Skip to Content NaviStone logo NaviStone logo
  • Solutions
    • Solutions
      • Prospect Find new customers with advanced data targeting lookalike clients.
      • Retain Leverage real-time data to boost loyalty and retention.
      • Maximize Re-engage visitors with precise timing and effective retargeting.
    • Industries
      • Travel and Hospitality
      • Retail
      • Beauty and Wellness
      • Apparel and Accessories
      • Home Services
    NaviStone Customers

    Discover how top companies use NaviStone to power their marketing.

    Read Success Stories
  • Products
    • Lookalike Audiences Enhance customer acquisition by identifying high-potential prospects, boosting response rates, and lowering advertising costs.
    • Retargeting Postcards Double the performance of your direct mail retargeting.
    • Amplify Recognize unknown visitors who are actually customers. Add 20-40% to your ESP/CRM campaigns.
    • IQ Mail Retain customers with personalized, timely messages for those opting out of digital channels.
  • Resources
  • Agency Partners
  • About
Get Started
All Posts
  • Direct Mail

[TEST] Farewell Zippy (Clone)

Lori Paikin
Lori Paikin July 05, 2024 1 min
Share this post

Zippy_Baking

To all my loyal followers,

It has been a heck of a year for direct mail! Spending is on track to increase by 3.3% and $1.5 B annually!

And it’s no wonder, as direct mail continues to drive strong performance.

  • 90%+ of direct mail is read.
  • Its average lifespan is 17-20 days.
  • 74% of marketers believe direct mail delivers the best ROI, response rates and conversion rates.[1]
  • Response rates for prospecting and customer focused campaigns respectively, average 5% and 9%.[2]
  • Advertisers see a 40% improvement in performance when combining direct mail with online programs.

 

Additionally, we continue to see innovations in direct mail, making it that much more effective:

  • Informed Delivery
  • Print-on-Demand
  • Triggered Mail
  • And my favorite, Web-Powered Direct Mail

 

This continues to mean great things for marketers!

  • An on-going opportunity to get relevant advertising to consumers when they are ready to buy.
  • No ad blockers or spam filters to contend with.
  • No issues with the loss of third-party cookies when you use first party cookie solutions (like NaviStone!)
  • And, no clutter! Consumers receive <10 pieces of mail daily in comparison to 100+ emails and 1,000+ digital impressions.

 

So as the use of direct mail continues to grow, this “snail” has decided to hang up its mailbag after 34 years! Zipping around to make sure consumers are receiving their targeted, relevant, and highly personalized mail in a timely fashion, is being left to the next generation.

 

It’s been a great ride and I wish you all a prosperous 2024 and beyond!

 

Zippy


Related Topics

  • Direct Mail
  • Direct Marketing
  • Data-Driven Marketing
  • E-commerce Marketing
Lori Paikin
Lori Paikin

Lori Paikin is a 20 year veteran of the direct mail and digital industry’s. She started her career on the list management and list brokerage side of the industry before joining Abacus in 1993. Lori led the expansion of the sales and account managements teams through the acquisition with DoubleClick before leaving in 2005 to join Next Action / Datalogix. In her role with DLX, Lori was GM of the retail vertical supporting sales, client services, marketing and product. Lori joined the NaviStone team in a consulting capacity in 2016 before joining full time as Chief Revenue Officer, this past March.


Related Posts

Direct Mail 1 min
[TEST] What is Direct Mail Retargeting and How Does it Work? (Clone)
Reactivation_Results.png
Direct Mail 1 min
[TEST] Reviving Relationships: The Power of Direct Mail Re-Engaging Customers (Clone)
Reactivation_Results.png
Direct Mail 1 min
[TEST] Revamping Marketing Strategies: Understanding Cart Abandoners (Clone)
See more posts

Comments

NaviStone logo
  • Company
    • About Us
    • Careers
  • Resources
    • Blog
    • Success Stories
Follow
FSC
© 2025 All rights reserved.
  • Privacy Policy