Data, privacy and cookies...oh my! As a marketer, you are likely reading a lot about these important topics right now. Check out some points to consider regarding consumer data and privacy.

In a recent post published by Maggie Korte, we discussed COVID-19’s Impact on Paper, Supply Chain and Marketing. In this article, she broke down some of the reasons behind this issue marketers are dealing with today. As a part two in this conversation, we’ve created a round-up of the top stories that cover this topic as well as inflation and the supply chain issues that are impacting brands and marketers. 

Let’s take a look at the top 4 stories on this topic, aggregated from insightful sources who are shedding light on what is going on and what to prepare for.

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Interested in understanding how other marketers are using individualized direct mail retargeting in their marketing mix? Check out the latest research, produced in conjunction with Total Retail, on the role individualized direct mail is playing in marketing playbooks across industries. 

When thinking about the key components of a successful marketing campaign, things like Audience, Offer, Creative, Deliverability and Measurement come to mind. Maybe the classic five “P”s come to mind as well: product, price, promotion, place and people. Maybe, it’s the evolved version with the seven “P”s, adding process and performance to the list or the eight “P’s” including positioning? All “P”s aside, maybe it really begins with something else.

Every day we take actions, intending to favorably impact our business. In order to know if an action had that desired impact, we need to be able to measure its outcome. Tune into this Marketing in a Minute to learn about the key components to measurement in marketing.

This week's blog post is contributed by guest writer, Maggie Korte. Maggie is the Sales & Marketing Intern at NaviStone and a student at the University of Cincinnati, Carl H. Lindner College of Business studying Information Systems and Marketing. 

Interested in understanding how other marketers are using individualized direct mail retargeting in their marketing mix? Check out NaviStone's latest research report, produced in conjunction with Total Retail, on the role individualized direct mail is playing in marketing playbooks across industries. 

Considering direct mail for your next campaign can help you create brand awareness, gain customers, and improve your bottom line. Check out these direct mail stats to help you understand the opportunities direct mail marketing offers.

In this episode of Total Retail Tech Insights, Editor-in-Chief Joe Keenan interviews Jude Hoffner, vice president of product management at NaviStone. Listen as Jude discusses how NaviStone helps retailers quickly target and deploy direct mail campaigns to consumers, how direct mail can tie into customer loyalty and larger transaction plays, and how digital intent data can be leveraged to enhance direct marketing personalization efforts.