Join us on this journey as we delve into the exciting possibilities of generative AI for postcard creative. We will showcase some of the examples of generative AI in action and offer tips and resources for anyone interested in experimenting with this cutting-edge technology.
MaryBeth Moore joined the NaviStone team in late 2022 as Vice President of Business Development. Her role includes introducing retail marketers to the Digitally Powered Direct Mail solution and improving the performance of their marketing programs. This week's blog, includes a candid Q&A discussion on the opportunities and challenges MaryBeth has overcome in her journey through retail marketing over the years that many in retail can relate to!
Customer acquisition is a crucial aspect of any successful business strategy. It's important for marketers to stay ahead of the curve and continuously adapt their approach to attract new customers. In this blog, we'll explore the top 10 customer acquisition strategies for marketers and delve into why customer acquisition is so important in 2023.
Cheridy Bell Joins NaviStone as COO and newest executive team hire
The Super Bowl, one of the biggest events in American culture, is fast approaching and marketers everywhere are gearing up for the big day. This annual event draws millions of viewers from all over the world, making it a prime opportunity for brands to showcase their products and reach a massive audience. From eye-catching advertisements to buzz-worthy commercials, the Super Bowl has become a platform for brands to get creative and showcase their marketing prowess. In this blog, we'll take a closer look at why marketers are so excited about this year's Super Bowl.
In today's digital age, data is a crucial component of any marketing strategy. However, it's important to remember that the data we collect and use belongs to real people, and it's our responsibility to ensure that it's handled in a responsible and ethical manner. Whether you're a seasoned marketer or just getting started, tune into this Marketing in a Minute to learn about navigating the complex landscape of data privacy.
Direct mail marketing is a tried and true method for reaching potential customers in the travel and tourism industry. Despite the rise of digital marketing channels, direct mail continues to be an effective way for businesses to connect with consumers and drive bookings. In this blog post, we'll explore the reasons why direct mail is a powerful tool for reaching travelers. Whether you're looking to increase bookings for your hotel, drive traffic to your tour company, or promote your destination, direct mail marketing can help you achieve your goals.
As direct mail is used for individualized outreach to customers and prospects, best practices for targeting via individualized postcards continue to evolve. NaviStone has put together some tips to help you get the best performance from your postcard retargeting campaigns.
Happy New Year! At NaviStone, we have done our research and created a list of the Top Events Marketers Must Attend in 2023. Take a look at events and conferences that span industries from retail to travel to digital marketing agencies. These events are sure to deliver top-notch content and networking opportunities with thought leaders and smart marketing peers. Hope to see you there this year!
Throughout the year we have been providing tips and tricks to marketers who subscribe to our blog. Over these 12 months, we have seen videos, infographics and podcasts rise to the top in views and replays. Browse some of our most popular content of 2022. From trends in direct mail to the data privacy checklist, check out our list below.