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It's 2022...What's in Your Mailbox?

It's 2022...What's in Your Mailbox?

With much of the marketing world focusing on digital methods of consumer engagement, there’s a sizable opportunity to gain market share via direct mail. But the decreased competition for mailbox space is just one small factor in the power of direct marketing. Modern technology makes it easy for you to use individualized marketing strategies to fuel your direct mail efforts, enabling you to have the best of both worlds. One of the most natural avenues for this type of direct mail synergy is direct mail retargeting, which can significantly boost the effectiveness of your marketing spend.

Five Reasons Why Marketing Agencies Should Look to Update Their Clients Digital Retargeting Strategies

Five Reasons Why Marketing Agencies Should Look to Update Their Clients Digital Retargeting Strategies

If you are like most marketing agencies you are already increasing your retargeting budgets for your clients so with that in mind, here are five reasons why you should consider adding postcard retargeting to your clients marketing mix.

The Dos and Don'ts of Data Contribution

The Dos and Don'ts of Data Contribution

Do the companies we entrust with our customers’ data always know what these use cases are? Do we as advertisers, always know how our customers' data is being used? When evaluating marketing programs and potential partners that offer programs that will require accessing and using your customers' data, ask these questions.

Why Handwritten Notes Make A Lasting And Remarkable Impact In Both Personal And Business Relationships

Why Handwritten Notes Make A Lasting And Remarkable Impact In Both Personal And Business Relationships

Does anyone remember a similar experience growing up as I did where my Mom insisted, I write thank you notes to family and friends for gifts from unique events like birthdays, holidays and graduations? Like many, the older I get, the smarter I realize my parents were! Most everyone I have ever admired, in business and personally, have utilized handwritten notes to make an impact as a "thank you" and build out their personal brand.

Business leaders like Jack Welch, Doug Conant and several of my mentors serving on my “Personal Board of Directors” have practiced the discipline and kindness in sending out handwritten notes, cards, etc. I have had good success and enjoyed making a positive and memorable impact on clients, business associates, and personal friends through the consistent and disciplined approach to utilizing this powerful tool.

I would like to share out some headlines with you on why they work, tips on executing, and specific success stories in the hope that you will embrace this practice in both your personal and business worlds. And promise to “Be sincere, be brief, and be seated!” (Source: Franklin D. Roosevelt)

How Marketers Are Dealing with Inflation, Paper Prices and Supply Chain

How Marketers Are Dealing with Inflation, Paper Prices and Supply Chain

In a recent post published by Maggie Korte, we discussed COVID-19’s Impact on Paper, Supply Chain and Marketing. In this article, she broke down some of the reasons behind this issue marketers are dealing with today. As a part two in this conversation, we’ve created a round-up of the top stories that cover this topic as well as inflation and the supply chain issues that are impacting brands and marketers. 

Let’s take a look at the top 4 stories on this topic, aggregated from insightful sources who are shedding light on what is going on and what to prepare for.