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NaviStone December News Roundup 2021

NaviStone December News Roundup 2021

As we end the year with a bang, there is a lot of optimism for 2022. Brands are focused on getting their first party data in order while focused on growth and product expansions. Below are a few articles from the quarter that demonstrate the opportunity and strategies.

Happy Holidays and here’s to high growth for you and your teams in 2022!

Top Five Blog Posts of 2021

Top Five Blog Posts of 2021

Throughout the year we have been providing tips and tricks to marketers who subscribe to our blog. Over these 12 months, we have seen videos, infographics and podcasts rise to the top in views and replays. Browse some of our most popular content of 2021. From shoe brand Nisolo's direct marketing journey through the pandemic to tips on inventory issues, check out our list below.

How to Build Effective Direct Mail Marketing Campaigns

How to Build Effective Direct Mail Marketing Campaigns

Despite an endless stream of digital marketing and a growing audience that prefers online communication, direct mail remains an essential part of marketing campaigns worldwide. And since 70% of consumers say direct mail is more personal than online interactions, you’re providing them with an impactful and positive experience they look forward to. However, a direct mail campaign is only as good as the circulation plan behind that campaign. An outdated, underperforming or poorly segmented plan can doom even the best campaign, resulting in lost revenues and significant expenses with little ROI.

2021 Black Friday Recap

2021 Black Friday Recap

Less than a week after Black Friday, the numbers are in. Although the results from a few single days may look lower than past years, it should be noted that this year holiday sales kicked off earlier than in past years, with some retailers beginning their holiday sales as early as October. Take a look at our recap of 2021 Black Friday results in this infographic. And remember, there is still plenty of time for consumers to shop!

Ask the Snail! Inventory Issues

Ask the Snail! Inventory Issues

An overwhelming amount of retailers are all faced with the same issue a year and a half into the pandemic...inventory issues. Whether you're facing a lack of supply and too much demand or have too much supply and not enough demand, check out some tips on how to handle the great inventory crash of 2021.

Walking a Mile in Nisolo's Shoes: Lessons of Direct Marketing through the Pandemic

Walking a Mile in Nisolo's Shoes: Lessons of Direct Marketing through the Pandemic

Hear from Chris Rose, VP of Marketing, at Nisolo and Courtney Schack, VP of Client Services, at NaviStone as they discuss how they met the challenges of 2020 by testing and adapting (and generating an 8:1 ROAS!) with direct mail retargeting and how they are applying their lessons learned in 2021.

What Is Intent Data and How Do You Use It for Your Business?

What Is Intent Data and How Do You Use It for Your Business?

Many people narrowly define direct marketing as direct mail, email or DRTV. The truth of the matter is that direct marketing is, as Jessie Kernan, EVP applied data and strategy at RAPP, says, “the focus on individual consumers and using data effectively to know who they are and what they may want.”

Direct marketing has always been data-driven, consumer focused marketing, because the goal was to develop a one-to-one relationship with interested consumers. And while direct marketing is still about building a one-to-one relationship, it has become a conversation between individuals and organizations. Communication now goes two ways, and it’s up to marketers to listen carefully to what consumers want and expect.