About NaviStone

About Us

Welcome to NaviStone®

At NaviStone®, we believe there is a better way to identify prospects for direct mail campaigns. Whether you’re in retail, travel, financial services, nonprofit or any other consumer-facing market, we can help you match previously unidentifiable website visitors to postal names and addresses. And, we use breakthrough website visitor tracking technology to build unique audiences based on over 100 browsing variables. The bottom line: you can reach previously unknown, highly engaged web visitors with direct mail, a very high-response medium. 

The NaviStone® Prospecting product creates a group of 90+% unique names to fuel your customer acquisition efforts, based on identifying "intent to buy" from your website browsing activity. This tested approach identifies prospects more quickly than the traditional historical transaction data used by cooperative databases and vertical lists. Additionally, NaviStone® technology supports direct mail customer reactivation programs and triggers abandoned cart and abandon browse email opportunities.

We're proud to call Cincinnati, Ohio our home with our headquarters located in Over-the-Rhine.

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Our Mission

Our mission is to significantly change the way audiences are built and content is delivered by dramatically increasing the value of our clients' website traffic.

What We Do Today

NaviStone® transforms unidentifiable website visitors into an engaged audience to include in direct mail campaigns.

Meet Our Team

The NaviStone® team possesses deep knowledge and vast experience in the direct and digital marketing industry, on both the client and supplier side of the equation.

Larry Kavanagh: As CEO and Visionary at NaviStone, Larry spends a lot of time working on the big stuff: big relationships, big ideas and solving big problems.  Appropriately, he spends his web browsing time on big idea websites such as fivethirtyeight.com, washingtonpost.com and npr.com.  He also finds some time for fun on mlb.com and “Bad Lip Reading” on youtube.com.  How and when does a busy CEO find time for browsing at all?  Early in the morning or late at night, always on his iPhone.

Allen Abbott: Allen describes his role as COO as primarily removing obstacles and filling in cracks and spaces.  Of course, assuring that the company hits its business plan is also paramount.  Allen is an early morning browser on his iPhone, with espn.com and nytimes.com his first stops every morning.  He can also often be found on Wikipedia.com, linkedin.com and youtube.com, most often listening to the NaviTones house band over and over again.

Efrain Torres:  As NaviStone’s CFO, Efrain has some serious responsibilities to keep our financial house in order.  Financial reporting, cash management, forecasting and employee benefits management are just some of the things that might keep him up at night.  And since he is up, he can often be found browsing on his iPhone late at night, looking at sites like cnn.com, nytimes.com and npr.com.  But Efrain also has a social side as well, as evidenced by time spent on nextdoor.com and facebook.com.

Lori Paikin:  Lori serves as Chief Revenue Officer at NaviStone, and is the consummate road warrior.  Responsible for business development, client services and marketing, her travel schedule can only be described as frenetic.  Her browsing time is limited to evenings in numerous hotels on her laptop, and of course her “go to” website is tripadvisor.com.  Lori can also be found on linkedin.com, recipes.com, atpworldtour.com and eonline.com, where she admittedly spends way too much time reading celebrity gossip.

Tom White:  As NaviStone’s Chief Technology Officer, Tom is the software engineering guru behind the company’s suite of products.  He also holds responsibility for our data infrastructure, as well as the development of the tools to support our sales, service and product teams.  Tom is a devotee of music, science fiction and popular culture, and spends much late night time browsing websites on his mobile phone that the rest of us have never heard of: nerdist.com, brandonsanderson.com, news at reverb.com, theverge.com and exposm.net, among them. 

Jude Hoffner: As VP of Product Management, Jude works across the organization to assure that we develop and deliver a quality product at a fair price to all our clients.  Jude is a true Renaissance man, who can wax poetic about everything from French literature to his beloved Golden State Warriors, and these varied interests lead him to early morning browsing sessions at cbssports.com (for fantasy sports tips), theintercept.com, zooniverse.org, theatlantic.com and spotify.com.  And as an Apple devotee, always, always on his iPad.

Traci Krall: As NaviStone’s Operations Manager, Traci is the glue that holds us all together.  Once the sales process is complete, she is the first person that new clients meet, overseeing site tagging, quality control and the accurate and timely filling of orders.  Traci also serves as spiritual leader and yoga and fitness consultant, encouraging us all to exercise, eat right, and generally take better care of ourselves.  No surprise that  her favorite website is crossfit.com.  Traci also browses on her iPhone, both early in the morning and at night, visiting healthiq.com, pinterest.com, anthropologie.com and freepeople.com.

Chris Ludwig: Chris is a Software Engineer at NaviStone, and is responsible for our entire data infrastructure, including data ingestion, data storage and system security.  He is an outstanding systems troubleshooter, as well as an outstanding musician.  Chris sings and plays multiple instruments, and if you ask nicely, he will take out his phone and play some songs where he has laid down every vocal and instrumental track himself.  Chris uses his laptop for early evening browsing, hitting sites such as amazon.com, microcenter.com, drudgereport.com, moddb.com and youtube.com.

