Skip to Content NaviStone logo NaviStone logo
  • Solutions
    • Solutions
      • Prospect Find new customers with advanced data targeting lookalike clients.
      • Retain Leverage real-time data to boost loyalty and retention.
      • Maximize Re-engage visitors with precise timing and effective retargeting.
    • Industries
      • Travel and Hospitality
      • Retail
      • Beauty and Wellness
      • Apparel and Accessories
      • Home Services
    NaviStone Customers

    Discover how top companies use NaviStone to power their marketing.

    Read Success Stories
  • Products
    • Lookalike Audiences Enhance customer acquisition by identifying high-potential prospects, boosting response rates, and lowering advertising costs.
    • Retargeting Postcards Double the performance of your direct mail retargeting.
    • Amplify Recognize unknown visitors who are actually customers. Add 20-40% to your ESP/CRM campaigns.
    • IQ Mail Retain customers with personalized, timely messages for those opting out of digital channels.
  • Resources
  • Agency Partners
  • About
Get Started
All Posts
  • Direct Mail

Top 10 Tips for Creating the Most Effective Postcard

Effective Postcards 2
Lori Paikin
Lori Paikin May 16, 2018 1 min
Share this post

Subscribe Here!

Effective Postcards 2

As we use direct mail for individualized outreach to customers and prospects, best practices for targeting via individualized postcards continue to evolve. 

Top 10 Tips for Creating the Most Effective Postcard

On two sides of 4 ¼ x 6 inch postcard, you can share a lot of information. With targeting being the most important component of any marketing campaign, be sure your creative speaks to that audience. Use people and lifestyle imagery versus stand alone products to enable a deeper personal connection. Communicate to consumers like you are a friend and build a meaningful conversation with them. Create a captivating headline (and subheads), and make sure it is prominent. Consistent with all marketing, state the benefits versus the features of the product. And, don’t forget to tell the consumer who you are (logo placement) and what action you want them to take (CTA).

The real estate on the back of the postcard is just as important, if not more important than the front. Postal carriers will deliver back-side up, so this is what the consumer sees first. Start telling your story with the very first exposure. Are promotions necessary? They could definitely help but more important than promotions is maintaining brand consistency. If you are a promotional offer, offer a promotion. If you aren’t, then don’t. Send first-class mail. And of course, make sure they know how to reach you.

Take a look at the below infographic for more pointers on creating the most effective postcard for driving sales.

NaviStone Infographic Logo.png

Front side:

Effective Postcards-1

Back side:

Effective Postcard Tips_back side-1

New call-to-action


Related Topics

  • Direct Mail
  • Direct Marketing
  • Programmatic Postcards
  • Individualization
  • E-commerce Marketing
  • Customer Experience
Lori Paikin
Lori Paikin

Lori Paikin is a 20 year veteran of the direct mail and digital industry’s. She started her career on the list management and list brokerage side of the industry before joining Abacus in 1993. Lori led the expansion of the sales and account managements teams through the acquisition with DoubleClick before leaving in 2005 to join Next Action / Datalogix. In her role with DLX, Lori was GM of the retail vertical supporting sales, client services, marketing and product. Lori joined the NaviStone team in a consulting capacity in 2016 before joining full time as Chief Revenue Officer, this past March.


Related Posts

Data and Tech-1
Consumer-Focused Marketing 1 min
Marketing in a Minute: Personalization through Data & Technology
Consumer-Focused Marketing 1 min
How Marketers are Hitting the (re)Target Directly
Consumer-Focused Marketing 1 min
New Report: Hitting the (re)Target Directly
See more posts

Comments

NaviStone logo
  • Company
    • About Us
    • Careers
  • Resources
    • Blog
    • Success Stories
Follow
FSC
© 2025 All rights reserved.
  • Privacy Policy