Customer data is at the heart of a data-driven, consumer-focused marketing strategy, and understanding the story behind the data begins by knowing who your customers...
From zero to third party...there are several different flavors of data used in marketing. Whether you're new to data-driven marketing or a seasoned veteran, here is a refresher on the different data types and how it's collected.
Marketing with data has been a critical part of audience strategies for some time now. However, the various types of data that can be used by marketers have evolved over time. And, with all this talk about cookies, it's good to revisit the definition of each type, how the data set is collected and the level of which consumers are aware of this.
Take a few minutes to brush up on the top data types used in marketing below.
Sources:
1.https://go.forrester.com/blogs/straight-from-the-source-collecting-zero-party-data-from-customers/
2.https://www.mparticle.com/blog/first-party-data-zero-party-data-drive-ltv-growth
3.https://www.lotame.com/what-is-second-party-data/
4.https://www.snowflake.com/guides/what-third-party-data
