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19 Sep

On to the Next Act

Author: Allen Abbott

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Customer Experience

At the end of this month, I will be retiring after 43 years of adventures in the work force. I spent much of that time as a client-side direct marketer, but also worked in department store...

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12 Sep

The Do's and Don'ts of Consumer Privacy

Author: Lori Paikin

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Data

When has consumer privacy ever been more at the forefront than it is today? Between the ability to post information as fact across social networks, increasing occurrences of identity theft...

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5 Sep

Marketing in a Minute — Yesterday's Site Visitors, Today's Customers

Author: Lori Paikin

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Data

The appeal of multiple channels for the consumer, requires advertisers to have a cohesive contact strategy across multiple channels. Take a minute to learn why marketers should be using the...

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29 Aug

The Digital to Print Revolution

Author: Lori Paikin

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Data

The “print to digital” paradigm that has existed for decades focused on how direct marketing efforts were used to drive digital sales success. But with the influx of data available to...

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22 Aug

Infographic — The Evolving Role of a Marketer

Author: Megan Rainey

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Data

From the days of the men on Madison Ave to today’s social media strategist, the marketer’s role over the last few decades has changed drastically. Think about the evolution of consumer...

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15 Aug

The Thrill of Direct Mail

Author: Megan Rainey

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Customer Experience

Signed, sealed, delivered! What is it about direct mail that continues to drive value and a great experience for customers? According to research, there are several reasons. Read this...

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8 Aug

A Day in the Life of a Data Scientist: Q&A with Connie Vaughn, Director of Data Science, NaviStone

Author: Connie Vaughn

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Intent Data

This week's blog post is contributed by guest writer, Connie Vaughn, Director of Data Science for NaviStone. Connie has worked in data science and analytic marketing for over twenty years...

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1 Aug

Podcast — Marketing in an Era of Data and Privacy

Author: Allen Abbott

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Direct Mail

It's been said that data is a form of currency in marketing. In this podcast, you'll learn how marketers and technology professionals can begin to not only shift the perception about data...

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25 Jul

Marketing in a Minute — Connecting to People

Author: Lori Paikin

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Data

It is possible for brands to connect with their customers in a more meaningful way, and create the most effective and responsive program available. Take a minute to learn how marketers can...

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18 Jul

Today's Tug of War in Marketing

Author: Larry Kavanagh

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Data

This week's blog post is authored by Larry Kavanagh, Chief Executive Officer at NaviStone. In this blog, Larry discusses the necessary balance of marketing and privacy in today's direct...

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