NaviStone CEO, Larry Kavanagh, along with other industry executives was on a recent panel at the ACMA 15th annual National Catalog Forum on June 13th. Check out how Larry addresses the key issues direct marketers are facing today and gives insights into website traffic and pricing trends.
In this podcast, Lori talks with NaviStone's Business Development team members, Chris Slomka and Herb Yost, on the topics that are top of mind for Marketers in 2022. Listen in as they discuss what they've been learning on the road on topics ranging from zero and first party data to staffing shortages among marketers.
As brands seek different channels to engage and convert consumers, more and more marketers are doing their research on the Metaverse. Why all the hype? Many marketers are considering the Metaverse as the “next big thing.” It’s estimated that by 2024, the global Metaverse revenue opportunity could approach $800 billion, according to a recent study by Bloomberg Intelligence. Likewise, Alvin Bowles, Meta’s VP of Business Ecosystem Partnerships, believes that the Metaverse will reach more than a billion people and see billions of dollars in digital commerce over the next decade.
So, what does this all have to do with Direct Mail? I’ll get to that in a minute.
As we approach the half-year mark in 2022, some of the industry topics that marketers are discussing include data privacy, first-party data and the moves made by some of the biggest technology companies. In case you’ve missed them, here are the top four articles from this quarter.
The trick with leveraging intent data to build look-a-like audiences is to act fast. You need to get your message in front of those consumers who are in market, showing intent now and the good news is…you can.
Marketers today have several ways to retarget high-intent consumers who abandon their online and offline carts. Let’s dive into a few examples.
With much of the marketing world focusing on digital methods of consumer engagement, there’s a sizable opportunity to gain market share via direct mail. But the decreased competition for mailbox space is just one small factor in the power of direct marketing. Modern technology makes it easy for you to use individualized marketing strategies to fuel your direct mail efforts, enabling you to have the best of both worlds. One of the most natural avenues for this type of direct mail synergy is direct mail retargeting, which can significantly boost the effectiveness of your marketing spend.
If you are like most marketing agencies you are already increasing your retargeting budgets for your clients so with that in mind, here are five reasons why you should consider adding postcard retargeting to your clients marketing mix.
Do the companies we entrust with our customers’ data always know what these use cases are? Do we as advertisers, always know how our customers' data is being used? When evaluating marketing programs and potential partners that offer programs that will require accessing and using your customers' data, ask these questions.
Does anyone remember a similar experience growing up as I did where my Mom insisted, I write thank you notes to family and friends for gifts from unique events like birthdays, holidays and graduations? Like many, the older I get, the smarter I realize my parents were! Most everyone I have ever admired, in business and personally, have utilized handwritten notes to make an impact as a "thank you" and build out their personal brand.
Business leaders like Jack Welch, Doug Conant and several of my mentors serving on my “Personal Board of Directors” have practiced the discipline and kindness in sending out handwritten notes, cards, etc. I have had good success and enjoyed making a positive and memorable impact on clients, business associates, and personal friends through the consistent and disciplined approach to utilizing this powerful tool.
I would like to share out some headlines with you on why they work, tips on executing, and specific success stories in the hope that you will embrace this practice in both your personal and business worlds. And promise to “Be sincere, be brief, and be seated!” (Source: Franklin D. Roosevelt)