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31 Jan

NaviStone January News Roundup

Author: Lori Paikin

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Intent Data

As we wrap up the first month in 2018 and review our list of the top five stories published for direct marketers, we are reminded that direct mail remains strong. Check out our January...

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17 Jan

Infographic — Millennials and Direct Mail: A Surprising Love Story

Author: Allen Abbott

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Customer Experience

The Millennial mystique is a constant to advertisers. Who are they? How do they feel about Direct Mail? While half of Millennials say they ignore digital ads, only 15% say they ignore...

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10 Jan

Make Direct Mail a Piece of Your E-Commerce Marketing Mix in 2018

Author: Allen Abbott

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E-commerce Marketing

For many E-commerce marketers, modern day marketing is both a blessing and a curse. There’s never been more ways to reach consumers and drive revenues, but it’s difficult to align all of...

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3 Jan

2018 Brings New Perspectives for Direct Marketers

Author: Allen Abbott

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Intent Data

As we review 2017, we find the year of electric semi-trucks, Artificial Intelligence, the “Me Too” movement and an unforgettable solar eclipse. We can say with certainty the year did not...

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20 Dec

New at NaviStone December 2017

Author: Lori Paikin

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Customer Acquisition

Get the scoop on what's new at NaviStone®

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13 Dec

Marketing in a Minute — Individualizing for Retention

Author: Lori Paikin

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Individualization

Understanding your website intent data is the basis for implementing an individualized customer retention strategy that will drive peak season performance.

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6 Dec

Podcast — The Future of Direct Mail in 2018

Author: Allen Abbott

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Direct Mail

2018 will be the year of direct mail as technology evolves and direct mail becomes part of an individualized customer experience.

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29 Nov

Marketing in a Minute — Reducing the Cost of Reactivation

Author: Lori Paikin

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Intent Data

Reactivation costs can be prohibitive, but by understanding how your customers engage throughout the year, you can keep them active all year long.

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15 Nov

Podcast — The Marketing Your Customers Really Want and the Data that Proves It

Author: Allen Abbott

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Data-Driven Marketing

 Do customer really want to be marketed to? 2 Guys talk about what consumers and customer really want and the data you need to deliver on customer expectations.

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8 Nov

Infographic — 5 Steps to Master the Customer Acquisition Funnel

Author: Allen Abbott

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Customer Acquisition

 

One step to mastering your customer acquisition funnel: invest in an end-to-end omnichannel customer experience. See more in our infographic. 

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