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10 Oct

Individualization by the Numbers

Author: Lori Paikin

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Direct Mail

It’s no secret that today’s consumer demands a deeper level of customer focus. Consumers are increasingly willing to provide organizations with data in order to guarantee an enhanced...

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3 Oct

Ask the Snail!

Author: Lori Paikin

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Direct Mail

Have a burning question about Direct Mail that you've been longing to have answered? Ask Zippy! Zippy the Snail has been in the field of marketing since its inception. His wisdom is...

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26 Sep

New at NaviStone September 2018

Author: Megan Rainey

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Direct Mail

Get the scoop on what's new at NaviStone®

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19 Sep

On to the Next Act

Author: Allen Abbott

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Direct Mail

At the end of this month, I will be retiring after 43 years of adventures in the work force. I spent much of that time as a client-side direct marketer, but also worked in department store...

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12 Sep

The Do's and Don'ts of Consumer Privacy

Author: Lori Paikin

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Data-Driven Marketing

When has consumer privacy ever been more at the forefront than it is today? Between the ability to post information as fact across social networks, increasing occurrences of identity theft...

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5 Sep

Marketing in a Minute — Yesterday's Site Visitors, Today's Customers

Author: Lori Paikin

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Data-Driven Marketing

The appeal of multiple channels for the consumer, requires advertisers to have a cohesive contact strategy across multiple channels. Take a minute to learn why marketers should be using the...

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29 Aug

The Digital to Print Revolution

Author: Lori Paikin

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Direct Mail

The “print to digital” paradigm that has existed for decades focused on how direct marketing efforts were used to drive digital sales success. But with the influx of data available to...

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22 Aug

Infographic — The Evolving Role of a Marketer

Author: Megan Rainey

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Direct Marketing

From the days of the men on Madison Ave to today’s social media strategist, the marketer’s role over the last few decades has changed drastically. Think about the evolution of consumer...

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15 Aug

The Thrill of Direct Mail

Author: Megan Rainey

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Direct Mail

Signed, sealed, delivered! What is it about direct mail that continues to drive value and a great experience for customers? According to research, there are several reasons. Read this...

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8 Aug

A Day in the Life of a Data Scientist: Q&A with Connie Vaughn, Director of Data Science, NaviStone

This week's blog post is contributed by guest writer, Connie Vaughn, Director of Data Science for NaviStone. Connie has worked in data science and analytic marketing for over twenty years...

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