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About NaviStone

About Us

Our Mission

At NaviStone, our mission is to make marketing more efficient by combining signals of intent with the most powerful conversion medium. 


An advertiser's best prospects are those who have raised their hand and shown intent by visiting their website.

Now you can reach these highly engaged web visitors with direct mail, the most highly responsive medium. 


Our patented technology combines intent data and direct mail so you can convert new customers with

personalized content, while maintaining consumer privacy and reducing your customer acquisition costs.


Retail, travel, financial services, automotive and other consumer-facing companies have found our proprietary

modeling methodology, which uses more than 100 browsing variables, effective and have added it to their marketing mix.


We're proud to call Cincinnati, Ohio our home, with our headquarters located in Over-the-Rhine.


Best in Class Culture

NaviStone is proud to be recognized as a 2018 and 2019 Best Employer in Ohio. In addition to this recognition, we have also been awarded the best in "Marketing Innovation" by the Cincinnati Business Courier for our innovation and technology in the field of marketing.



Ohio-2018-(web)-1    Ohio 2019 Winner logo-1



Big things happening behind this little red door


We are proud to be headquartered in the historic Over-the-Rhine neighborhood in Cincinnati. 

Our Men in Orange


Our Men in Orange work hard behind the scenes to solve marketing's biggest challenges. 

Meet Our Team

The NaviStone® team possesses deep knowledge and vast experience in the direct and digital marketing industry, on both the client and supplier side of the equation.

Larry Kavanagh: As CEO and Visionary at NaviStone, Larry spends a lot of time working on the big stuff: big relationships, big ideas and solving big problems.  Appropriately, he spends his web browsing time on big idea websites such as fivethirtyeight.com, washingtonpost.com and npr.com.  He also finds some time for fun on mlb.com and “Bad Lip Reading” on youtube.com.  How and when does a busy CEO find time for browsing at all?  Early in the morning or late at night, always on his iPhone.

Efrain Torres:  As NaviStone’s CFO, Efrain has some serious responsibilities to keep our financial house in order.  Financial reporting, cash management, forecasting and employee benefits management are just some of the things that might keep him up at night.  And since he is up, he can often be found browsing on his iPhone late at night, looking at sites like cnn.com, nytimes.com and npr.com.  But Efrain also has a social side as well, as evidenced by time spent on nextdoor.com and facebook.com.

When Cheridy isn't simplifying the complexities that come with operating a high-growth technology company, she can be found cooking for her family on the weekends, playing ball with her Doberman (Dober girl), in search of the best Bubble Tea with her daughter and traveling to new places and absorbing the culture. 

Later at night she can be found on her Samsung S20+ browsing sites like CNN, The Discoverer, New York Times, Amazon and Google to stop her brain from thinking so she can fall asleep. 

Lori Paikin:  Lori serves as Chief Revenue Officer at NaviStone, and is the consummate road warrior.  Responsible for business development, client services and marketing, her travel schedule can only be described as frenetic.  Her browsing time is limited to evenings in numerous hotels on her laptop, and of course her “go to” website is tripadvisor.com.  Lori can also be found on linkedin.com, recipes.com, atpworldtour.com and eonline.com, where she admittedly spends way too much time reading celebrity gossip.

Tom White:  As NaviStone’s Chief Technology Officer, Tom is the software engineering guru behind the company’s suite of products.  He also holds responsibility for our data infrastructure, as well as the development of the tools to support our sales, service and product teams. Tom is a devotee of music, science fiction and popular culture, and spends his free time tinkering with guitars and watching woodworking videos on YouTube.

Jude Hoffner: As VP of Product, Jude works across the organization to assure that we develop and deliver a quality product at a fair price to all our clients.  Jude is a true Renaissance man, who can wax poetic about everything from French literature to his beloved Golden State Warriors, and these varied interests lead him to early morning browsing sessions at cbssports.com (for fantasy sports tips), theintercept.com, zooniverse.org, theatlantic.com and spotify.com.  And as an Apple devotee, always, always on his iPad.

