Retargeting is one of the most used strategies in marketing. The ability to remind your customers of your products after they leave your website can be a powerful tool. But, how will the loss of third-party cookies impact this way of marketing?
This week's blog post is contributed by guest writer, Chloe Cunningham. Chloe is the Sales & Marketing Intern at NaviStone and an Honor student at the University of Cincinnati, Carl H. Lindner College of Business.
The word creative encompasses a lot, but simply put, it is the visual representation of your brand. Take a minute and tune into this month's Marketing in a Minute video and learn how, when done right, creative can be critical to driving strong marketing performance.
From zero to third party...there are several different flavors of data used in marketing. Whether you're new to data-driven marketing or a seasoned veteran, here is a refresher on the different data types and how it's collected.
As we pass the halfway check point of the year, for marketers, the momentum is just beginning. In a blink, the holiday season will be here. And, we all know 2020 was unprecedented, but enough about that. Let’s focus on the big shifts that we have seen so far in 2021.
Have a burning question about Direct Mail that you've been longing to have answered? Ask Zippy! Zippy the Snail has been in the field of marketing since its inception. His wisdom is unmatched to those other "couriers" out there, and he's about as direct as it gets! Submit your questions to zippy@navistone.com.
In this week's blog, Dionne Mejer, interviews NaviStone's Chief Revenue Officer, Lori Paikin. Listen in as she discusses her experience in the marketing industry and some of her tried and true tips to selling success.
Wow, 2021 is flying by. I think it’s the momentum in business that we are experiencing at NaviStone and all the good news we are hearing about from our clients. I am seeing close to a dozen job openings a day in my LinkedIn feed, people are sharing stories of travel they have booked for the summer and of getting together with friends and family. It’s hard to believe we will be launching into Q3 in just a couple of weeks. A lot has happened over the past 3 months, here is a quick roundup of articles you may have missed.
We are halfway through an unprecedented year which followed another unprecedented year and consumers are ready to shop, travel and bounce back from a year in hiding. Take a look at our summary of 2021 consumer spending trends that are helping coin the term "The Roaring Twenties" of the 21st Century.