Less than a week after Black Friday, the numbers are in. Despite the challenges of inflation and predictions of tightened budgets, consumers spent a record-breaking $9.12 billion online on Black Friday followed by a jaw-dropping $11.7 billion on Cyber Monday (Adobe). Take a look at our recap of 2022 Black Friday results in this infographic.
In this episode of Two Gals and Some Data, Lori Paikin sits down the NaviStone Client Services Team and discusses the challenges and opportunities on marketers' minds as they prepare their plans for 2023. Grab your earbuds and tune in!
As the new year approaches, we find ourselves in that heavy planning stage - we're gearing up to launch and run *hopefully* successful marketing campaigns. Some of us in the marketing world might be scouring the internet for future marketing trends, and then maybe a few of us wish we could just whip out a crystal ball to know the best way to spend our client's marketing budget, right?
With the impending loss of third-party cookies, how should marketers consider reach and accuracy in their retargeting programs? Check out some points to consider when reviewing your options.
There is no doubt that the travel industry has been put through a test of resilience over the course of the last few years. It has come out strong and ready to roll, propelled by consumers ready to travel again. Check out this list of trends for travel marketers to look out for as we approach the new year.
In the ever-changing data privacy landscape, several laws are set to take effect in 2023 which contain a number of new requirements. We've created a checklist to help you prepare and consider your organization's privacy compliance. Check it out here!
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Soon we will be decking the halls and raising a toast to 2023! But first, let's recap what marketers have been talking about this quarter. In case you’ve missed them, here are the top four articles from the last few weeks.
As we round the corner into Q4 and enter the most anticipated time of year for D2C marketers, let’s take a look at what the experts are saying about the upcoming 2022 holiday season and how marketers can prepare.
Successful brands are listening to their consumers and allocating more funds towards intent-based marketing. To understand this recent change, we must delve into the ever-changing world of marketing.