Laurie Donnelly:  Laurie serves as NaviStone’s VP Business Development for the Western United States.  She is also a fitness aficionado, and her idea of a good time is a 17-mile trail run in the Rocky Mountains at 9,000 feet!  No surprise that her “go to” website is athleta.com.   But Laurie has other interests as well (shopping anyone?), and she will browse on her iPad or mobile phone, early in the morning or late at night, on sites like Nordstrom.com, houzz.com, and restorationhardware.com.  And, of course, in the world of sales, united.com is also a frequent destination.

Courtney Schack: As Vice-President of Client Services, Courtney works with our clients to assure that NaviStone is truly helping them to grow their business and build their customer base.  As the mother of two young children, Courtney’s browsing time is limited to her mobile device, after 9:00 p.m.  In addition to amazon.com, Courtney focuses her website visits on social sites like instagram.com, pinterest.com, nextdoor.com and facebook.com.

Matt Beischel:  Matt is NaviStone’s Marketing Operations Manager, which means he wears a lot of hats. Mapping client websites, managing their digital assets, and developing the occasional digital or print design all fall under Matt’s bailiwick.  He is also a website conversion rate optimization specialist, so he is online all the time.  Or as Matt put it, “I’m on the web all day.  Of course I only look at work related sites during work hours (optimizely.com, stackoverflow.com); why would you think otherwise? Don’t look at me like that.”  When he is not working, Matt is a serious World of Warcraft player, and frequents WoWhead.com and wardraftlogs.com to support that hobby, as well as reddit.com.  As one might expect, Matt is a cross device guy, although he prefers to do his serious browsing on his laptop.

Angie Arnspiger: As Vice-President Business Development for the Eastern United States, Angie covers a lot of territory from her Colorado Rocky Mountain home. She is also NaviStone’s resident optimist, always positive and always congratulating teammates for a job well done.  Angie is a late-night browser on her iPad mini, checking out sites like amazon.com, tmz.com, cnn.com, therealreal.com and Riviera-maya-news.com (have no idea either).

Mat Forster: Mat is a Senior Software Engineer at NaviStone, and is instrumental in both developing and implementing NaviStone’s products. Mat is known for an extraordinary level of precision in everything he does (and we are 97.38% certain of that).  He is also a classically trained musician, one of several musically accomplished Engineering teammates.  Mat’s “go to” websites, which he browses on his tablet, are cnn.com, npr.com, huffingtonpost.com, amazon.com, along with a variety of review sites.

Chris Comstock:  As a Senior Software Developer at NaviStone, Chris spends most of his day supporting our Operations team.  Integrating client data, launching new client Postcard programs and developing client reporting are all part of Chris’ responsibilities.  Chris is also a true board game afficionado, and not surprisingly, lists boardgamegeek.com as one of his “go to” browsing sites.  He does most of his browsing late at night on his iPhone, checking in at amazon.com, cnn.com, wcpo.com and espn.com, where he follows the exploits of his beloved Xavier Musketeers.

Connie Vaughn: As our Director of Data Science, Connie builds the models that drive NaviStone’s audience segmentation. She is also an accomplished poet and moves effortlessly between the worlds of analytics and the arts.  You can often find Connie doing late-night browsing on her iPhone, visiting facebook.com, amazon.com, eharmony.com, whitehouseblackmarket.com and washingtonpost.com.

As Vice-President Business Development for the Central United States, David relishes the challenge of bringing new ideas and solutions to brands, to help them grow their revenue and expand their customer base.  When he's not working, you might find David riding his standing bicycles around town, or watching stand-up comedy in a local club.  He prefers late-night browsing on his laptop and frequents npr.com, cnn.com, redfin.com, yahoo.com, and westword.com, among several other Denver-focused sites that he often visits.
In her role as Client Partner at NaviStone, Katie strives to provide clients with a maximum return on all their NaviStone marketing investments.  When the work day is done, Katie can generally be found in her kitchen, wine glass in hand, whipping up a new recipe for family or friends.  She is a dedicated “Foodie,” sharing recipes on pinterest.com and food photos on instagram.com, often while simultaneously watching the Food Network on TV. Katie browses her mobile device late on weekdays and early morning on weekends, also checking out amazon.com, spotify.com and buzzfeed.com.
As one of NaviStone’s Client Partners, Brook spends her work hours assuring that her clients get maximum value and performance from NaviStone products.  Aside from enjoying family time with her two daughters, fitness is Brook’s passion, including crossfit, running, archery, boxing and mixed martial arts.  No wonder two of her favorite websites are crossfitnwt.com and lululemon.com! Brook finds time to browse on her iPhone early in the morning and after the girls are in bed, also spending time on linkedin.com, facebook.com and sierratradingpost.com (bow and arrow source, perhaps?).
As Vice President Business Development for the Southern United States, Doug logs a lot of miles visiting clients and attending trade shows.  But he has also logged thousands of miles as a long distance runner, completing 15 marathons!  No surprise that one of his favorite websites is dailymile.com, a social site for runners.  Doug does most of his browsing on his I-Phone, either early in the morning or late in the evening, and can also be found on cbssportsline.com (he has been in the same Rotisserie Baseball League since 1987), pollstar.com (to find local live music no matter where he finds himself), bbc.com and weather.com.

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