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Why NaviStone

Yesterday's Browsers, Today's Customers

NaviStone is a marketing technology platform. We are dedicated to helping you overcome industry challenges and convert website visitors into delighted customers. The NaviStone solution will allow you to solve your most pressing challenges.

Finding new unique audiences for Customer Acquisition,
Retargeting without third-party cookies,
Offsetting unstable costs (and performance) from digital advertising,
Implementing a true omni-channel solution,
Maximizing the value of your investment in driving site traffic,
Introducing new risk-free marketing programs

When you partner with NaviStone you will get more than direct mail services – and more than automated direct mail execution to your known customers. You will get more than digital retargeting - more deliverability, more viewability and more responses.

We are not a direct mail company, and we are not a digital retargeting company. We are neither and we are both. We are different and we do things differently.

Data Interpretation
Data Interpretation – ESSENTIAL

Not all browsers are the same. Our team are experts in both direct mail and digital marketing and understand that the economics of direct mail are different from other channels. While the notion of serving display ads to all site visitors or emailing everyone you have an email address for is economically viable, when executing direct mail, you must be smarter. Consumers are telling you what they want. By analyzing the clues – intent data - that your website visitors leave behind, our modeling algorithms will identify the consumers with the highest likelihood of responding. These are the consumers to mail.

Flexible Team
Data Sharing – NEVER

NaviStone will never use your data for any other brand's advertising. We are the only digitally powered direct mail platform that provides incremental audiences for direct mail without requiring data contribution or data sharing. We leverage your data to improve your marketing, not your competitors. 

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Identity Matching – HIGHEST

Not all matches are the same. NaviStone is the only digitally powered direct mail company that leverages a network of match partners and a combination of matching processes, dominated by cookie-based matching and supplemented with IP address matching, to ensure the greatest reach and greatest level of accuracy. The NaviStone technology helps you reach the person you are targeting versus someone who might be the person you are targeting. Match rates range between 60% and 70%.

Privacy Compliant - ALWAYS
Privacy Compliant – ALWAYS

Consumer privacy is at the forefront of everything we do. In fact, there is nothing more important to NaviStone than maintaining that privacy. Through NaviStone’s patented double-blind, technology and safeguarding processes, consumer data is kept safe and anonymous to both advertisers and NaviStone. Unlike other providers, with NaviStone, browsing data resides in an entirely separate physical location than Personally Identifiable Information (PII). We do not maintain an Identity Graph for this very reason. At no point can any partner in the supply chain directly or indirectly associate online and offline data. And, we require all of our customers to contractually commit to maintaining a privacy policy that ensures consumer privacy of notice and choice and adheres to all privacy regulation including CCPA and GDPR.

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NaviStone® Commitment to Clients

    • We do the heavy lifting to make it easy for you to onboard and run "always on" campaigns.
  • We provide strategic recommendations pre-campaign, mid-flight and post-campaign to maximize the likelihood of success.
  • We always treat consumer data with the highest level of integrity and maintain consumer privacy at all times.
  • We judge ourselves on your results. When you succeed, then we succeed.

 

Proudly Serving

NaviStone® is proud to work with marketing professionals at a wide variety of consumer-facing companies.

Automotive
Consumer Goods
Home Services
Financial Services
Retail
Travel & Hospitality

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