From the days of the men on Madison Ave to today’s social media strategist, the marketer’s role over the last few decades has changed drastically. Think about the evolution of consumer...
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From the days of the men on Madison Ave to today’s social media strategist, the marketer’s role over the last few decades has changed drastically. Think about the evolution of consumer...
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Signed, sealed, delivered! What is it about direct mail that continues to drive value and a great experience for customers? According to research, there are several reasons. Read this...
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This week's blog post is contributed by guest writer, Connie Vaughn, Director of Data Science for NaviStone. Connie has worked in data science and analytic marketing for over twenty years...
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It's been said that data is a form of currency in marketing. In this podcast, you'll learn how marketers and technology professionals can begin to not only shift the perception about data...
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It is possible for brands to connect with their customers in a more meaningful way, and create the most effective and responsive program available. Take a minute to learn how marketers can...
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This week's blog post is authored by Larry Kavanagh, Chief Executive Officer at NaviStone. In this blog, Larry discusses the necessary balance of marketing and privacy in today's direct...
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This week's blog post is contributed by guest writer, David Khadem, Vice President of Business Development for NaviStone.
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Data. It’s said to be the DNA of marketing. So much of how marketers plan and execute campaigns is built on the very foundation of data. With innovation, constant evolution and new...
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To truly understand the customer journey, you must first understand consumer intent. By learning what motivates your customers on every step of the customer journey, you are able to...
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