NaviStone’s commitment to consumer privacy is a core building block of our business. In fact, we built the business with consumer privacy front of mind. Consumers want relevant advertising and information about products. However, to provide information that is relevant and useful, advertisers need to know what consumers are truly interested in, without compromising privacy. NaviStone has designed a marketing platform that protects consumer privacy while helping clients deliver more relevant advertising that consumers can use.
We require our clients to adhere to the strictest privacy guidelines as well. All customers have contractually agreed to the following requirements including: compliance with all applicable legal requirements under international, U.S., and state laws (including those of the State of California), full disclosure of how visitor data is collected by NaviStone and how it may be combined with other data including names and addresses from third-party databases for purposes of direct mail advertising, publishing instructions on how to prevent cookies from being placed on the visitor's computer, and links to additional information concerning opting-out of cookie-based advertising and other resources for opting out of advertising.
What NaviStone Does:
NaviStone models the browsing behavior of website visitors to determine which of those browsers might be interested in purchasing the advertiser’s product or service. We then use third-party data partners to connect the visitor ID to a name and address, which is forwarded directly to the advertiser's printer or data services provider for inclusion in the mailing event. Neither NaviStone nor the advertiser takes possession of the name and address of the site visitor, assuring the anonymity of the website browser.
What NaviStone Does Not Do:
NaviStone does not capture visitor name and address information. Our data partners, who provide the name and address information to our clients’ third-party printer or mailing services company, do not have access to any of the behavioral data that NaviStone uses to build our models. This patent-pending "double blind" marketing platform assures that no single party possesses both name and address and behavioral data, providing enhanced privacy protection and data security to all involved .
How Does NaviStone Work?
When an advertiser creates a campaign, NaviStone selects the visitors most likely to respond to that campaign, and sends their visitor IDs, stripped of the behavioral browsing data, to an outside data partner who connects the IDs with postal addresses. That information is then sent to a printer to be included, with other recipients, in an advertiser’s direct mail campaign. Each clients data is stored separately in a secure environment and used for the sole purpose of that client. Such data is not shared with NaviStone's other clients, directly or indirectly. Additionally, the consumer’s name and address is never disclosed to either NaviStone or the advertiser, and the advertiser never learns their identity or their interests, unless they make a purchase and voluntarily provide their name and address.
Consumers who do not wish to receive direct mailings, and opt out by putting their name on the “do not mail” list maintained by the Direct Marketing Association, do not receive any direct mail campaigns from NaviStone’s clients.
NaviStone adhere's to all privacy regulations and is GDPR and CCPA compliant.
Learn more about how it works here.