Data. It’s said to be the DNA of marketing. So much of how marketers plan and execute campaigns is built on the very foundation of data. With innovation, constant evolution and new...
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Data. It’s said to be the DNA of marketing. So much of how marketers plan and execute campaigns is built on the very foundation of data. With innovation, constant evolution and new...
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To truly understand the customer journey, you must first understand consumer intent. By learning what motivates your customers on every step of the customer journey, you are able to...
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There is a real reason to remove the lines that separate offline and online marketing; a program that bridges the gap between digital marketing and direct mail. Take 60 seconds to learn how...
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“We are not your typical big data company, but a start-up committed to creating the next generation of direct mail with personalization and technology, and having a lot of fun while doing...
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Everyone is talking about it, but what is it? Is triggered direct mail a new trend? What is the buzz all about? Triggered direct mail is driving unprecedented results in marketing...
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As we use direct mail for individualized outreach to customers and prospects, best practices for targeting via individualized postcards continue to evolve.
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This week's blog post is contributed by guest writer, Connie Vaughn, Director of Data Science for NaviStone. Connie has worked in data science and analytic marketing for over twenty years...
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For years, marketers have had access to various kinds of data and now perhaps the most important – intent data. In just 60-seconds, learn how to amplify your sales by amplifying your...
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Coming off the heels of a jam-packed event season, we wanted to give a quick rundown of the themes we are seeing, voices we are hearing and trends to pay attention to in the Marketing and...
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