The NaviStone® suite of products enables marketers to powerfully leverage the wealth of website visitor browsing data that shoppers leave behind every minute of every day. This data tells a story of “intent,” intent that can be used to craft valuable marketing messages to convert previously unidentifiable website visitors with high-response direct mail.
NaviStone® provides both accurate Postal names and addresses, along with intelligence garnered from visitor behavior patterns, to reach out to a unique set of prospects and lapsed customers that other audience providers are unable to deliver. The end result? Our clients gain insights into where web visitors are on the path to purchase, allowing them to deliver tailored direct marketing mail pieces that consistently “close the deal.”
Until today, retargeting previously unidentifiable website shoppers
NaviStone® Prospecting is a unique source of new names for your business based on meaningful visitor engagement with your brand on your website. We match 60-70% of your previously unidentifiable site traffic to Postal names and
NaviStone® Reactivation identifies customers browsing your website who would not be selected to receive a direct mail piece based on traditional transaction data. When mailed, these active browsers have performed significantly better than all other reactivation segments. You send us the house file names you plan to mail, and we send back highly productive, incremental segments to add to your campaign.