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How Marketers Are Dealing with Inflation, Paper Prices and Supply Chain

How Marketers Are Dealing with Inflation, Paper Prices and Supply Chain

In a recent post published by Maggie Korte, we discussed COVID-19’s Impact on Paper, Supply Chain and Marketing. In this article, she broke down some of the reasons behind this issue marketers are dealing with today. As a part two in this conversation, we’ve created a round-up of the top stories that cover this topic as well as inflation and the supply chain issues that are impacting brands and marketers. 

Let’s take a look at the top 4 stories on this topic, aggregated from insightful sources who are shedding light on what is going on and what to prepare for.

How Marketers are Hitting the (re)Target Directly

How Marketers are Hitting the (re)Target Directly

 

Interested in understanding how other marketers are using individualized direct mail retargeting in their marketing mix? Check out the latest research, produced in conjunction with Total Retail, on the role individualized direct mail is playing in marketing playbooks across industries. 

How to Reach the Maximum Audience at the Minimum Price

How to Reach the Maximum Audience at the Minimum Price

When thinking about the key components of a successful marketing campaign, things like Audience, Offer, Creative, Deliverability and Measurement come to mind. Maybe the classic five “P”s come to mind as well: product, price, promotion, place and people. Maybe, it’s the evolved version with the seven “P”s, adding process and performance to the list or the eight “P’s” including positioning? All “P”s aside, maybe it really begins with something else.

Marketing in a Minute — Direct Mail: Measurement

Marketing in a Minute — Direct Mail: Measurement

Every day we take actions, intending to favorably impact our business. In order to know if an action had that desired impact, we need to be able to measure its outcome. Tune into this Marketing in a Minute to learn about the key components to measurement in marketing.

New Report: Hitting the (re)Target Directly

New Report: Hitting the (re)Target Directly

Interested in understanding how other marketers are using individualized direct mail retargeting in their marketing mix? Check out NaviStone's latest research report, produced in conjunction with Total Retail, on the role individualized direct mail is playing in marketing playbooks across industries. 

Podcast by Total Retail Tech Insights featuring NaviStone's VP of Product Management

Podcast by Total Retail Tech Insights featuring NaviStone's VP of Product Management

In this episode of Total Retail Tech Insights, Editor-in-Chief Joe Keenan interviews Jude Hoffner, vice president of product management at NaviStone. Listen as Jude discusses how NaviStone helps retailers quickly target and deploy direct mail campaigns to consumers, how direct mail can tie into customer loyalty and larger transaction plays, and how digital intent data can be leveraged to enhance direct marketing personalization efforts.