anywhere she can, loving up on her two bulldogs, cooking and eating some great Italian meals. Late night, she surfs her iPhone on sites such as Instagram, crossfit.com, amazon.com, Facebook and Pinterest.

When Dhruv isn't digging deep into campaign data,  he spends his free time playing Table Tennis, Soccer and Lawn Tennis. He's a big Manchester United fan and enjoys watching soccer mainly English Premier League. He's a Beer enthusiast, and enjoys trying new breweries around town.

He frequently surfs sites like ManUtd.com, The Athletic, CNN, Youtube.com and Netflix on any and all of his Apple devices.

He is a huge Apple fan, hence, mostly browse on my MAC, or iPhone.

As a critical member of our Finance team, Suzzanne is responsible for managing the day to day accounting activities. 

Suzzanne loves to watch her son play any sport, especially baseball! She likes being outside enjoying the sunshine with her dogs or by the pool listening to music. 

On a rainy day, she can be found browsing Facebook or auction sites on her iPhone.

Richard is Vice President of Channels at NaviStone, spending much of his time focused on the five pillars of channel success: strategy, recruitment, onboarding, enablement and sales. Richard is a native Californian along with his wife and two girls. In his free time, he enjoys traveling (30 countries & 42 states to date) cooking, wine and tequila and often finds himself on travel sites like tripadvisor.com, toursbylocals.com, and the foodnetwork.com to gather advice from experts on his next purchase or adventure.

As the Director of Business Development at NaviStone, when Herb is not busy helping to solve the difficult problems of brand marketers, he spends his free time with family and friends.  He enjoys staying active, and particularly doing a White-Collar Boxing Regime and collecting a very extensive amount of Sports Memorabilia items.

In the evenings he browses Amazon.com, YouTube.com, LinkedIn.com, NPR.org, and Sirius.

As the Director of Business Development, Chris is responsible for understanding the needs of marketers and helping to solve their problems. Chris spends his free time with his wife and kids. His son Colin is a high school football player and his 6-year-old daughter Scarlett loves playing games with the family.

Their 2 cats Polly and Mike act more like people than cats.

When not with family, he is on two Boards in his community, focused on enriching students and teachers’ education experiences.

At night, he and his wife stream their favorite shows on Hulu while he’s browsing ESPN, CNN, Facebook, and LinkedIn to catch up on the day’s events.

Clark is a Junior Software Engineer at NaviStone. His focus is on building and maintaining the programs our clients love.  Clark spends his free time watching movies or a series on Netflix or Hulu, playing video games and experimenting in the kitchen cooking new dishes for his family. He can be found browsing websites like Amazon, Bestbuy, GameStop, Youtube and Reddit throughout the day on his phone.

As a Sales Development Representative, Tristan’s focus is on securing high-quality sales meetings for the Business Development team. Outside of work, he is pursuing his MBA degree and traveling around the country. Tristan is the father of a 15-year-old Shih Tzu and in his spare time plays basketball or experiments with Asian cuisine inside the kitchen. At night, he streams his favorite shows on Hulu and HBO Max.

When Cody isn't working behind the scenes with the engineering team enhancing the backbone of our products, he spends his free time traveling, watching movies, playing and watching sports and trying out new restaurants. 

During the day he browses Reddit, Twitter or YouTube on his desktop and scrolls Instagram on his phone in the evenings.

As a Senior Software Engineer at NaviStone, Chris works closely with the technology and product teams to build out and enhance our core products. In his free time, Chris can be found watching sports, playing tabletop games and hanging out at breweries. 

In the evenings, Chris likes to browse youtube.com, Cincinnati.com, imbd.com, boardgamegeek.com and espn.com on his iPhone.

As the Office Manager at NaviStone, John has the colossal challenge of keeping our employees and home base in order! He has a great knack for detail and his positive energy is contagious. 

In his free time, John can be found reading history books and practicing meditation and yoga. In the morning and evening he scrolls his iPad browsing sites like Reddit, NPR, PBS, Calm and Apple Fitness.

As the Client Coordinator, Alex manages the day-to-day activity of campaign management for our clients. 

In his free time, Alex likes walking his dog Fitz, having dinner and drinks with friends, going to games, stand up comedy or concerts or making the occasional sportsbook wager and working on his side hustle.

In the late night hours, he can be found browsing Twitter, Apple News, Spotify, Instagram and Ticketmaster.


Stan is a Junior Software Engineer at NaviStone. When Stan isn’t helping to build new products or refine existing ones, he spends his time relaxing with friends, tinkering with computers, watching sports and staying active. 

In the evenings, he is usually browsing Reddit and Twitter, while also watching YouTube or Twitch on his desktop.

Jeremy Davidson is a Software Engineer at NaviStone. He spends as much free time as he can outdoors. Watching his son Jack experience nature inspires him to work toward preserving what is around us for his future. He also enjoys taking his dogs Townes and Birdie to the Little Miami River for a swim, riding a few miles on the Bike Trail or working on various vintage motorcycle projects he has accumulated.

He can be found browsing sites like The New York Times (Wordle), NPR (Daily news and culture), Craigslist (Always looking for weird old stuff), Buzzfeed (Comparing quiz results with his wife), AllTrails (Planning his next adventure) in the early morning and after dinner on his iPhone.

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