At NaviStone, we are dedicated to helping you convert web browsers into known, direct mail customers. NaviStone does this by identifying website visitors who have shown intent to buy, modeling through our proprietary algorithms to ensure intelligent marketing and the distribution of individualized direct mail within 48 hours of the consumer’s visit to your website. All of this is done in a privacy compliant way. We strive to forge strong partnerships with each client and provide solutions to fit your specific needs.
Not all browsers are the same. Our team knows both direct mail and E-commerce, and understands that the economics of direct mail are different from other platforms. While the notion of emailing everyone is economically viable, when executing direct mail, you have to be smarter. By analyzing the digital body language of website visitors through data interpretation, we find those consumers with the highest likelihood of responding to direct mail versus mailing to all website visitors.
Not all matches are the same. NaviStone technology helps you reach the person you are targeting versus someone in the same location. NaviStone matches based on cookie versus other methods such as IP Address. Not only are cookies more consumer-friendly offering more privacy controls on how they’re being tracked, they can only be tied to one browser in one device allowing for the most accurate 1:1 match.
Our printer, or yours. At NaviStone, we pride ourselves on our ability to target and reach existing customers and prospects via direct mail within 48 hours of a website visit. This includes the flexibility to print with us, or your printer of choice. Our partnership with you is about providing you with the solutions that fit your needs, whether that be full-service or self-service.
Consumer privacy is at the forefront of everything we do. Through NaviStone’s proprietary technology and safeguarding processes, consumer data is kept safe and anonymous to both advertisers and NaviStone. Anonymous browsing data resides in a separate location than Personally Identifiable Information (PII) versus other providers where both data sets are maintained at same location, putting your data at risk.
NaviStone® is proud to work with marketing professionals at a wide variety of consumer-facing companies.