As NaviStone’s Vice President of Operations, Scott is focused on the efficiency and acceleration of bringing new products and solutions to our customers. When he’s not wearing his Ops hat, he enjoys spending his time outdoors hiking, mountain biking and running in beautiful Colorado. You can also find him on the sidelines cheering on his daughter in soccer. In the early morning and evenings, Scott browses sites that can keep him from going to the mall including amazon.com. He also frequently visits espn.com, twitter.com and techcrunch.com.

As the General Manager at NaviStone, John oversees the strategy and execution of the Channel Partner business. Outside of working, his hobbies include running half marathons, chasing his kids around and reading anything he has time for. 

His favorite websites include YouTube, Jalopnik.com, Bloomberg.com and Kayak.com. He usually searches these sites late night on either his Lenovo laptop or iPad mini!

Traci Krall: As NaviStone’s Operations Manager, Traci is the glue that holds us all together.  Once the sales process is complete, she is the first person that new clients meet, overseeing site tagging, quality control and the accurate and timely filling of orders.  Traci also serves as spiritual leader and yoga and fitness consultant, encouraging us all to exercise, eat right, and generally take better care of ourselves.  No surprise that  her favorite website is crossfit.com.  Traci also browses on her iPhone, both early in the morning and at night, visiting healthiq.com, pinterest.com, anthropologie.com and freepeople.com.

Angie Arnspiger: As VP, Business Development, Angie heads up the NaviStone remote sales team. While Colorado is home, she spends a lot of time traveling from the West Coast to the East and everywhere in between.  This travel time allows for a lot of website shopping!  She browses on her phone and iPad mini, checking out the deals to be had on her favorite shopping sites and watching for digital ads to follow as she reads the news on cnn.com and rivieramayanews.com.      

Courtney Schack:As Vice President of Client Services, Courtney works with our clients to assure that NaviStone is truly helping them to grow their business and expand their customer base. As a mother of three young children, Courtney’s browsing time is limited to her mobile device, and usually after 9:00pm. In addition to Amazon.com, Courtney focuses her website visits on social sites like Instagram, Pinterest, NextDoor and Facebook.

J Bentz: As one of NaviStone’s Client Partners, J spends her work hours assuring that her clients get maximum value and performance from NaviStone Products.  When not working, she likes to browse sites like amazon.com, wayfair.com & overstock.com. Most of her shopping is done online, frequently through Amazon. If she’s shopping for shoes, clothes or accessories that’s all done in-store, because she likes the instant gratification of new clothes!

As a Client Partner for Navistone, Lisa spends most of her time making sure we are delivering what we promise to our clients and meeting or exceeding their program goals. In her free time, Lisa loves socializing and entertaining her family and friends so she frequents sites like Facebook.com, Instagram.com and foodnetwork.com. She does most of her browsing and shopping on Amazon.com late at night from her mobile phone when her husband and son are asleep.  

As Client Partner at NaviStone, Kristi works to ensure our clients' needs are being met and they're crushing their marketing goals. Outside of work, she spends her free time with her husband, two young kids and her dog. They enjoy skiing, camping, visits to the zoo and museums and checking out breweries around Denver. In the mornings, before the kids are up and running around, she can be found on her iPhone browsing sites like cookinglight.com, nuuly.com, sephora.com, jcrew.com and amazon.com. 

Like any effective VP of Marketing, Megan spends much of her time at work multi-tasking: content development, event management, branding and lead generation, etc. In her free time, however, she is quite focused, soaking up every minute she can with her husband and children in their beautiful state of Colorado. When the house is quiet, Megan does some website browsing on her mobile device checking in on sites like amazon.com, facebook.com, Instagram and thedenverchannel.com.

Richard is Vice President of Channels at NaviStone, spending much of his time focused on the five pillars of channel success: strategy, recruitment, onboarding, enablement and sales. Richard is a native Californian along with his wife and two girls. In his free time, he enjoys traveling (30 countries & 42 states to date) cooking, wine and tequila and often finds himself on travel sites like tripadvisor.com, toursbylocals.com, and the foodnetwork.com to gather advice from experts on his next purchase or adventure.

As the Office Manager at NaviStone, John has the colossal challenge of keeping our employees and home base in order! He has a great knack for detail and his positive energy is contagious. 

In his free time, John can be found reading history books and practicing meditation and yoga. In the morning and evening he scrolls his iPad browsing sites like Reddit, NPR, PBS, Calm and Apple Fitness.

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