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For many advertisers, the Holiday season is the time of the year that will make or break sales for the entire year. Afterall, everyone is a Holiday Shopper. What are some of the trends of...
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Including Direct Mail in your Omnichannel Marketing Approach
I am a senior at the University of Cincinnati and will be graduating in December from the Carl H. Lindner Business College with...
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As marketers take consumers down the path from unknown to known, there is a journey they take as well to best understand the consumer and reach that ultimate goal of converting a new customer. ...
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Have a burning question about Direct Mail that you've been longing to have answered? Ask Zippy! Zippy the Snail has been in the field of marketing since its inception. His wisdom is...
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In our previous blog post, we explored several different reasons why the CCPA (California Consumer Privacy Act) could actually be a good thing for marketers. As with everything, there are...
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Consumers’ concern about privacy is increasing, AND so is their desire for better, more targeted ads. Consumers are giving advertisers more information in exchange for an individualized...
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Promo codes are wildly popular in driving additional demand for marketers, but PROCEED WITH CAUTION if your goal is to track conversions and measure the success of your promo code...
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Have a burning question about Direct Mail that you've been longing to have answered? Ask Zippy! Zippy the Snail has been in the field of marketing since its inception. His wisdom is...
Read More