NaviStone® Prospecting provides a unique source of new names for your business based on meaningful visitor engagement with your brand on your website. In a privacy compliant way, we match 60-70% of your site traffic to Postal names and addresses for use in your direct mail campaigns. Our low duplication rate against other outside lists (5-10%) indicates that we are truly helping our clients beat their competitors to the mailbox and create new customers.
NaviStone® Reactivation uncovers customers browsing your website who would not be selected to receive a direct mail piece based on traditional transaction data. When mailed, these active browsers perform significantly better than all other reactivation segments. You send us the house file names you plan to mail, and we send back highly productive, incremental segments to add to your campaign.
Until today, retargeting website shoppers was limited to low-impact, low-response digital display ads. Now, NaviStone® offers a turn-key Postcard program that allows you to reach out to prospects and existing customers via the power of direct mail.
With NaviStone® Amplify boost the performance of your current customers by enhancing the known data with your customers’ purchase intent data. Amplify each record and intensify your internal selections, modeling and overall segmentation strategy.
