NaviStone, the leader in transforming web browsers into high-response direct mail audiences, has been recognized for its innovation and technology by the...
In this episode of Total Retail Tech Insights, Editor-in-Chief Joe Keenan interviews Jude Hoffner, vice president of product management at NaviStone. Listen as Jude discusses how NaviStone helps retailers quickly target and deploy direct mail campaigns to consumers, how direct mail can tie into customer loyalty and larger transaction plays, and how digital intent data can be leveraged to enhance direct marketing personalization efforts.
Podcast by Total Retail Tech Insights featuring NaviStone's VP of Product Management
In this episode of Total Retail Tech Insights, Editor-in-Chief Joe Keenan interviews Jude Hoffner, vice president of product management at NaviStone, a data-driven marketing technology solution turning website visitors into direct mail buyers. Hoffner discusses his career experience in direct marketing, NaviStone's offerings that combine digital retargeting with direct mail, and key takeaways about how direct mail is effectively being used by brands to retarget online shoppers. He also offers highlights and tips from NaviStone's new research report, Hitting the (re)Target Directly: Analyzing the Role Direct Mail Can Play in an Effective Digital Retargeting Strategy, produced in conjunction with Total Retail. He shares the methodology used to collect the research data, and how the data shows that the conversion rate and return on investment from direct mail outpaces that of nearly every digital marketing channel.
Grab your earbuds and listen to the podcast here.