how it works

How It Works

How NaviStone® Works

Are you looking for a new additive opportunity in your direct marketing customer acquisition and reactivation programs? If the traditional approach of transaction history via in-house segmentation, list brokers and database co-operatives is not adding up to a desirable outcome for your mailing efforts, NaviStone® can help. Our affordable solution will help you identify first-party prospects and reactivation targets to include in direct mail campaigns. By collecting unique names from website visitors who have "raised their hands" or shown intent to buy, NaviStone's® proprietary technology will increase direct marketing results and expand program reach.

1

Insert One Line of Code
on Each Webpage

We'll provide you and your IT team with a short tracking code (and instructions) to insert on each page of your website. After a brief quality control review, data collection immediately begins.

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2

Identify Engaged
Website Visitors

Data is stored in a secure environment specifically dedicated to your company's information. Website visitors are identified as direct marketing prospects and reactivation targets based on their level of engagement on your site, as identified by unique algorithms developed by our data scientists.

Identify Engaged Website Visitors
3

Collect Verified
Names and Addresses

When unidentified website visitors show an intent to purchase based on the modeling process described above, NaviStone® will securely collect postal names and addresses to include in your direct marketing prospecting and reactivation programs.

Collect Verified Names and Addresses
4

Expand
Use and Repeat

NaviStone® will continue to track website behavior to identify new, unique prospects and reactivation targets so you can rinse and repeat this unique process for success time and time again.

Expand  Use and Repeat

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