In today's digital age, data is a crucial component of any marketing strategy. However, it's important to remember that the data we collect and use belongs to real people, and it's our responsibility to ensure that it's handled in a responsible and ethical manner. Whether you're a seasoned marketer or just getting started, tune into this Marketing in a Minute to learn about navigating the complex landscape of data privacy.
Direct mail marketing is a tried and true method for reaching potential customers in the travel and tourism industry. Despite the rise of digital marketing channels, direct mail continues to be an effective way for businesses to connect with consumers and drive bookings. In this blog post, we'll explore the reasons why direct mail is a powerful tool for reaching travelers. Whether you're looking to increase bookings for your hotel, drive traffic to your tour company, or promote your destination, direct mail marketing can help you achieve your goals.
As direct mail is used for individualized outreach to customers and prospects, best practices for targeting via individualized postcards continue to evolve. NaviStone has put together some tips to help you get the best performance from your postcard retargeting campaigns.
Happy New Year! At NaviStone, we have done our research and created a list of the Top Events Marketers Must Attend in 2023. Take a look at events and conferences that span industries from retail to travel to digital marketing agencies. These events are sure to deliver top-notch content and networking opportunities with thought leaders and smart marketing peers. Hope to see you there this year!
Throughout the year we have been providing tips and tricks to marketers who subscribe to our blog. Over these 12 months, we have seen videos, infographics and podcasts rise to the top in views and replays. Browse some of our most popular content of 2022. From trends in direct mail to the data privacy checklist, check out our list below.
Less than a week after Black Friday, the numbers are in. Despite the challenges of inflation and predictions of tightened budgets, consumers spent a record-breaking $9.12 billion online on Black Friday followed by a jaw-dropping $11.7 billion on Cyber Monday (Adobe). Take a look at our recap of 2022 Black Friday results in this infographic.
In this episode of Two Gals and Some Data, Lori Paikin sits down the NaviStone Client Services Team and discusses the challenges and opportunities on marketers' minds as they prepare their plans for 2023. Grab your earbuds and tune in!
As the new year approaches, we find ourselves in that heavy planning stage - we're gearing up to launch and run *hopefully* successful marketing campaigns. Some of us in the marketing world might be scouring the internet for future marketing trends, and then maybe a few of us wish we could just whip out a crystal ball to know the best way to spend our client's marketing budget, right?
With the impending loss of third-party cookies, how should marketers consider reach and accuracy in their retargeting programs? Check out some points to consider when reviewing your options.
There is no doubt that the travel industry has been put through a test of resilience over the course of the last few years. It has come out strong and ready to roll, propelled by consumers ready to travel again. Check out this list of trends for travel marketers to look out for as we approach the new year.