An overwhelming amount of retailers are all faced with the same issue a year and a half into the pandemic...inventory issues. Whether you're facing a lack of supply and too much demand or have too...
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An overwhelming amount of retailers are all faced with the same issue a year and a half into the pandemic...inventory issues. Whether you're facing a lack of supply and too much demand or have too...
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Hear from Chris Rose, VP of Marketing, at Nisolo and Courtney Schack, VP of Client Services, at NaviStone as they discuss how they met the challenges of 2020 by testing and adapting (and...
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Many people narrowly define direct marketing as direct mail, email or DRTV. The truth of the matter is that direct marketing is, as Jessie Kernan, EVP applied data and strategy at RAPP, says, “the...
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This holiday season will be one like we haven’t seen before. Will it look like pre-pandemic, pandemic, or post-pandemic holiday or something entirely different? Here are a few tips to help you...
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In this podcast, Lori, still practicing social distancing, sits in the studio by herself talking with NaviStone's Vice President of Business Development, Angie Arnspiger, on the topic of attending...
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As with other marketing channels, the cost to execute a direct mail campaign includes several components. You can decide on the right combination of these various elements in order to keep costs...
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The year is officially three quarters of the way through and Q3 has been a busy quarter, below is a summary of the noteworthy articles on all things marketing.
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In part three of our three-part series on the topic of retargeting without third party cookies, we speculate on what the future holds for marketers in a post-cookie world.
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