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Retargeting Metrics That Matter: Analyzing Success Beyond Clicks

Retargeting Metrics That Matter: Analyzing Success Beyond Clicks

Retargeting isn't just a strategy; it's the key to reigniting interest from your potential customers. But hey, let's break free from the click obsession! In this blog, we're diving into the metrics that truly define the triumph of your retargeting game. It's time to measure success beyond the clicks—get ready for a journey into the metrics that make a real impact.

Mastering Black Friday and Cyber Monday: A Data-Driven Approach for Marketers

Mastering Black Friday and Cyber Monday: A Data-Driven Approach for Marketers

Where clicks echo louder than footsteps, Black Friday 2023 has etched a new chapter in the digital shopping saga. Brace yourselves for the staggering revelation: Consumers propelled online spending to an unprecedented $9.8 billion, of transactions that crescendoed 7.5% higher than the previous year, according to the latest insights from Adobe Analytics.

As we stand on the brink of the holiday season, marketers find themselves at the crossroads of opportunity and challenge. With consumers hunting for the crème de la crème of deals and promotions, the task at hand is crafting campaigns that not only capture attention but also yield a substantial return on investment (ROI). Join us on a journey through this blog post, where we'll unveil how marketers are orchestrating their strategies, harmonizing data analysis and key metrics to scrutinize the triumphs of Black Friday and Cyber Monday.

The Postal Rebate Program

The Postal Rebate Program

In 2022, we saw marketers starting to shift their digital marketing budgets to direct mail solutions. This trend has been holding steady as the digital marketing landscape continues to be more crowded and less predictable than traditional offline marketing channels.[1] We also continue to see response rates of 4.4% via direct mail vs .12% via email and other online channels.

Unlocking Marketing Excellence: Why Marketers Should Choose NaviStone - Part One

Unlocking Marketing Excellence: Why Marketers Should Choose NaviStone - Part One

In the marketing landscape dominated by digital channels, the enduring influence of direct mail is often underestimated. Many marketers have shifted their focus entirely to online channels, leaving a gap in the market for innovative solutions that merge the best of both worlds. Find out why NaviStone is leading the charge in this regard, demonstrating how marketers can supercharge their marketing campaigns with Digitally Powered Personalized Direct Mail.

Quarterly Roundup Q3 2023

Quarterly Roundup Q3 2023

As we find ourselves at the doorstep of the final quarter of 2023, it's a perfect moment to reflect on the developments that have unfolded within the corridors of NaviStone. From our new office in downtown Cincinnati to innovative Zapier integrations, taking the stage at eTail West alongside legal expert David Bertoni and the unveiling of our eagerly awaited Winterberry Report. There's much to cover in this recap. Let's dive right in!


Mastering the Art of Direct Mail Production: Insights from Industry Experts

Mastering the Art of Direct Mail Production: Insights from Industry Experts

While many marketers recognize the potential of direct mail, mastering the art of its production is a different endeavor altogether. It's a realm where creativity meets precision, where the physical meets the strategic, and where every detail matters. To truly understand the inner workings of this marketing discipline, we turn to our two very own industry experts, Nicole Baker and Tonya Johnson, who have not just observed but actively shaped the trajectory in direct mail operation.

The Power of Personalized Direct Mail: Why it's Imperative for Marketers

The Power of Personalized Direct Mail: Why it's Imperative for Marketers

As we gear up for the new year, we're all on the hunt for that magic formula to deliver more of the right kind of business to our clients, all while ensuring an exceptional return on investment (ROI). It's like searching for marketing trends with a crystal ball, isn't it?

Top 5 Tips for Holiday Planning

Top 5 Tips for Holiday Planning

Tis the season to strategize! As marketers, the holiday season presents a whirlwind of opportunities and challenges. To help you navigate this festive landscape, we've curated five invaluable tips that will elevate your holiday planning game this season. From standing out amidst the holiday buzz to forging lasting customer connections, these tips will be your guiding star as you craft campaigns that shine like holiday lights. So, grab your cup of cheer and let’s dive into the art of holiday planning!