Not all browsers are the same. Our team are experts in both direct mail and digital marketing and understand that the economics of direct mail are different from other channels. While the notion of serving display ads to all site visitors or emailing everyone you have an email address for is economically viable, when executing direct mail, you must be smarter. Consumers are telling you what they want. By analyzing the clues – intent data - that your website visitors leave behind, our modeling algorithms will identify the consumers with the highest likelihood of responding. These are the consumers to mail.
NaviStone will never use your data for any other brand's advertising. We are the only digitally powered direct mail platform that provides incremental audiences for direct mail without requiring data contribution or data sharing. We leverage your data to improve your marketing, not your competitors.
Not all matches are the same. NaviStone is the only digitally powered direct mail company that leverages a network of match partners and a combination of matching processes, dominated by cookie-based matching and supplemented with IP address matching, to ensure the greatest reach and greatest level of accuracy. The NaviStone technology helps you reach the person you are targeting versus someone who might be the person you are targeting. Match rates range between 60% and 70%.
Consumer privacy is at the forefront of everything we do. In fact, there is nothing more important to NaviStone than maintaining that privacy. Through NaviStone’s patented double-blind, technology and safeguarding processes, consumer data is kept safe and anonymous to both advertisers and NaviStone. Unlike other providers, with NaviStone, browsing data resides in an entirely separate physical location than Personally Identifiable Information (PII). We do not maintain an Identity Graph for this very reason. At no point can any partner in the supply chain directly or indirectly associate online and offline data. And, we require all of our customers to contractually commit to maintaining a privacy policy that ensures consumer privacy of notice and choice and adheres to all privacy regulation including CCPA and GDPR.
