Over the past few years, data has outpaced our ability to use it. But Artificial Intelligence (AI) enables advertisers to sift through the data and turn it into actionable insights. Take a...
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Over the past few years, data has outpaced our ability to use it. But Artificial Intelligence (AI) enables advertisers to sift through the data and turn it into actionable insights. Take a...
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NaviStone, the leader in transforming web browsers into high-response direct mail audiences, has been recognized for its innovation and technology by the Cincinnati Business Courier.
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Marketers have a lot of choices in how they convert prospects these days. Sending postcards, or other direct mail, to visitors who abandon your website is a new strategy for most online marketers...
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Have a burning question about Direct Mail that you've been longing to have answered? Ask Zippy! Zippy the Snail has been in the field of marketing since its inception. His wisdom is...
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This week's blog post is contributed by guest writer, Brook Mont. Brook is the Sales & Marketing Intern at NaviStone and a senior at the University of Cincinnati, Carl H. Lindner College of...
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As part of our blog series on moving beyond the marketing buzz in 2019, we want to break down one of the most popular buzzwords currently being used, Artificial Intelligence, or commonly known to...
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All marketers think about using the data consumers provide them to develop personalized content and communications. But, individualization extends farther than that. Take a minute to learn...
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This week's blog post is contributed by guest writer, Jude Hoffner, Vice President of Product for NaviStone.
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Marketing attribution allows for a level of understanding around each marketing program and the ability each has in influencing individuals to engage in a desired behavior, typically a...
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