This quarter, everyone is talking about the third-party cookie shake up by Google, but that's not the only news worth talking about. Grab your coffee and find the corner of your home where you can catch up on some quick reads.
This week's blog post is contributed by guest writer, Chloe Cunningham. Chloe is the Sales & Marketing Intern at NaviStone and an Honor student at the University of Cincinnati, Carl H. Lindner College of Business. She is also a proud member of Generation Z.
From building trust with your customers to providing that feeling of excitement when opening the mailbox, here is a list of our top 10 advantages and benefits of direct mail marketing.
While most retailers did spend more in the critical holiday season on advertising, it doesn’t mean they reached the consumer. Take a minute and tune into this month's Marketing in a Minute video about how incorporating direct mail into your marketing mix drives viewability and action.
In this podcast, Lori, still practicing social distancing, sits in the studio by herself talking with Head of Product at NaviStone, Jude Hoffner and NaviStone's Chief Technology Officer, Tom White, on the topic of the demise of the third party cookie and how it will impact marketing in the future. Hear this expert panel discuss the challenges and opportunities marketers are currently facing.
You've heard us say it before and we're saying it again in 2021...direct mail still isn't dead, and we're here to tell you why. Check out the stats and facts on how we know direct mail is alive and well.
Marketing campaigns that use a combination of direct mail and digital mail will help lead to higher response rates compared to those that only choose digital mail. The same can be said for fundraising in the non-profit sector. Contrary to popular belief, some of the best fundraising software comes with nonprofit direct mail functionality. Instead of limiting your organization’s communication methods to only direct mail or email, consider a combination of the two in order to drive better results. Check out the below list of tips to strategize your nonprofit ogranization’s next direct mail campaign.
When we think about customer experience (CX), we often think about how we can use automation to improve the experience. Automation is an important piece of CX, but don’t forget about the impact of the human touch. Take a minute to learn about how important human interaction is to your customer.
In honor of Data Privacy Day on January 28th, check out this week's tips on the dos and don'ts of consumer privacy. When has consumer privacy ever been more at the forefront than it is today? Between the ability to post information as fact across social networks, increasing occurrences of identity theft and periodic data breaches, consumer privacy and the protection of it has never been more topical.
There is no question about the role data plays in the optimization of marketing today. But, most marketers don't realize the huge opportunity available when taking their data-driven approach one step further, from personalization to individualization. The more you understand about your customer, the better you can address them and the better results you'll see. Check out our infographic which outlines the differences between personalization and individualization.