Until today, retargeting previously unidentifiable website shoppers
NaviStone® Prospecting is a unique source of new names for your business based on meaningful visitor engagement with your brand on your website. We match 60-70% of your previously unidentifiable site traffic to Postal names and
NaviStone® Reactivation identifies customers browsing your website who would not be selected to receive a direct mail piece based on traditional transaction data. When mailed, these active browsers have performed significantly better than all other reactivation segments. You send us the house file names you plan to mail, and we send back highly productive, incremental segments to add to your campaign.
