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4 Apr

Good Data Interpretation – Well Worth a Pack of Smokes

Author: David Khadem

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Intent Data

This week's blog post is contributed by guest writer, David Khadem, Vice President of Business Development for NaviStone. 

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28 Mar

New at NaviStone March 2018

Author: Megan Rainey

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Intent Data

Get the scoop on what's new at NaviStone®

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21 Mar

Marketing in a Minute — Buyers Journey: Same Purchase...Different Motivation

Author: Lori Paikin

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Individualization

Stay in touch with your customers all along their path to purchase, communicating when and how they want with individualized content to maximize demand.

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14 Mar

Infographic — Six Suggestions for Building Trust with Customers When It Comes to Their Data

Author: Allen Abbott

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Direct Marketing

It’s all about notice and choice. No matter who you talk to or what you read, notice and choice are at the core of privacy compliance. Is it as simple as that?  Notify consumers as to how...

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7 Mar

A Peek Under the Hood: An Interview with Aaron Brongersma, VP of Engineering at NaviStone

Author: Allen Abbott

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Intent Data

Aaron Brongersma joined the NaviStone team in January 2018 as the Vice President of Engineering. His role includes managing product development, internal tools and DevOps engineering teams....

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28 Feb

Marketing in a Minute — Identity Mapping…It’s Table Stakes

Author: Lori Paikin

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Individualization

As marketing moves from a personalized experience to an individualized experience, advertisers must know as much about their customers preferences as possible.

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21 Feb

Podcast — Changing the Channel with Direct Mail

Author: Allen Abbott

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Direct Mail

Direct Mail doesn't have to be stuck on the same channels of years past.  Direct Mailers can learn a few things from the huge strides made in broadcast media when leveraging personalization...

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7 Feb

Infographic — 10 Retention Facts Every Marketer Should Know

Author: Megan Rainey

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Customer Experience

Make new friends, but keep the old. One is silver and the other...gold. Fostering your current customer relationships can improve profitability by as much as 25%-95%. See more in our...

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31 Jan

NaviStone January News Roundup

Author: Lori Paikin

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Intent Data

As we wrap up the first month in 2018 and review our list of the top five stories published for direct marketers, we are reminded that direct mail remains strong. Check out our January...

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17 Jan

Infographic — Millennials and Direct Mail: A Surprising Love Story

Author: Allen Abbott

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Customer Experience

The Millennial mystique is a constant to advertisers. Who are they? How do they feel about Direct Mail? While half of Millennials say they ignore digital ads, only 15% say they ignore...

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