Step into the marketing arena, where the competition is as fierce as a fourth-quarter showdown, and the stakes are higher than a Hail Mary pass. As the Big Game Sunday...
There is no question about the role data plays in the optimization of marketing today. But, most marketers don't realize the huge opportunity available when taking their data-driven approach one step further, from personalization to individualization. The more you understand about your customer, the better you can address them and the better results you'll see. Check out our infographic which outlines the differences between personalization and individualization.
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