Consumer Privacy

NaviStone's Commitment to Consumer Privacy

NaviStone’s commitment to consumer privacy is a core building block of our business. Consumers welcome relevant advertising about the products and services they are interested in, provided it is done in a way that does not compromise their privacy.
NaviStone has designed a marketing technology platform that protects consumer privacy while helping brands deliver the more relevant advertising that consumers have become accustomed to.
Behavioral Data and Consumer Privacy

Privacy Guidelines:

We require our clients to adhere to the strictest privacy guidelines. All customers have contractually agreed to: comply with all applicable legal requirements under international, U.S., and state laws,  fully disclose how visitor data is collected by NaviStone and how it may be combined with other data including names and addresses from third-party databases for purposes of direct mail advertising, publishing instructions on how to prevent cookies from being placed on the website visitor's computer, and provide multiple ways for consumers to opt out of cookie-based advertising, including sharing links to additional information for opting out of advertising. 


What NaviStone Does:

NaviStone models the browsing behavior of website visitors to determine which of those browsers are most likely to purchase the advertiser’s product or service. We then use third-party data partners to connect the visitor ID to a name and address. Our platforms API connects to our print network where names and addresses are used for direct mail execution. Browsing data is used solely on behalf of the advertiser for the purpose of scoring their website visitors. Neither NaviStone nor the advertiser takes possession of the name and address of the site visitor, assuring the anonymity of the website browser.


What NaviStone Does Not Do:

NaviStone does not capture visitor name and address information. Our data partners, who provide the name and address information to our clients’ third-party printer or mailing services company, do not have access to any of the behavioral data that NaviStone uses to build our models. Our double-blind patented technology assures that no single party possesses both name and address and behavioral data, providing enhanced privacy protection and data security to all involved. Data is never shared, combined, sold, or made available to anyone other than the advertiser. 


How Does NaviStone Work?

The NaviStone JavaScript is placed on the advertiser’s website and creates a first party cookie (visitor ID) that is placed on the consumers computer when they visit the website. Using the browsing data for each website visitor, the visitor IDs are modeled and scored. NaviStone selects the highest scoring visitors that are most likely to transact with the brand. After establishing groups (audiences) based on that behavioral data, browsing data is discarded and visitor IDs are sent to our match partner network. Our match partners connect the IDs with postal addresses which are then sent to a printer for direct mail execution.
Each client’s data is stored in a secure environment and used for the sole purpose of that client.  Such data is not shared with NaviStone's other clients, directly or indirectly.  Additionally, the consumer’s name and address are never disclosed to either NaviStone or the advertiser, and the advertiser never learns their identity or their interests, unless they make a purchase and voluntarily provide their name and address. 
Learn more about how it works here


Consumer Control

Consumers who do not wish to receive direct mailings and opt out by putting their name on the “do not mail” list maintained by the Direct Marketing Association, will not receive any direct mail campaigns from NaviStone’s clients. 
NaviStone is CCPA compliant and stays abreast of all state privacy laws to ensure ongoing compliance.
This document was last updated on April 1, 2023.

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