USPS Discounts that Marketers Should Know


Calling all marketers! The time is right to seize these exclusive opportunities offered by USPS. Get ready to take advantage of these unique 2023 discounted promotions from USPS. Check the top USPS discounts.

2023 Personalized Color Transpromo Promotion

This specific USPS discount specializes in Transpromo Promotion while adding value to First-Class service by encouraging mailers of bills and statements to include color marketing messages to improve customer interaction. Additionally, mailers can enjoy an extra 1% discount when incorporating reply mail. This discount ranges from 3% — 4% depending on options. Registration is going on until July 31, 2023. For more information click here.

2023 Tactile, Sensory, & Interactive Mailpiece Engagement Promotion

The USPS is giving a special discount on this by inspiring mailers to boost customer engagement and explore creative innovations in paper and stock, substrates, inks, interactive elements, and finishing techniques. Take advantage of this 5% discount the USPS is offering. This incentive goes until July 31, 2023. For more information, click here.

2023 Emerging & Advanced Technology Promotion (now including Mobile Shopping)

The 2023 Emerging and Advanced Technology (now including Mobile Shopping) Promotion invites mailers to embrace the power of cutting-edge technologies, including Enhanced Augmented Reality, Mixed Reality, Virtual Reality, NFC, Video in Print, and mail integration with voice assistants (basic and advanced) or mobile technologies. By leveraging these innovations, businesses can offer customers convenient and seamless online shopping experiences. This discount ranges from 3% — 4% depending on options. This USPS discount goes on until November 30, 2023. For more information, click here.

2023 Reply Mail IMbA Promotion

The 2023 Reply Mail IMbA Promotion incentivizes QBRM and High Volume QBRM customers to embrace IMbA (Intelligent Mail barcode for Reply Mail). To participate, customers need to enroll in IMbA and utilize either a static or serialized barcode. This USPS discount varies from 3% - Static Barcodes or 6% - Serialized Barcodes. The USPS runs this incentive until December 31, 2023. For more information, click here.

2023 Informed Delivery Promotion

The Informed Delivery® Promotion (ID Promotion) offers mailers a unique opportunity to leverage USPS's Informed Delivery omni-channel feature. To participate, mailers can create Informed Delivery campaigns through the Mailing Campaign Portal or submit their campaign elements via eDoc submission. Meeting the ID Promotion requirements grants mailers a 4% discount on their postage at the time of mailing. Additionally, for the 2023 ID Promotion, eDoc submitters can qualify for an additional 0.5% incentive on successfully processed postage statements. Registration ends on December 31, 2023 For more in-depth information on the ID Promotion click here.

USPS Retargeting Promotion: Get Ahead of Holiday Planning


USPS is offering an amazing opportunity with their 2023 Retargeting Promotion this fall. And with NaviStone, you can make the most of this offer and save big on your holiday campaigns! Take advantage of this exclusive opportunity and get ready to elevate your holiday campaigns and achieve remarkable results while saving money. This USPS discount is active until November 30, 2023. Learn more about the USPS Retargeting Mailing Promotion here.

As we conclude this blog, we hope you are as excited as we are about the fantastic opportunities the USPS has in store for marketers. With the 2023 promotions offering valuable discounts and incentives, it's the perfect time to elevate your marketing strategies and unlock the full potential of your campaigns. Don't miss out on this golden chance to optimize your marketing budget and achieve remarkable results.