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Marketing in a Minute — Intent & Motivation: The Key to Connections

Intent & Motivation-1
Lori Paikin
Lori Paikin January 16, 2019 1 min
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Intent & Motivation-1

Understanding consumer intent and motivation is critical to connecting with your customers. These two assets will push your brand further with brand loyal advocates. Tune into this Marketing in a Minute to learn about why the data behind intent and motivation shouldn't be missed in your marketing today.

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(Marketing in a Minute Transcription)

Consumer connections are at the core of customer loyalty. Understanding intent and motivation are at the core of consumer connections. 

It’s about understanding the mindset of someone simply gathering information for a future purchase or for a need-to-know moment. And, it’s not just about whether someone is ready to buy or not; it’s about the motivation behind the purchase. 

There is a difference between the newly married couple buying housewares for their new home and the couple recently divorced buying the same products. There is a difference between the man buying a suit for work and the man buying a suit for his son’s wedding.

Data is at the core of intent. 

Consumers are sharing more and more data every day. They are telling us what they want, when they want it and why they want it and they are doing it with the belief that it will be used to provide relevant experiences. 

A business that is able to analyze intent and act immediately will not only attract most of those consumers, but they’ll be able to convert those individuals into long-term, loyal brand advocates.


Related Topics

  • Consumer-Focused Marketing
  • Data-Driven Marketing
  • Intent Data
  • Intent Marketing
  • Individualization
  • Customer Experience
  • consumer data
  • Data
Lori Paikin
Lori Paikin

Lori Paikin is a 20 year veteran of the direct mail and digital industry’s. She started her career on the list management and list brokerage side of the industry before joining Abacus in 1993. Lori led the expansion of the sales and account managements teams through the acquisition with DoubleClick before leaving in 2005 to join Next Action / Datalogix. In her role with DLX, Lori was GM of the retail vertical supporting sales, client services, marketing and product. Lori joined the NaviStone team in a consulting capacity in 2016 before joining full time as Chief Revenue Officer, this past March.


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