Skip to Content NaviStone logo NaviStone logo
  • Solutions
    • Solutions
      • Prospect Find new customers with advanced data targeting lookalike clients.
      • Retain Leverage real-time data to boost loyalty and retention.
      • Maximize Re-engage visitors with precise timing and effective retargeting.
    • Industries
      • Travel and Hospitality
      • Retail
      • Beauty and Wellness
      • Apparel and Accessories
      • Home Services
    NaviStone Customers

    Discover how top companies use NaviStone to power their marketing.

    Read Success Stories
  • Products
    • Lookalike Audiences Enhance customer acquisition by identifying high-potential prospects, boosting response rates, and lowering advertising costs.
    • Retargeting Postcards Double the performance of your direct mail retargeting.
    • Amplify Recognize unknown visitors who are actually customers. Add 20-40% to your ESP/CRM campaigns.
    • IQ Mail Retain customers with personalized, timely messages for those opting out of digital channels.
  • Resources
  • Agency Partners
  • About
Get Started
All Posts
  • Direct Mail

The Postal Rebate Program

Lori Paikin
Lori Paikin November 08, 2023 2 min
Share this post

Subscribe Here!

Blog Images (1)

In 2022, we saw marketers starting to shift their digital marketing budgets to direct mail solutions. This trend has been holding steady as the digital marketing landscape continues to be more crowded and less predictable than traditional offline marketing channels.[1] We also continue to see response rates of 4.4% via direct mail vs .12% via email and other online channels.

While direct mail response rates remain strong, we do see cost increases in postage. The USPS, however, has continued to offer mailers incentives to mail - despite rising postal rates. This year alone, our clients have benefited from postal discounts from programs like the tactile, sensory, and interactive mail piece engagement promotion, the emerging and advanced technology promotion, the reply mail IMbA promotion, the informed delivery promotion, and the retargeting promotion.



 

In 2024, in addition to continuing to offer many of these discount programs, the USPS is further incentivizing advertisers to take advantage of the impressive direct mail response rates by also offering a different type of promotion: The 2024 Postal Rebate Program. And, these programs can be combined to maximize your savings.

Through this postal rebate program, qualified mailers will receive “postage credits” equal to a 30% discount or $0.11 per piece on first class postage. This credit will be put in your postal account to be applied to future mailings.

In order to qualify, certain criteria must be met. Mailers that mail more than 1 million pieces of first-class direct mail annually and increase their mailed volume over an established baseline period (October 1, 2022 – September 30, 2023) will be eligible to receive a rebate on the incremental volume above the baseline volume. If you mailed 1MM postcards this year and mail 1.3MM postcards next year, the additional 300k pieces of first-class mail will drive a postal credit of $33k.

This type of program directly encourages advertisers to mail more and creates the ability to test more direct mail programs that can lead to on-going revenue streams: postcard retargeting, triggered direct mail, email unsubscriber programs, different formats, and versioning. All first-class presort letters, postcards and flats will qualify for the rebate.

Volumes will be calculated, and postal credits can be accrued starting in July and then quarterly after that (in October and January.) Once postal credits are deposited into your account, they can be used as early as the following month or as late as December 31, 2025.

Registration begins mid-November and runs through June 2024.

If you are interested in learning more about how you can benefit from this and other USPS postage discounts, reach out to your NaviStone rep or contact us to schedule a call today.

 

 


Related Topics

  • Direct Mail
  • Direct Marketing
  • Data-Driven Marketing
  • E-commerce Marketing
  • Customer Acquisition
Lori Paikin
Lori Paikin

Lori Paikin is a 20 year veteran of the direct mail and digital industry’s. She started her career on the list management and list brokerage side of the industry before joining Abacus in 1993. Lori led the expansion of the sales and account managements teams through the acquisition with DoubleClick before leaving in 2005 to join Next Action / Datalogix. In her role with DLX, Lori was GM of the retail vertical supporting sales, client services, marketing and product. Lori joined the NaviStone team in a consulting capacity in 2016 before joining full time as Chief Revenue Officer, this past March.


Related Posts

Effective Postcards 2
Direct Mail 2 min
Top 10 Tips for Creating the Most Effective Postcard
Web powered versus programmatic
Direct Mail 2 min
What is Programmatic Direct Mail?
Direct Mail 2 min
Ask the Snail! Data Privacy
See more posts

Comments

NaviStone logo
  • Company
    • About Us
    • Careers
  • Resources
    • Blog
    • Success Stories
Follow
FSC
© 2025 All rights reserved.
  • Privacy Policy