NaviStone Blog

Many people narrowly define direct marketing as direct mail, email or DRTV. The truth of the matter is that direct marketing is, as Jessie Kernan, EVP applied data and strategy at RAPP, says, “the focus on individual consumers and using data effectively to know who they are and what they may want.”

Direct marketing has always been data-driven, consumer focused marketing, because the goal was to develop a one-to-one relationship with interested consumers. And while direct marketing is still about building a one-to-one relationship, it has become a conversation between individuals and organizations. Communication now goes two ways, and it’s up to marketers to listen carefully to what consumers want and expect.

This holiday season will be one like we haven’t seen before. Will it look like pre-pandemic, pandemic, or post-pandemic holiday or something entirely different? Here are a few tips to help you through the season.

In this podcast, Lori, still practicing social distancing, sits in the studio by herself talking with NaviStone's Vice President of Business Development, Angie Arnspiger, on the topic of attending in-person marketing events again. Listen in as they discuss the in-person dynamic and key takeaways on what marketers are up to in 2021. 

As with other marketing channels, the cost to execute a direct mail campaign includes several components. You can decide on the right combination of these various elements in order to keep costs low. Here are some of the components to consider when planning out your direct mail campaign costs. 

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The year is officially three quarters of the way through and Q3 has been a busy quarter, below is a summary of the noteworthy articles on all things marketing. 

In part three of our three-part series on the topic of retargeting without third party cookies, we speculate on what the future holds for marketers in a post-cookie world.

As we round the corner into Q4 and enter the most anticipated time of year for D2C marketers, let’s take a look at what the experts are saying about the upcoming 2021 holiday season and how marketers can prepare.

This week's blog post is authored by Jireh Gibson, Sales Development Representative at NaviStone. In this blog, Jireh discusses some examples and benefits of direct mail retargeting.

Retargeting is one of the most used strategies in marketing. The ability to remind your customers of your products after they leave your website can be a powerful tool.  But, how will the loss of third-party cookies impact this way of marketing?