Coming off the heels of a jam-packed event season, we wanted to give a quick rundown of the themes we are seeing, voices we are hearing and trends to pay attention to in the Marketing and...
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Coming off the heels of a jam-packed event season, we wanted to give a quick rundown of the themes we are seeing, voices we are hearing and trends to pay attention to in the Marketing and...
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This week's blog post is contributed by guest writer, David Khadem, Vice President of Business Development for NaviStone.
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Stay in touch with your customers all along their path to purchase, communicating when and how they want with individualized content to maximize demand.
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It’s all about notice and choice. No matter who you talk to or what you read, notice and choice are at the core of privacy compliance. Is it as simple as that? Notify consumers as to how...
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Aaron Brongersma joined the NaviStone team in January 2018 as the Vice President of Engineering. His role includes managing product development, internal tools and DevOps engineering teams....
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As marketing moves from a personalized experience to an individualized experience, advertisers must know as much about their customers preferences as possible.
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Direct Mail doesn't have to be stuck on the same channels of years past. Direct Mailers can learn a few things from the huge strides made in broadcast media when leveraging personalization...
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Make new friends, but keep the old. One is silver and the other...gold. Fostering your current customer relationships can improve profitability by as much as 25%-95%. See more in our...
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