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22 Jun

On the Road: What's on Top of Marketers' Minds in 2022?

In this podcast, Lori talks with NaviStone's Business Development team members, Chris Slomka and Herb Yost, on the topics that are top of mind for Marketers in 2022. Listen in as they discuss what...

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15 Jun

Direct Mail and the Metaverse?

Author: Tristan Wise

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Direct Mail

As brands seek different channels to engage and convert consumers, more and more marketers are doing their research on the Metaverse. Why all the hype? Many marketers are considering the Metaverse as...

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8 Jun

NaviStone June News Roundup

Author: Megan Rainey

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Data-Driven Marketing

As we approach the half-year mark in 2022, some of the industry topics that marketers are discussing include data privacy, first-party data and the moves made by some of the biggest technology...

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25 May

Mirror, Mirror on My Site, Who Does My Best Customer Look Like?

Author: Lori Paikin

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Direct Mail

The trick with leveraging intent data to build look-a-like audiences is to act fast. You need to get your message in front of those consumers who are in market, showing intent now and the good news...

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18 May

Retargeting Works, But Which Channel Should One Use?

Author: Chris Slomka

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Direct Mail

Marketers today have several ways to retarget high-intent consumers who abandon their online and offline carts. Let’s dive into a few examples. 

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11 May

It's 2022...What's in Your Mailbox?

Author: Megan Rainey

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Direct Mail

With much of the marketing world focusing on digital methods of consumer engagement, there’s a sizable opportunity to gain market share via direct mail. But the decreased competition for mailbox...

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4 May

Five Reasons Why Marketing Agencies Should Look to Update Their Clients Digital Retargeting Strategies

Author: Richard Israel

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Direct Mail

If you are like most marketing agencies you are already increasing your retargeting budgets for your clients so with that in mind, here are five reasons why you should consider adding postcard...

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27 Apr

The Dos and Don'ts of Data Contribution

Author: Lori Paikin

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Direct Mail

Do the companies we entrust with our customers’ data always know what these use cases are? Do we as advertisers, always know how our customers' data is being used? When evaluating marketing programs...

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20 Apr

Why Handwritten Notes Make A Lasting And Remarkable Impact In Both Personal And Business Relationships

Author: Herb Yost

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Direct Mail

Does anyone remember a similar experience growing up as I did where my Mom insisted, I write thank you notes to family and friends for gifts from unique events like birthdays, holidays and...

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13 Apr

Ask the Snail! Data Privacy

Author: Lori Paikin

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Direct Mail

Data, privacy and cookies...oh my! As a marketer, you are likely reading a lot about these important topics right now. Check out some points to consider regarding consumer data and privacy.

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