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3 Mar

Direct Mail: It's Here to Stay

While most retailers did spend more in the critical holiday season on advertising, it doesn’t mean they reached the consumer. Take a minute and tune into this month's Marketing in a Minute video...

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24 Feb

Podcast — The Demise of the Third Party Cookie

In this podcast, Lori, still practicing social distancing, sits in the studio by herself talking with Head of Product at NaviStone, Jude Hoffner and NaviStone's Chief Technology Officer, Tom...

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17 Feb

Direct Mail Isn’t Dead: Where it Stands Today

Author: Lori Paikin

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Direct Mail

You've heard us say it before and we're saying it again in 2021...direct mail still isn't dead, and we're here to tell you why. Check out the stats and facts on how we know direct mail is alive...

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10 Feb

10 Non-Profit Direct Mail Campaign Strategies that Actually Work

Author: Megan Rainey

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Direct Mail

Marketing campaigns that use a combination of direct mail and digital mail will help lead to higher response rates compared to those that only choose digital mail. The same can be said for...

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3 Feb

Customer Experience and the Human Touch

When we think about customer experience (CX), we often think about how we can use automation to improve the experience. Automation is an important piece of CX, but don’t forget about the impact of...

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27 Jan

The Do's and Don'ts of Consumer Privacy

Author: Lori Paikin

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Data-Driven Marketing

In honor of Data Privacy Day on January 28th, check out this week's tips on the do's and don'ts of consumer privacy. When has consumer privacy ever been more at the forefront than it is today?...

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20 Jan

Personalization vs. Individualization

Author: Lori Paikin

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Data-Driven Marketing

There is no question about the role data plays in the optimization of marketing today. But, most marketers don't realize the huge opportunity available when taking their data-driven approach one...

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13 Jan

2021 Marketing Predictions: Forecasting in Fargo

Author: Lori Paikin

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Direct Mail

How should marketers forecast for the year ahead? Check out this week's blog post, "Ask Zippy". Zippy the Snail has been in the field of marketing since its inception. His wisdom is unmatched to...

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6 Jan

7 Direct Mail Campaign Ideas to Inspire your Marketing Efforts

Author: Megan Rainey

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Direct Mail

Direct Mail has been revolutionized through the use of data and technology in the last decade. Check out these top 7 creative direct mail campaigns that are shaking up the mailbox. 

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16 Dec

New at NaviStone December 2020

Author: Megan Rainey

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Direct Mail

Get the scoop on what's new at NaviStone®

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