Retargeting has become a staple ingredient to most marketing strategies today. When evaluating your choices of retargeting across channels, be sure to keep these considerations in mind.
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Retargeting has become a staple ingredient to most marketing strategies today. When evaluating your choices of retargeting across channels, be sure to keep these considerations in mind.
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Our guest blogger this week is Olivia Tyson. Olivia is finishing up her Sophomore year at the University of Cincinnati where she is pursuing a major in Arts in Communication with a Minor in...
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Now more than ever, understanding consumer intent and motivation is critical to connecting with your customers. These two assets will push your brand further with brand loyal advocates. Tune into...
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In this podcast, Lori, practicing social distancing, sits in the studio by herself, talking with Angie Arnspiger, NaviStone’s head of Business Development about the need to include a physical...
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What a difference three weeks makes in the fast-moving world of a pandemic. Since originally writing this blog, President Trump has issued a National Emergency, some countries are on full...
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As advertisers, you are spending more than $250B annually to drive consumers to your websites. Once you have successfully driven someone to your site, how will you communicate with them and...
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With the launch of the California Consumer Privacy Act (CCPA) in January, what impact has this had on advertisers and consumers? Get our recap on how the first two months have gone in this week's...
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What is CX and why is it so critical for brands to get it right? Take a minute to learn why 2020 may actually be the "Year of the Customer" in this week's Marketing in a Minute.
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Follow one Data Scientist through his winding journey in analytics. Dave Cameron joined the NaviStone team in January of 2020. He comes to NaviStone bringing over 25 years of experience in data...
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