Next month we leave behind a year of high interest rates, inescapable inflation and economic uncertainty and begin 2024. While 2024, may be an election year, according to Yahoo Finance, the prevailing theme of 2024 is moderation: slowing but still-positive economic growth, a declining rate of inflation, and continued low unemployment.
In an age where digital noise dominates, forging a marketing strategy that truly resonates necessitates a meticulous fusion of diverse channels. Let's embark on a journey to uncover how the tactile power of direct mail seamlessly complements your digital marketing endeavors.
Retargeting isn't just a strategy; it's the key to reigniting interest from your potential customers. But hey, let's break free from the click obsession! In this blog, we're diving into the metrics that truly define the triumph of your retargeting game. It's time to measure success beyond the clicks—get ready for a journey into the metrics that make a real impact.
Where clicks echo louder than footsteps, Black Friday 2023 has etched a new chapter in the digital shopping saga. Brace yourselves for the staggering revelation: Consumers propelled online spending to an unprecedented $9.8 billion, of transactions that crescendoed 7.5% higher than the previous year, according to the latest insights from Adobe Analytics.
As we stand on the brink of the holiday season, marketers find themselves at the crossroads of opportunity and challenge. With consumers hunting for the crème de la crème of deals and promotions, the task at hand is crafting campaigns that not only capture attention but also yield a substantial return on investment (ROI). Join us on a journey through this blog post, where we'll unveil how marketers are orchestrating their strategies, harmonizing data analysis and key metrics to scrutinize the triumphs of Black Friday and Cyber Monday.
In 2022, we saw marketers starting to shift their digital marketing budgets to direct mail solutions. This trend has been holding steady as the digital marketing landscape continues to be more crowded and less predictable than traditional offline marketing channels.[1] We also continue to see response rates of 4.4% via direct mail vs .12% via email and other online channels.
To all my loyal followers,
In the world of digital marketing, attracting visitors to your website is only the first step. But what happens to the 95% of visitors who leave without converting?
In the marketing landscape dominated by digital channels, the enduring influence of direct mail is often underestimated. Many marketers have shifted their focus entirely to online channels, leaving a gap in the market for innovative solutions that merge the best of both worlds. Find out why NaviStone is leading the charge in this regard, demonstrating how marketers can supercharge their marketing campaigns with Digitally Powered Personalized Direct Mail.
As we find ourselves at the doorstep of the final quarter of 2023, it's a perfect moment to reflect on the developments that have unfolded within the corridors of NaviStone. From our new office in downtown Cincinnati to innovative Zapier integrations, taking the stage at eTail West alongside legal expert David Bertoni and the unveiling of our eagerly awaited Winterberry Report. There's much to cover in this recap. Let's dive right in!
While many marketers recognize the potential of direct mail, mastering the art of its production is a different endeavor altogether. It's a realm where creativity meets precision, where the physical meets the strategic, and where every detail matters. To truly understand the inner workings of this marketing discipline, we turn to our two very own industry experts, Nicole Baker and Tonya Johnson, who have not just observed but actively shaped the trajectory in direct mail operation.