As marketers, we want to be able to connect as much data as possible to a single customer, and these associations have to be accurate. What is the difference between Deterministic and...
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As marketers, we want to be able to connect as much data as possible to a single customer, and these associations have to be accurate. What is the difference between Deterministic and...
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Have a burning question about Direct Mail that you've been longing to have answered? Ask Zippy! Zippy the Snail has been in the field of marketing since its inception. His wisdom is...
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This week's blog post is contributed by guest writer, Doug Oldfield, Vice President of Business Development for NaviStone.
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Going into effect on January 1, 2020, the California Consumer Privacy Act (CCPA) may seem in the distant future, but there is no better time to prepare for its impact on day-to-day...
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Over the past few years, data has outpaced our ability to use it. But Artificial Intelligence (AI) enables advertisers to sift through the data and turn it into actionable insights. Take a...
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NaviStone, the leader in transforming web browsers into high-response direct mail audiences, has been recognized for its innovation and technology by the Cincinnati Business Courier.
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Marketers have a lot of choices in how they convert prospects these days. Sending direct mail postcards, or other direct mail, to visitors who abandon your website is a new strategy for most...
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Have a burning question about Direct Mail that you've been longing to have answered? Ask Zippy! Zippy the Snail has been in the field of marketing since its inception. His wisdom is...
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This week's blog post is contributed by guest writer, Brook Mont. Brook is the Sales & Marketing Intern at NaviStone and a senior at the University of Cincinnati, Carl H. Lindner College of...
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