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The Digital to Print Revolution

Digital to Print Revolution_v1-2
Lori Paikin
Lori Paikin August 29, 2018 1 min
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Digital to Print Revolution_v1-2

The “print to digital” paradigm that has existed for decades focused on how direct marketing efforts were used to drive digital sales success. But with the influx of data available to marketers, there’s good reason to rethink this old marketing model. Yes, consumers spend more time online now than ever before, but they’ve already become numb to incessant advertising, which has led them to tune out many forms of online promotions.

The new digital to print paradigm is asking CMOs to rethink data sources and how best to use the insights gathered from this data. Online browsing behavior is just one source for how shoppers interact with your company. The ability to integrate consumer data – from browsing to social to CRM – is transforming data-driven marketing today. Never before have marketers been able to see such a complete picture of the consumer’s path to purchase and to understand what is truly motivating them to buy.

It’s time to take data-driven marketing offline. Discover where data-driven marketing is headed, what it means for you and what ground-breaking ways marketers are taking data from digital to print in the infographic below.

NaviStone Infographic Logo-1

 The Digital to Print Revolution_v2

Direct Mail + Digital Marketing = Better Together


Related Topics

  • Direct Mail
  • Consumer-Focused Marketing
  • Direct Marketing
  • Data-Driven Marketing
  • Intent Data
  • Intent Marketing
  • Customer Journey Mapping
  • Individualization
  • Data
Lori Paikin
Lori Paikin

Lori Paikin is a 20 year veteran of the direct mail and digital industry’s. She started her career on the list management and list brokerage side of the industry before joining Abacus in 1993. Lori led the expansion of the sales and account managements teams through the acquisition with DoubleClick before leaving in 2005 to join Next Action / Datalogix. In her role with DLX, Lori was GM of the retail vertical supporting sales, client services, marketing and product. Lori joined the NaviStone team in a consulting capacity in 2016 before joining full time as Chief Revenue Officer, this past March.


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