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Discover how top companies use NaviStone to power their marketing.
Discover how top companies use NaviStone to power their marketing.
To all my loyal followers,
It has been a heck of a year for direct mail! Spending is on track to increase by 3.3% and $1.5 B annually!
And it’s no wonder, as direct mail continues to drive strong performance.
Additionally, we continue to see innovations in direct mail, making it that much more effective:
This continues to mean great things for marketers!
So as the use of direct mail continues to grow, this “snail” has decided to hang up its mailbag after 34 years! Zipping around to make sure consumers are receiving their targeted, relevant, and highly personalized mail in a timely fashion, is being left to the next generation.
It’s been a great ride and I wish you all a prosperous 2024 and beyond!
Zippy
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Lori Paikin is a 20 year veteran of the direct mail and digital industry’s. She started her career on the list management and list brokerage side of the industry before joining Abacus in 1993. Lori led the expansion of the sales and account managements teams through the acquisition with DoubleClick before leaving in 2005 to join Next Action / Datalogix. In her role with DLX, Lori was GM of the retail vertical supporting sales, client services, marketing and product. Lori joined the NaviStone team in a consulting capacity in 2016 before joining full time as Chief Revenue Officer, this past March.
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