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Working with Amazon: Top Considerations

Lori Paikin
Lori Paikin August 12, 2020 2 min
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Amazon

As consumers, we all know the benefits of working with Amazon. Amazon wants to be everything to everyone…and they are. Amazon is not always the first place I go when looking for a specific item, but inevitably, I end up there. Why? Maybe for more extensive browsing. Maybe for price comparisons. Maybe, and in many instances, to buy. After all, I can find what I need at a competitive price, get free and fast shipping and returns are easy.

But is the experience the same for the many, many, retailers partnering with Amazon? Amazon Considerations

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Related Topics

  • Consumer-Focused Marketing
  • Data-Driven Marketing
  • Intent Data
  • Responsible Marketing
  • Intent Marketing
  • E-commerce Marketing
  • consumer data
  • Data
Lori Paikin
Lori Paikin

Lori Paikin is a 20 year veteran of the direct mail and digital industry’s. She started her career on the list management and list brokerage side of the industry before joining Abacus in 1993. Lori led the expansion of the sales and account managements teams through the acquisition with DoubleClick before leaving in 2005 to join Next Action / Datalogix. In her role with DLX, Lori was GM of the retail vertical supporting sales, client services, marketing and product. Lori joined the NaviStone team in a consulting capacity in 2016 before joining full time as Chief Revenue Officer, this past March.


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