It is no secret that the evolution of omni-channel marketing and data-driven strategies has uncovered a significant shift in the balance of power between the consumer and the marketer. Tune...
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It is no secret that the evolution of omni-channel marketing and data-driven strategies has uncovered a significant shift in the balance of power between the consumer and the marketer. Tune...
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As we wrap up another busy event season, we want to give a quick rundown of the themes we are seeing, voices we are hearing and trends to pay attention to in the Marketing and e-Commerce world....
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This week's blog post is contributed by guest writer, Kelly Frey. Kelly is the Sales & Marketing Intern at NaviStone and a student at the University of Cincinnati, Carl H. Lindner College of...
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It’s no secret that today’s consumer demands a deeper level of customer focus. Consumers are increasingly willing to provide organizations with data in order to guarantee an enhanced...
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Have a burning question about Direct Mail that you've been longing to have answered? Ask Zippy! Zippy the Snail has been in the field of marketing since its inception. His wisdom is...
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At the end of this month, I will be retiring after 43 years of adventures in the work force. I spent much of that time as a client-side direct marketer, but also worked in department store...
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When has consumer privacy ever been more at the forefront than it is today? Between the ability to post information as fact across social networks, increasing occurrences of identity theft...
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The appeal of multiple channels for the consumer, requires advertisers to have a cohesive contact strategy across multiple channels. Take a minute to learn why marketers should be using the...
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The “print to digital” paradigm that has existed for decades focused on how direct marketing efforts were used to drive digital sales success. But with the influx of data available to...
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