Does anyone remember a similar experience growing up as I did where my Mom insisted, I write thank you notes to family and friends for gifts from unique events like birthdays, holidays and graduations? Like many, the older I get, the smarter I realize my parents were! Most everyone I have ever admired, in business and personally, have utilized handwritten notes to make an impact as a "thank you" and build out their personal brand.
Business leaders like Jack Welch, Doug Conant and several of my mentors serving on my “Personal Board of Directors” have practiced the discipline and kindness in sending out handwritten notes, cards, etc. I have had good success and enjoyed making a positive and memorable impact on clients, business associates, and personal friends through the consistent and disciplined approach to utilizing this powerful tool.
I would like to share out some headlines with you on why they work, tips on executing, and specific success stories in the hope that you will embrace this practice in both your personal and business worlds. And promise to “Be sincere, be brief, and be seated!” (Source: Franklin D. Roosevelt)