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Retargeting via Direct Mail

The NaviStone® suite of products enables marketers to powerfully leverage the intent data of website visitors to convert them to customers, without compromising consumer privacy.  This data tells a story of "intent", intent that can be used to craft valuable marketing messages and drive demand through the high-response channel of direct mail.  

NaviStone® provides accurate postal names and addresses, along with intelligence garnered from visitor behavior patterns, to reach out to a unique set of prospects and lapsed customers that other audience providers are unable to deliver, all in a privacy compliant way. The end result? Our clients gain insights into where web visitors are on the path to purchase, allowing them to deliver tailored direct marketing mail pieces that consistently “close the deal.”

 

Audience

At the end of the day, it is all about marketing to audiences that are showing intent and ready to transact with your brand. Match 60-70% of your site traffic to postal names and addresses for retargeting via direct mail. Whether executed daily, weekly or for a scheduled mailing event, these audiences – your audiences - will respond. Execute through your printer of choice with a personalized direct mail piece by using NaviStone audiences for prospecting and reactivation.

 

prospecting

NaviStone® Prospecting
NaviStone® Prospecting provides a unique source of new names for your business based on meaningful visitor engagement with your brand on your website. In a privacy compliant way, we match 60-70% of your site traffic to Postal names and addresses for use in your direct mail campaigns. Our low duplication rate against other outside lists (5-10%) indicates that we are truly helping our clients beat their competitors to the mailbox and create new customers.
reactivation
 
NaviStone® Reactivation
NaviStone® Reactivation allows you to reach customers browsing your website who would not be selected to receive a direct mail piece based on traditional transaction data. When mailed, these active browsers have performed significantly better than all other reactivation segments.  You send us the house file names you plan to mail, and we send back highly productive, incremental segments to add to your campaign.

 

Media

Looking for a turnkey solution? Utilize our postcard program to retarget site visitors via the power of direct mail. Postcard content is tailored to the individual shopper and mailed 1st class within 24 hours of that site visit.

personalized-postcards

NaviStone® Personalized Postcards

Until today, retargeting website shoppers was limited to low-impact, low-response digital display ads. Now, NaviStone® offers a turn-key Postcard program that allows you to reach out to prospects and existing customers via the power of direct mail. 

 

Enhancement

Amplify Icon

With NaviStone® Amplify boost the performance of your current customers by enhancing the known data with your customers’ purchase intent data. Amplify each record and intensify your internal selections, modeling and overall segmentation strategy.

 

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By matching site visitors, who have raised their hand and shown intent to buy, with their postal addresses, NaviStone’s patent-pending technology enables you to enhance the effectiveness of your marketing programs and increase results. Our cost-effective solutions help uncover first-party prospects and lapsed customers to include in direct mail programs in a privacy safe way.

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