What percentage of consumers trust the marketing and advertising industry? In this episode of Two Gals and Some Data, join Lori and her special guest as they discuss this answer and the hot...
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What percentage of consumers trust the marketing and advertising industry? In this episode of Two Gals and Some Data, join Lori and her special guest as they discuss this answer and the hot...
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With 88% of marketers agreeing that digital privacy will become increasingly important this year, the expectations set on protecting consumer data have never been higher. Check out this week's...
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From the first touchpoint all the way to the perks of your customer loyalty program, Customer Experience (CX) is critical to your overall business. But, how do you ensure you are delivering a...
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Industry Pros Dave Cameron and Scott Setera Join the Team
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When bridging the gap between online and offline, marketers have options. Take a minute to learn about the pros and cons of using cookie-based and IP-based matching when applying identity...
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With 14 days remaining before the 2019 holiday season officially comes to an end, retailers still have plenty of time to impact sales. Take a look at our recap of how the 2019 Black Friday...
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I wake up each day and look at my to-do list. What fascinates me is that the items all have a common theme, yet are so different from each other. One minute, I’m researching, learning or...
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The California Consumer Privacy Act (CCPA) is just over a month away from going into effect. Are you ready? Take a few minutes to get a final recap of the legislation.
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Have a burning question about Direct Mail that you've been longing to have answered? Ask Zippy! Zippy the Snail has been in the field of marketing since its inception. His wisdom is...
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