In the thirteenth episode of 2 Guys and Some Data, Allen and Larry discuss the challenges marketers face with peak season marketing and how intent data can help optimize...
As consumers, we all know the benefits of working with Amazon. Amazon wants to be everything to everyone…and they are. Amazon is not always the first place I go when looking for a specific item, but inevitably, I end up there. Why? Maybe for more extensive browsing. Maybe for price comparisons. Maybe, and in many instances, to buy. After all, I can find what I need at a competitive price, get free and fast shipping and returns are easy.
But is the experience the same for the many, many, retailers partnering with Amazon? 
