While there are many contributing factors to maximizing the performance of your direct mail marketing campaigns, if you are not delivering your message to the right audience, you don’t stand a chance. Take a minute and tune into this month's Marketing in a Minute video and learn how putting your audience first is critical to driving strong performance.
This week's blog post is contributed by guest writer, Chloe Cunningham. Chloe is the Sales & Marketing Intern at NaviStone and an Honor student at the University of Cincinnati, Carl H. Lindner College of Business.
Most modern business is built around peak seasons, but consumers aren’t only buying during your peak season. They are buyers all year round. Take a look at how modern CRM strategies are focusing on how to make the most of first party intent data to optimize customer acquisition and reactivation strategies in every season.
Quite often, cost often comes up as a deterrent to direct mail. But you can’t look at cost without looking at response. Take a minute and tune into this month's Marketing in a Minute video about how direct mail is driving the highest response rate when compared to other digital channels.
Gaining additional customers is good for the bottom line, but the reality is that attracting new customers can be costly. It’s all about attracting and converting the right types of customers, which ultimately improves your ROI. And when it comes to customer acquisition, the best place to learn how you can engage and provide valuable marketing to the consumer is with intent data.
The path to customer acquisition can be tricky, but it's one that is well worth investing in. Check out our Infographic below and learn the 5 steps to mastering the customer acquisition funnel.
We have all seen the headlines taking over our feeds and inboxes mourning the Death of the Cookie. I don’t know about you, but I need a little less third-party cookie in my diet right now, or at least I need to read about something else for a while.
Have a burning question about Direct Mail that you've been longing to have answered? Ask Zippy! Zippy the Snail has been in the field of marketing since its inception. His wisdom is unmatched to those other "couriers" out there, and he's about as direct as it gets! Submit your questions to zippy@navistone.com.
This quarter, everyone is talking about the third-party cookie shake up by Google, but that's not the only news worth talking about. Grab your coffee and find the corner of your home where you can catch up on some quick reads.