How It Works

How NaviStone® Works

By selecting your website visitors who have “raised their hands” or shown intent to buy, NaviStone's® proprietary technology will enhance your marketing efforts by expanding the reach of your direct marketing program and increasing the results. Our cost-effective solutions will help you uncover first-party prospects and reactivation targets to include in direct mail programs in a privacy safe way.

Insert One Line of Code on Each Webpage

1. Insert One Line of Code on Each Webpage

We'll provide you and your IT team with a short matching code (and instructions) to insert on each page of your website. Without compromising consumer privacy, data collection begins immediately and is reviewed for quality by our staff.

Identify Engaged Website Visitors

2. Identify Engaged Website Visitors

Data is stored in a secure environment specifically dedicated to your company's information. Website visitors are scored on their likelihood to respond to direct mail by unique algorithms developed by our data scientists.

Identify Verified Names and Addresses

3. Identify Verified Names and Addresses

When website visitors show an intent to purchase based on the modeling process described above, NaviStone® will secure privacy compliant names and addresses to include in your direct marketing prospecting and reactivation programs. We adhere to the strictest data privacy laws and guidelines to protect both client and consumer data. To read more on NaviStone's committment to consumer privacy click here.

Use,  Expand,  and Repeat

4. Use, Expand, and Repeat

NaviStone® will continue to uncover new, unique prospects and reactivation targets so you can expand and optimize your campaigns by marketing with relevant content while boosting response rates and return on ad spend.

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