Things in AdTech are changing fast. Our physical world may have come to a screeching halt in the first half of the year, but the online world is still turning. Let us take this opportunity to...
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Things in AdTech are changing fast. Our physical world may have come to a screeching halt in the first half of the year, but the online world is still turning. Let us take this opportunity to...
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At the end of the day, having a complete view of the customer's interactions with your brand and the ability to use the data to drive insights about that customer, will lead to a better customer...
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What a quarter. While most are navigating work from home, helping kids stay on track with online schoolwork and adjusting to how exactly to wear a mask in public, below is a quick overview of the...
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With CCPA enforcement on track for July 1, 2020, let's take some time to rehash ways to build trust with customers when it comes to their data. [Spoiler Alert] In addition to notice and choice, we...
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Have a burning question about Direct Mail that you've been longing to have answered? Ask Zippy! Zippy the Snail has been in the field of marketing since its inception. His wisdom is unmatched to...
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With the concept of CX being relatively new to marketers and referring to the entire experience a customer has with your brand, it is very different from Customer Service. Take a minute to learn...
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In marketing, the practice of retargeting can be executed via digital, email and direct mail. Curious about how they stack up? Check out this Infographic to learn the apples to apples (to apples)...
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Have a burning question about Direct Mail that you've been longing to have answered? Ask Zippy! Zippy the Snail has been in the field of marketing since its inception. His wisdom is unmatched to...
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Retargeting has become a staple ingredient to most marketing strategies today. When evaluating your choices of retargeting across channels, be sure to keep these considerations in mind.
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