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11 Sep

Podcast — Direct Mail: The Best Gift You Can Give Your Customers This Holiday Season

Author: Lori Paikin

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Direct Mail

For many advertisers, the Holiday season is the time of the year that will make or break sales for the entire year. Afterall, everyone is a Holiday Shopper. What are some of the trends of...

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4 Sep

Infographic: Direct Mail Reigns Even in a Hyper Digital World

Author: Nicole Haffey

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Direct Mail

Including direct mail in your Omnichannel Marketing Approach:  Part II

After reading Part I of my two part series on why you must include direct mail in your omnichannel marketing approach (...

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28 Aug

Direct Mail Reigns - Even in a Hyper Digital World

Including Direct Mail in your Omnichannel Marketing Approach

I am a senior at the University of Cincinnati and will be graduating in December from the Carl H. Lindner Business College with...

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21 Aug

Infographic: The Path from UnKnown to Known

Author: Megan Rainey

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Direct Mail

As marketers take consumers down the path from unknown to known, there is a journey they take as well to best understand the consumer and reach that ultimate goal of converting a new customer. ...

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14 Aug

Ask the Snail! Personalizing in Pittsburg

Author: Lori Paikin

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Direct Mail

Have a burning question about Direct Mail that you've been longing to have answered? Ask Zippy! Zippy the Snail has been in the field of marketing since its inception. His wisdom is...

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7 Aug

CCPA: The Other Side of the Coin

In our previous blog post, we explored several different reasons why the CCPA (California Consumer Privacy Act) could actually be a good thing for marketers. As with everything, there are...

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31 Jul

Marketing in a Minute: Identity Matching & Privacy

Consumers’ concern about privacy is increasing, AND so is their desire for better, more targeted ads. Consumers are giving advertisers more information in exchange for an individualized...

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24 Jul

Promo Codes and the Attribution Myth

Promo codes are wildly popular in driving additional demand for marketers, but PROCEED WITH CAUTION if your goal is to track conversions and measure the success of your promo code...

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17 Jul

Can CCPA Be a Good Thing for Marketers?

With the California Consumer Privacy Act (CCPA) quickly approaching, marketers are asking themselves whether this will bring new obstacles to overcome or if it will lead to something good....

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10 Jul

Ask the Snail! Mind Reader in Milwaukee

Author: Lori Paikin

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Direct Mail

Have a burning question about Direct Mail that you've been longing to have answered? Ask Zippy! Zippy the Snail has been in the field of marketing since its inception. His wisdom is...

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